Sunday, November 08, 2026

Coaching is largely unregulated, so the vetting is yours to do. Here are 12 questions to ask any business coach in NZ before you sign, with what a good answer sounds like.

If you run a business with a handful of people to a few dozen, and you are weighing Scaling Up against a coach, you are really choosing between two different kinds of help: a structured growth framework delivered by a certified partner, or a coach who finds your single biggest constraint and fixes it first. Both can work. This guide sets out what Scaling Up says it costs, who it tends to suit, and where Simple-Growth fits, so you can choose without second-guessing it.

Last updated 10 November 2026.

Disclosure. Simple-Growth is Kevin D'Ambros-Smith's coaching business, so it is not a neutral party. Every Scaling Up figure below comes from Scaling Up's own pricing page, opened on 9 November 2026 and re-checked on 10 November 2026. Simple-Growth has not used or been paid by Scaling Up, and results vary for every business.

What Scaling Up says it costs

Scaling Up's pricing page says companies have spent "anywhere from a mere $20 to $200,000 per year on an ongoing basis," depending on how much support they want. It sets out four tiers.

TierWhat the page saysPrice shown
Self-guidedThe Scaling Up book and open-source one-page toolsAbout $20 for the paperback
One-time investmentPublic workshop, online Master Course, or private workshop$295-$495 per executive for a public workshop; $5,990 for three people for the 13-week online Master Course; $6,000-$16,000 for a private workshop
Annual investmentCertified coach retainer, software, and the Scaling Up Master's Program$40,000-$120,000 a year for a coach retainer; Scoreboard software $10-$15 per user per month; $60,000 a year for the Master's Program
Outsourced leadershipA coach acting as an outsourced executive leader$15,000 a month

Three other details matter for a buyer. The page says full implementation takes 18 to 36 months and that the average coaching engagement is about three years. It offers a Short Pay promise: if a client feels value was not delivered, it may pay what it considers the services were worth. And it offers a free 30-minute call with a certified coach and a free 4 Decisions Assessment debrief.

Scaling Up is organized around four decisions: People, Strategy, Execution and Cash. That is a clear, well-known structure, and the page backs it with a long track record (it says 30 years, over 12,000 companies coached directly). Those are Scaling Up's own claims.

Where Simple-Growth is different

Simple-Growth starts from one question: what is the real constraint stopping you from getting the income, time or freedom you want? It finds that constraint first, then fixes it, before you spend another dollar. The Simple-Growth System covers four pillars: business strategy, marketing and communications, sales, and productivity and implementation.

Kevin has coached 200+ businesses one-on-one across 30+ industries since 2017, after more than 30 years in business. You can start with a free 30-minute call, or with one of three self-paced programs with published prices: Quick Wins ($97), Making It Happen ($297) and Know Your Future ($497), each with a 30-day money-back guarantee.

How to choose

If this sounds like youScaling Up may suitA coach or program may suit
You have an executive team and want a full operating rhythm (daily huddles, quarterly planning, scoreboards)Yes, that is its core designPossible, but you would want a coach to support a framework, not replace it
Your budget is under $10,000 this yearThe book, tools, a public workshop or the free assessment callA $97-$497 program, or one-on-one coaching scoped to one problem
You are the bottleneck and need one clear priority this quarterIt will surface priorities, over an 18-36 month horizonA diagnostic-first coach is built for this
You want to test fit before committingFree 30-minute call; public workshopFree 30-minute call; low-priced program with a 30-day guarantee
You want a long-term retained coachAnnual retainers are the modelYes, if the coach is the right fit; ask for scope and exit terms

Six questions to ask any coach or framework provider

  • What is the total cost in year one, including software and workshops?
  • How long until I see a measurable change, and what will we measure?
  • Who will actually work with me, and how many other clients do they serve?
  • What happens if it is not working at month three?
  • Which results can you show me that are verified and relevant to a business my size?
  • What do I own at the end, such as plans, templates and trained people?

A practical next step

If you are not sure which side of this table you are on, start small. Book the free 30-minute call, or work through Quick Wins ($97) and see what moves in 30 days. If your business already has a strong team and the pain is coordination, a framework like Scaling Up may be the better fit, and Simple-Growth will tell you so.

Quick answers

Is Scaling Up worth it for a small business? It depends on size, budget and appetite for a multi-year program. Scaling Up's own page shows entry points from about $20, with coach retainers from $40,000 a year.

Can I use a coach and a framework together? Yes. Many owners use a framework for structure and a coach for accountability and judgment.

What does Simple-Growth cost? The three programs are $97, $297 and $497. One-on-one coaching is scoped to the business; the free call is the place to ask.

Does Simple-Growth guarantee results? No. Results vary. The programs carry a 30-day money-back guarantee.

Sources: Scaling Up pricing packages (USA, opened 9 November 2026, re-checked 10 November 2026). Programs: Quick Wins, Making It Happen, Know Your Future.

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