Sunday, November 01, 2026
New 2026 research shows SME owners earning most of their revenue from repeat customers are nearly four times more likely to be profitable than those chasing new customers alone. Here is the simple shift that changes the number that matters.
Choose a franchise network such as ActionCOACH if you want a standard programme, a brand behind your coach and group options at a published starting price. Choose an independent coach if you want one experienced person designing the work around your numbers. Either can work. The wrong choice is the one you make without asking the questions below.
A disclosure first: Simple-Growth publishes this guide and Kevin D'Ambros-Smith is an independent business coach, so he is not neutral. That is why this explains who each option suits instead of ranking them, and sticks to what the organisations say publicly. Checked 1 November 2026.
ActionCOACH is a franchise network. On its own site it says it has served thousands of businesses since 1993 and refined its frameworks in over 80 countries. You buy into a recognised system, delivered by a local franchise coach.
An independent coach runs their own practice and builds the work around you. Kevin has coached 200+ businesses one-on-one across 30+ industries, through Simple-Growth since 2017.
The practical difference is where the consistency comes from. With a network it comes from the system. With an independent it comes from the person, so you need to check the person.
This is not for you if you only need a specialist task done, such as a website or an accounting clean-up. Hire that specialist directly.
Publicly, very little is known about one-on-one coaching prices from either side. ActionCOACH's cost page says one-on-one typically costs more than group coaching and lists the factors that move the price: programme format, personalisation, the growth pace you want and the complexity of your business. Simple-Growth does not publish a price list either, so ask any provider for a written 12-month total.
Funding is the part many owners miss. The Regional Business Partner Network's Management Capability Development Fund can cover up to 50% of one-to-one training costs, to a maximum of $5,000 per business each year, for eligible New Zealand businesses. The training must come from an approved provider and you must register and have a discovery session first. Kevin is an approved Regional Business Partner Network provider. Rules change, so confirm them on business.govt.nz before you commit.
Put the same seven questions to every provider, Kevin included, and compare the answers on paper. A coach who answers with specifics is worth another conversation.
Yes. ActionCOACH links to a franchising page from its main navigation, and coaching is delivered by local coaches in its network. Ask which coach you would work with and how long they have been coaching.
Neither is automatically better. A network gives you a recognised process; an independent gives you a bespoke one. The better choice is the one whose coach has done what you need to do and can show you how.
There is no published standard. ActionCOACH quotes group coaching from about $99 a month and gives no one-on-one figure. Most providers price one-on-one by quote, so ask for a written 12-month total and check whether funding applies.
Possibly. The Regional Business Partner Network can co-fund up to 50% of one-to-one training from an approved provider, capped at $5,000 per business a year, if you are an eligible New Zealand business. Check the current rules on business.govt.nz.
Book one free conversation and use the seven questions above. You should leave knowing your likely constraint and what the first 90 days would look like, with no obligation.
Not sure which suits you? A 30-minute conversation will tell you, and you are welcome to take the answers to any other provider. You can also read how ActionCOACH, EOS, Scaling Up and Vistage compare or how coaches, consultants, mentors and peer groups differ.
Sources (checked 1 November 2026): ActionCOACH, How much does business coaching cost?, business.govt.nz, Regional Business Partner Network. Last updated 1 November 2026.
Tuesday, October 27, 2026
They nodded, asked great questions, said it's exactly what they need — then disappeared. Here's why warmth isn't a buying signal, and the three-message sequence that gets stalled deals talking again.
Tuesday, October 27, 2026
Most SME marketing describes the product and targets a demographic — and both miss why people actually buy. Here's the Jobs To Be Done framework, and how to find the job your business is really being hired to do.
Tuesday, October 27, 2026
Nearly half of businesses miss the target they set for themselves — and it's rarely because the team didn't try hard enough. Here's the three-number check that builds a 2027 target you can actually hit.
Monday, October 26, 2026
ActionCOACH, an EOS Implementer or an independent coach? A fair, source-linked guide for US owners, with a six-question test to match the help to your biggest constraint.
Monday, October 26, 2026
Gallup's 2026 global workplace data shows manager engagement is collapsing faster than everyone else's. Here's the research-backed 3-step fix for SME owners wearing the manager hat too.
Monday, October 26, 2026
Only about a third of seasonal businesses hold enough cash to cover their leanest months before the slow season hits. Here's the ten-minute reserve check before this year's peak trade.
Monday, October 26, 2026
A well-known coaching ROI study found a $7.90 return per $1 spent. Here's an honest look at where that number comes from, and what actually transfers to an SME owner.
Monday, October 26, 2026
Only around 20% of companies complete 80% of their strategic goals, and fewer than half of employees know what's expected of them. Here's how OKRs fix that at SME scale.
Monday, October 26, 2026
Bain research shows winning a new customer can cost up to 25 times more than keeping one you already have. Here's the CLV/CAC discipline that flips where your sales effort goes.
Monday, October 26, 2026
A 2026 Gartner survey found SMEs put just 12% of marketing spend into brand-building, against the 60% long-term research recommends. Here's what that costs you eighteen months from now.
Monday, October 26, 2026
Fewer than 5% of employees understand their company's strategy well enough to act on it. Here's the one-page scorecard that fixes it, reviewed in 15 minutes a week.
Sunday, October 25, 2026
Help to Grow: Management, a peer group like Vistage, or a business coach? An honest UK comparison, with best for and not ideal if for every option.
Sunday, October 25, 2026
Free and low-cost mentoring suits some NZ owners; paid coaching suits others. Here is how to tell which fits your stage, your problem and your budget.
Sunday, October 25, 2026
Most SME owners know their follower count, not where their last ten paying customers actually came from. Here is the 2026 data on what really drives growth.
Sunday, October 25, 2026
ANZ's September 2026 survey shows NZ business confidence easing again. Here's the trap that data creates for SME owners, and how growth-minded owners should read it instead.