Wednesday, November 04, 2026
Doing every bit of marketing yourself with no plan? Learn Donald Miller's StoryBrand method for making your customer the hero, not your business.
Choose an Icehouse programme if you want to learn alongside other owners in a structured, in-person group, and your turnover fits one of its bands. Choose one-on-one coaching if you want a plan built around your business alone, on your timeline, with someone holding you to it. Many owners sensibly do one, then the other.
A disclosure first: Simple-Growth publishes this guide, and Kevin D'Ambros-Smith coaches for Simple-Growth. Kevin is also a partner of The Icehouse and has presented on its programmes, so he is not neutral. That is why this page explains who each option suits instead of ranking them. Everything said about The Icehouse comes from its own programmes page, read on 5 November 2026 (New Zealand time). If something is out of date or wrong, let Kevin know and it will be corrected. Market: New Zealand.
| Icehouse programme (its own page, 5 Nov 2026) | Who it is listed for | Length | Published price |
|---|---|---|---|
| Owner Manager Programme | Owners with $3M+ turnover | 3 days a month over 5 months | Not listed |
| Business Owner Programme | Owners with $1M to $3M turnover | 3 days over 3 months | $6,295 + GST |
| Smart Governance Programme | Mature businesses with $5M+ revenue | 5 days over 3 months | $7,850 + GST |
| Financial Skills Workshop | Owners, leaders and employees | 2 days | $2,295 + GST |
| Sales Skills Workshop | Owners, leaders and employees | 3 days | $5,895 + GST |
| AI Foundations for Business Leaders | Decision makers in leadership | 2.5 days, residential | $6,995 + GST |
Also listed without prices: the Leadership Development Programme and the Owner Manager Exchange (alumni only). No dates were listed for any programme on the page read, and the page mentioned no co-funding.
This is not for you if you want someone else to do the work. Neither a programme nor a coach can.
"Kevin has some amazing ideas around marketing, things we would have never thought of ourselves. He has gone above and beyond what he needed to!"
Amy Nixon
Tiny Forgages (quoted word for word from Icehouse coaching feedback)
Its programmes page lists $6,295 + GST for the Business Owner Programme and $7,850 + GST for the Smart Governance Programme. The Owner Manager Programme price was not listed on the page read.
Yes. A programme gives you a framework and peers; coaching applies it to your business. Be clear about what each is for, so you do not pay twice for the same problem.
Possibly. The Management Capability Development Fund can cover up to 50% of one-to-one and up to 75% of group training costs, capped at $5,000 per business per year, for businesses with fewer than 50 full-time equivalent staff. Check current rules and eligibility with the Regional Business Partner Network.
No. Clients are chosen by mindset, not sector, across 30+ industries.
Not sure which suits you? A 30-minute conversation will tell you honestly whether a programme, coaching or neither is the right move, and you are welcome to take the answers anywhere.
Sources (checked 5 November 2026): The Icehouse programmes and workshops page (the provider's own listing, not independently verified); business.govt.nz, Management Capability Development Fund (New Zealand). Related: Business Mentors NZ or Simple-Growth? and more growth tips. Last updated 5 November 2026.
Tuesday, October 06, 2026
What a business coach for an NZ food, beverage or FMCG brand should do: price waterfall, real constraint, velocity story and a 90-day plan.
Tuesday, October 06, 2026
73% of small business owners feel more confident than ever, yet 57% have flat or falling revenue. Here is the real constraint behind the gap, and the 15-minute test that exposes it.
Tuesday, October 06, 2026
Most SME owners know their cost per click. Almost none know their true cost to win a customer, because the real costs live in four different spreadsheets nobody has ever combined.
Tuesday, October 06, 2026
A pleasant weekly chat and a structured coaching session can look identical from the outside. Here's exactly what should be happening in the room if the second one is real.
Tuesday, October 06, 2026
Most SME task lists have no visible connection to the goal on the whiteboard. OKRs fix that gap in three simple steps, without turning your week into a spreadsheet exercise.
Tuesday, October 06, 2026
Giving away a free sample, audit or pilot feels like it removes risk for the prospect. Mostly it just removes their reason to commit. Here's the structure that converts instead.
Monday, October 05, 2026
There is no single best business coach in the USA. Here are five criteria for choosing one, a fair look at the main formats, and why an outside perspective can change what you see in your own business.
Monday, October 05, 2026
Eighty-four percent of small business owners sacrifice health or relationships to their business, new 2026 data shows. Here is the Transferability Number test that shows why, and what to fix first.
Monday, October 05, 2026
You're about to have your busiest quarter of the year. If nobody's planned for it, your bank balance is about to go the wrong way at exactly the moment the business looks like it's winning.
Monday, October 05, 2026
Ask most owners what they do and they'll answer instantly. Ask them why their business exists, beyond making money, and watch the pause. That pause is costing you customers, hires and referrals.
Monday, October 05, 2026
Ask your team to name the business's single most important goal this quarter. Five different answers from five people means you have one problem, not twelve: nobody knows what the goal actually is.
Monday, October 05, 2026
You trained your team to build rapport and never push, and your best customer last quarter still went with the competitor who pushed them to rethink the brief. Here's why relationship-selling is the weakest profile in B2B sales.
Monday, October 05, 2026
You've boosted the posts, hired the agency, rewritten the website twice, and the phone still isn't ringing. Before you spend another dollar, ask whether a stranger could explain what makes you different in one sentence.
Monday, October 05, 2026
Your competitor just launched the move you'd been 'finalising' for six months. Here's the fifty-year-old decision framework that fixes the real problem: not your strategy, your decision speed.
Sunday, October 04, 2026
EOS, Scaling Up, Vistage, ActionCOACH or Simple-Growth? A fair comparison with best-for and not-ideal-if for each option, a fit matrix and a nine-question quiz.