Monday, November 02, 2026
Seven things you can check before you hire a business coach, and how ActionCOACH, Business Mentors NZ, EOS, Simple-Growth and The Icehouse compare on each. Method and bias disclosed. Checked 2 November 2026.
Choose Scaling Up if you lead a team and want a structured platform for People, Strategy, Execution and Cash, with a free assessment to start. Choose Simple-Growth if you are the owner and the first job is to find the one constraint holding the business back before you adopt any platform. They solve different problems, and some owners use both.
A disclosure first: Simple-Growth publishes this guide and Kevin D'Ambros-Smith is an independent business coach, so he is not neutral. That is why this explains who each option suits instead of ranking them, and uses only what Scaling Up says on its own homepage. Checked 3 November 2026. Market: United States.
Scaling Up describes its platform as focused on "the 4 DECISIONS methodology every company must get right": People, Strategy, Execution and Cash. Its homepage leads with "13-30x Your Valuation", offers a free call as the main next step, and shows a badge of 250+ case studies. It is built for CEOs, founders and leadership teams, and it also recruits experienced coaches and consultants to become Scaling Up coaches.
Simple-Growth starts with you, not the platform. It finds the real constraint in your numbers, then builds a 90-day plan around that one thing. Kevin has coached 200+ businesses one-on-one across 30+ industries since 2017.
The practical difference: a platform gives a team a shared framework for every decision. Coaching tells you which decision to make first. If the real problem is that you are the bottleneck, another framework is more to run, not less.
This is not for you if you want a price list to compare today. Scaling Up's homepage says "Investment varies depending on the program and level of engagement" and that pricing is covered on a discovery call. Simple-Growth quotes coaching by conversation too.
Neither publishes a price for the main engagement, so ask each provider for a written 12-month total, including what is and is not included. If you would rather start small and fixed-price, Simple-Growth also offers three self-paced programs from $97: Quick Wins, Making It Happen and Know Your Future. Here is which one fits which problem.
"Kevin has the ability to make everything so simple. He can take something that seems like a complicated task and break this down to 1 or 2 key things, so that achieving the desired outcome becomes easier and very achievable."
Christiana Thomson
Johnson&Laird Talent Management (quoted word for word)
The US Small Business Administration's Office of Advocacy reported in February 2026 that there are 36,207,130 small businesses in the United States, employing 62.3 million people, or 45.9% of private-sector workers. You are choosing from a crowded field, and most of those owners are making the choice alone.
No. Scaling Up describes a platform built on four decisions that leadership teams adopt, and it also offers coaching through its own coaches. Simple-Growth is one-on-one work with the owner, starting with a diagnosis. They can complement each other.
Partly. Its homepage lists a free assessment of about 10 minutes, a free A-Players Assessment and a 7-day Scoreboard trial with no credit card required. Check scalingup.com for the current offer.
Neither is automatically better. If you have a leadership team and want a shared framework, a platform may fit. If you are not sure what to fix first, start with a diagnosis.
Yes. Kevin coaches owners online, so location is not a barrier. Book a free conversation and you will leave knowing your likely constraint and what the first 90 days would look like.
Put the same questions to every provider and compare the written answers. A provider who answers with specifics is worth another conversation.
Be the owner who knows the one decision to make first, and makes it.
Not sure which suits you? A 30-minute conversation will tell you, and you are welcome to take the answers to any other provider. You can also read how coaching compares with EOS.
Sources (checked 3 November 2026): Scaling Up, home page. SBA Office of Advocacy, Frequently Asked Questions About Small Businesses 2026, 3 Feb 2026 (United States). The testimonial is quoted word for word from the person named. Last updated 3 November 2026.
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