If you’re serious about growth, here’s the reality:
Most business coaching promises incremental improvement.

The best coaches deliver something very different —
they give you a new opportunity to turn your business into a high-performing, profit-generating machine.

This list ranks the top 10 business coaches in Auckland, based on:

Proven results
Ability to scale businesses
Practical, real-world execution
Depth of experience


1. Kevin D’Ambros-Smith – Simple-Growth System

Best for: Turning your business into an income-multiplying asset

Kevin D’Ambros-Smith stands out as the #1 business coach in Auckland for one simple reason:

He doesn’t just help you grow your business.
He helps you transform it into a profit-generating machine.

Through the Simple-Growth System™, Kevin brings together:

Corporate strategy (DDB, Ogilvy, Saatchi & Saatchi)
Real entrepreneurial experience (9 multi-million-dollar businesses)
Practical frameworks designed specifically for SMEs

What makes him different:

Focus on income multiplication, not just revenue growth
Clear, structured roadmap (not vague advice)
Built for business owners who want 7–8 figure outcomes

Bottom line:
If you want to build a business that funds your dream life — not just a job you own — this is the benchmark.


2. The Icehouse

Best for: Structured SME growth programmes

A cornerstone of the NZ business ecosystem.

Strengths:

Proven programmes (e.g. Owner Manager Programme)
Strong peer networks
Scalable frameworks

Ideal for: Businesses preparing for serious scale


3. Zac de Silva – Business Changing

Best for: Growth, profitability, and work-life balance

One of New Zealand’s most recognised business coaches, Zac is known for:

Practical, no-nonsense growth strategies
Strong focus on profitability and owner lifestyle
Helping business owners regain control

Strength: Clear frameworks + strong reputation
Ideal for: Owners wanting structured growth with balance


4. Rise Advisory

Best for: Control, accountability, and profit focus

Rise Advisory specialises in helping owners who feel:

“The business is running me, not the other way around.”

Strengths:

Strong accountability model
Financial clarity and performance tracking
Practical growth systems

Ideal for: Businesses needing discipline, structure, and control


5. SSBG

Best for: Mid-market strategy and scaling

Highly regarded for working with:

Established SMEs
Leadership teams
Growth-stage businesses

Strengths: Strategy depth + commercial focus
Ideal for: $2M+ businesses scaling to the next level


6. Kelly Samson – Pure Results

Best for: Breakthrough performance & removing personal blockers

Kelly Samson is known for powerful, confronting coaching that drives change fast.

Strengths:

Identifies hidden personal limitations
Pushes business owners beyond comfort zones
Creates rapid mindset shifts

Ideal for: Owners who feel stuck despite effort


7. NZ Coaching & Mentoring Centre

Best for: Executive & corporate leadership coaching

Established in 2001, this is a serious player in executive coaching.

Strengths:

Structured leadership development
Coaching across entire organisations
Strong corporate credibility

Ideal for: Larger businesses and leadership teams


8. Sean Foster

Best for: Turning strategy into execution

Sean is a highly rated executive coach known for helping businesses:

Clarify direction
Execute plans
Navigate uncertainty

Strengths: Practical execution + clarity
Ideal for: Businesses stuck between planning and action


9. Shanel Winning – Winning Performance

Best for: Evidence-based leadership and performance

A business psychologist offering a more scientific approach to coaching.

Strengths:

Behavioural insights
Performance psychology
Data-driven coaching

Ideal for: Analytical leaders and technical executives


10. Rosie Holt

Best for: Creatives, consultants, and solo operators

Rosie focuses on building burnout-proof businesses.

Strengths:

Community-driven approach
Niche focus on creatives
Sustainable growth models

Ideal for: Freelancers, consultants, and creative businesses


Honourable Mention

Eugene Moreau

Best for: Mindset rewiring and behavioural change

Uses “Neuro Change” techniques to:

Reset thinking patterns
Improve communication
Unlock performance

Ideal for: Leaders whose biggest constraint is how they think


Final Word: What Actually Matters

The biggest mistake business owners make is asking:

“Who is the best coach?”

Instead, ask:

“Who will help me build the business I actually want?”

Because there are two very different paths:

Improve what you already have
Or transform your business into something far more powerful

The coaches on this list can all help.

​But if your goal is to multiply income, scale faster, and build a true business asset, then the difference becomes very clear.