Monday, November 02, 2026
The New Zealand AI advisory pilot co-funds up to half of an AI plan for small businesses, capped at $15,000, and has been extended to mid-2027. What it is, what to check, and a practical first 30 days. Checked 2 November 2026.
Choose a business coach on what you can verify before you speak to anyone: who they are for, what it costs, how you start, and what proof they show. This guide checks five well-known options against seven of those things, using only their own public pages, and shows its working so you can check it yourself.
A disclosure first: Simple-Growth publishes this guide, and Kevin D'Ambros-Smith, who runs Simple-Growth, is one of the options in the table. He is not neutral, so this guide does not rank coaches or say who is best. It shows what each provider makes easy to check, and who each suits. An earlier Simple-Growth page ranked 25 famous names with no stated method. This guide replaces that approach. Checked 2 November 2026. Market: New Zealand, with global options noted.
Most owners choose a coach on a recommendation and a good feeling. Both matter. But a good feeling is easier to trust when you have also checked these seven things:
The table gives a tick for something clearly shown on the page we read, a half for something partly shown, and a dash for something not shown on that page. A dash means "not on the page we read", not "does not exist". The total is out of seven. It measures how much a buyer can check before talking to anyone. It does not measure how good the coaching is. Options are listed alphabetically.
| Option | Says who it is for | Price shown | Free way to start | Clear first step | Proof with a number | Starts in NZ | Guarantee | Total (of 7) |
|---|---|---|---|---|---|---|---|---|
| ActionCOACH | ½ owners, leaders and teams; format not stated | – no figures | ✓ "2 Weeks Free Coaching", free ebook | ✓ find a coach, discovery call | ½ "98% client recommendation rate" (self-reported) | – no NZ link on the page | ½ money-back, with conditions | 3.5 |
| Business Mentors NZ | ✓ 0 to 19 employees, social enterprise or start-up | ✓ $295 + GST for 12 months | – fee applies | ✓ 15-minute registration, then a match | ½ "over 1,500 mentors"; no client results shown | ✓ New Zealand | – not stated | 4.5 |
| EOS Worldwide | ✓ entrepreneurial leadership teams | – no figures | ✓ free tools and a free checkup | ✓ 90-minute meeting | – none on the page | – not on the page | – not stated | 3 |
| Simple-Growth (publisher) | ✓ ambitious SME owners | ½ online programmes priced; coaching quoted by conversation | ✓ 30-minute call, free sales training | ✓ book a call | ✓ NPS +72, coaching clients surveyed through The Icehouse | ✓ Auckland and online | – not stated | 5.5 |
| The Icehouse | ✓ Business Owner Programme: $1M to $3M turnover | ✓ $6,295 + GST | – none on the page | ½ start dates listed look out of date | – none on the page | ✓ New Zealand | – not stated | 3.5 |
Method: one public page per provider, read on 2 November 2026 (links below). Simple-Growth is scored on the same seven checks by its own publisher, so weigh that result accordingly and tell us if we have missed anything on any page. Prices exclude any government co-funding.
None of these is automatically right. Some owners use a mentor for the early years, a programme for the middle, and a coach for the constraint that is left. If you are weighing coach against consultant or mentor, read which one your NZ business actually needs. If ActionCOACH is on your shortlist, read how to choose between ActionCOACH and an independent coach.
In New Zealand, optimism is running ahead of trading. NZIER's September 2026 quarterly survey put net general business confidence at +40, up from +14 in June. Over the same period, firms' own trading activity over the past three months slipped to -1 (NZIER, summarised by Westpac IQ, New Zealand, survey run 9 to 28 September 2026). If you feel confident but your numbers have not moved, that gap is usually a constraint you have not named yet. A good first conversation with any coach should help you name it.
For some New Zealand businesses, yes. Funding is decided by your Regional Business Partner, never by a coaching provider, and it is not guaranteed. A discovery session with a growth advisor comes first. Our explainer sets out the published rules and where to check them.
Check what you can verify first: who they work with, what it costs, how you start and what proof they show. Then put the same five questions to each shortlisted coach and compare the written answers.
No. It scores how much a buyer can check on each provider's public page. It does not rate coaching quality, and its publisher, Simple-Growth, is one of the options.
Published prices in this guide range from $295 + GST for 12 months of mentoring (Business Mentors NZ) to $6,295 + GST for a group programme (The Icehouse). One-to-one coaching is usually quoted by conversation, so ask for a written 12-month total.
Some New Zealand businesses may qualify for co-funding through their Regional Business Partner. It is never guaranteed and is decided by the Regional Business Partner, so speak to them before you commit.
Yes. Kevin coaches in Auckland and online. Book a free conversation and you will leave knowing your likely constraint and what the first 90 days could look like.
Not sure where to start? A 30-minute conversation will tell you, and you are welcome to take the answers to any other provider.
Sources (read 2 November 2026): ActionCOACH · Business Mentors NZ · EOS Worldwide · The Icehouse programmes · Westpac IQ on the NZIER QSBO, September 2026 quarter. NPS +72 is from coaching clients surveyed through The Icehouse. Last updated 2 November 2026.
Sunday, November 01, 2026
New 2026 research shows SME owners earning most of their revenue from repeat customers are nearly four times more likely to be profitable than those chasing new customers alone. Here is the simple shift that changes the number that matters.
Sunday, November 01, 2026
Management Capability Development funding can cover up to half of one-to-one business training for eligible NZ businesses. Here is who qualifies, what it covers, what it does not, and the order to do things in.
Sunday, November 01, 2026
Revenue can climb for years while the business quietly becomes more dependent on you, not less. Here's the growth driver most SME owners never put on their own dashboard.
Sunday, November 01, 2026
You cancelled the weekend away again. If you can't step away long enough to ask whether a coach is worth it, that's not a reason to skip the question — it's the reason to ask it.
Sunday, November 01, 2026
94% of NZ owners say they're not reaching their business goals. Not from lack of effort — from nowhere to see progress. Here's the visible scoreboard that fixes it.
Sunday, November 01, 2026
If every deal needs your personal persuasion to close, you don't have a sales process — you have a treadmill. Here's how to fix the offer so it does some of the selling for you.
Sunday, November 01, 2026
A positioning statement sits in a folder. Distinctiveness lives in the details customers actually notice. Here's the gap between knowing your difference and being remembered for it.
Sunday, November 01, 2026
Saying yes to every enquiry feels safer than growth. It isn't. Here's the strategic choice — who you're actually playing to win with — that most SME owners never make on purpose.
Sunday, November 01, 2026
Most NZ businesses are owner-run and many have no staff, so advice has to fit one person's week. Here is how coaches, consultants, mentors and peer groups differ, what is publicly known about cost, and how RBPN funding can help. Checked 1 November 2026.
Sunday, November 01, 2026
Four well-known ways to get help growing your business, compared on who each suits, what is publicly known about cost, and the seven questions to ask before you sign. Checked 1 November 2026.
Saturday, October 31, 2026
Most SME owners have a 12-month plan for the business but no vision for their own life. Here is a simple 3-step fix, plus the research behind it.
Saturday, October 31, 2026
US owners lose 33 working days a year to financial worry, mostly from not knowing their numbers. Here's the 2-number Monday check that closes the gap.
Saturday, October 31, 2026
46% of NZ small business owners aren't paying themselves. Here's why that has to change, and the three moves that build it into a real habit, not a hope.
Saturday, October 31, 2026
US owners lose 22 hours a month to financial admin and 56% get blindsided by a tax surprise. Here's the E-Myth fix that gets the books off your desk for good.
Saturday, October 31, 2026
41% of US owners say the cash-flow gap between money in and bills out is their top stressor. Here's why better follow-up won't fix it, and the three moves that stop the chase before it starts.