Monday, November 02, 2026
EOS gives a leadership team a shared system. Coaching finds the one constraint to fix first. Here is who each suits, what is public on cost, and six questions to ask. Checked 2 November 2026.
Choose a business coach on what you can verify before you speak to anyone: who they are for, what it costs, how you start, and what proof they show. This guide checks five well-known options against seven of those things, using only their own public pages, and shows its working so you can check it yourself.
A disclosure first: Simple-Growth publishes this guide, and Kevin D'Ambros-Smith, who runs Simple-Growth, is one of the options in the table. He is not neutral, so this guide does not rank coaches or say who is best. It shows what each provider makes easy to check, and who each suits. An earlier Simple-Growth page ranked 25 famous names with no stated method. This guide replaces that approach. Checked 2 November 2026. Market: New Zealand, with global options noted.
Most owners choose a coach on a recommendation and a good feeling. Both matter. But a good feeling is easier to trust when you have also checked these seven things:
The table gives a tick for something clearly shown on the page we read, a half for something partly shown, and a dash for something not shown on that page. A dash means "not on the page we read", not "does not exist". The total is out of seven. It measures how much a buyer can check before talking to anyone. It does not measure how good the coaching is. Options are listed alphabetically.
| Option | Says who it is for | Price shown | Free way to start | Clear first step | Proof with a number | Starts in NZ | Guarantee | Total (of 7) |
|---|---|---|---|---|---|---|---|---|
| ActionCOACH | ½ owners, leaders and teams; format not stated | – no figures | ✓ "2 Weeks Free Coaching", free ebook | ✓ find a coach, discovery call | ½ "98% client recommendation rate" (self-reported) | – no NZ link on the page | ½ money-back, with conditions | 3.5 |
| Business Mentors NZ | ✓ 0 to 19 employees, social enterprise or start-up | ✓ $295 + GST for 12 months | – fee applies | ✓ 15-minute registration, then a match | ½ "over 1,500 mentors"; no client results shown | ✓ New Zealand | – not stated | 4.5 |
| EOS Worldwide | ✓ entrepreneurial leadership teams | – no figures | ✓ free tools and a free checkup | ✓ 90-minute meeting | – none on the page | – not on the page | – not stated | 3 |
| Simple-Growth (publisher) | ✓ ambitious SME owners | ½ online programmes priced; coaching quoted by conversation | ✓ 30-minute call, free sales training | ✓ book a call | ✓ NPS +72, coaching clients surveyed through The Icehouse | ✓ Auckland and online | – not stated | 5.5 |
| The Icehouse | ✓ Business Owner Programme: $1M to $3M turnover | ✓ $6,295 + GST | – none on the page | ½ start dates listed look out of date | – none on the page | ✓ New Zealand | – not stated | 3.5 |
Method: one public page per provider, read on 2 November 2026 (links below). Simple-Growth is scored on the same seven checks by its own publisher, so weigh that result accordingly and tell us if we have missed anything on any page. Prices exclude any government co-funding.
None of these is automatically right. Some owners use a mentor for the early years, a programme for the middle, and a coach for the constraint that is left. If you are weighing coach against consultant or mentor, read which one your NZ business actually needs. If ActionCOACH is on your shortlist, read how to choose between ActionCOACH and an independent coach.
In New Zealand, optimism is running ahead of trading. NZIER's September 2026 quarterly survey put net general business confidence at +40, up from +14 in June. Over the same period, firms' own trading activity over the past three months slipped to -1 (NZIER, summarised by Westpac IQ, New Zealand, survey run 9 to 28 September 2026). If you feel confident but your numbers have not moved, that gap is usually a constraint you have not named yet. A good first conversation with any coach should help you name it.
For some New Zealand businesses, yes. Funding is decided by your Regional Business Partner, never by a coaching provider, and it is not guaranteed. A discovery session with a growth advisor comes first. Our explainer sets out the published rules and where to check them.
Check what you can verify first: who they work with, what it costs, how you start and what proof they show. Then put the same five questions to each shortlisted coach and compare the written answers.
No. It scores how much a buyer can check on each provider's public page. It does not rate coaching quality, and its publisher, Simple-Growth, is one of the options.
Published prices in this guide range from $295 + GST for 12 months of mentoring (Business Mentors NZ) to $6,295 + GST for a group programme (The Icehouse). One-to-one coaching is usually quoted by conversation, so ask for a written 12-month total.
Some New Zealand businesses may qualify for co-funding through their Regional Business Partner. It is never guaranteed and is decided by the Regional Business Partner, so speak to them before you commit.
Yes. Kevin coaches in Auckland and online. Book a free conversation and you will leave knowing your likely constraint and what the first 90 days could look like.
Not sure where to start? A 30-minute conversation will tell you, and you are welcome to take the answers to any other provider.
Sources (read 2 November 2026): ActionCOACH · Business Mentors NZ · EOS Worldwide · The Icehouse programmes · Westpac IQ on the NZIER QSBO, September 2026 quarter. NPS +72 is from coaching clients surveyed through The Icehouse. Last updated 2 November 2026.
Wednesday, October 14, 2026
Everyone in your industry follows the same playbook. Here is why fresh eyes beat it, plus a one-hour exercise to borrow a proven idea from another industry this week.
Wednesday, October 14, 2026
Five lessons from McDonald's own history that a 20-person US business can copy, plus where systems stop and growth questions begin.
Wednesday, October 14, 2026
Different industries hit different growth constraints. Find the Simple-Growth page written for your type of business, plus two free resources on loyalty and exit planning.
Wednesday, October 14, 2026
Nearly a third of small business owners have never taken a full week off, and new 2026 data shows the ones working the longest hours are also the most likely to want out. Here is the three-question test for turning hours into real freedom.
Wednesday, October 14, 2026
Over half of SMEs entering a new market in one UK study hit real problems doing it. The Ansoff Matrix maps the three safer growth routes most owners skip past first.
Wednesday, October 14, 2026
45 percent of business owners in one survey feel trapped running the business they built. Here's how the Theory of Constraints, pointed at the owner instead of the process, finds the real fix.
Wednesday, October 14, 2026
UK SME owners spend six working days a month on admin and 3.6 days on growth, one survey found. Dan Sullivan's Who Not How habit flips which question you ask first.
Wednesday, October 14, 2026
Nearly half of SMEs in a 2026 survey had not raised prices since 2022. Here's the three-sentence script that makes the overdue price conversation simple instead of stressful.
Wednesday, October 14, 2026
76 of 100 B2B brands in a 2026 study fell into a credible-but-indistinguishable Sameness Zone. Here's the four-word positioning test, the Onliness Statement, that pulls a business out of it.
Wednesday, October 14, 2026
Your revenue is up and your margin just fell anyway — here's the planning gap behind it. Four moves that put margin back on the same page as your growth target before next year's numbers are set.
Tuesday, October 13, 2026
A practical playbook for NZ construction and building products owners: the market, the real growth constraints, how to price and win work, and a 90-day plan.
Tuesday, October 13, 2026
53 percent of small business owners say nothing would change if AI vanished tomorrow, and that is not an adoption problem, it is an embedding problem. Here is the three-question test that shows which one your business actually is.
Tuesday, October 13, 2026
New industry research finds most senior consumer goods leaders cannot say whether their last year of promotions actually made money. Here is the Revenue Growth Management discipline that fixes it before Christmas stock ships.
Tuesday, October 13, 2026
New research shows 90 percent of small business owners are preoccupied with work outside normal hours. Michael Gerber's E-Myth explains why, and names the one shift that actually fixes it.
Tuesday, October 13, 2026
Workplace research puts the cost of refocusing after an interruption at around 23 minutes, and the average worker now fields well over 100 messages a day. Here is how to protect the hours that actually move your business.