Tuesday, November 03, 2026
The thought isn't "how do I grow this" anymore, it's "can I keep doing this." That thought isn't proof you're failing — it's proof you're carrying it alone.
Choose an Icehouse programme if you want to learn alongside other owners in a structured, in-person group, and your turnover fits one of its bands. Choose one-on-one coaching if you want a plan built around your business alone, on your timeline, with someone holding you to it. Many owners sensibly do one, then the other.
A disclosure first: Simple-Growth publishes this guide, and Kevin D'Ambros-Smith coaches for Simple-Growth. Kevin is also a partner of The Icehouse and has presented on its programmes, so he is not neutral. That is why this page explains who each option suits instead of ranking them. Everything said about The Icehouse comes from its own programmes page, read on 5 November 2026 (New Zealand time). If something is out of date or wrong, let Kevin know and it will be corrected. Market: New Zealand.
| Icehouse programme (its own page, 5 Nov 2026) | Who it is listed for | Length | Published price |
|---|---|---|---|
| Owner Manager Programme | Owners with $3M+ turnover | 3 days a month over 5 months | Not listed |
| Business Owner Programme | Owners with $1M to $3M turnover | 3 days over 3 months | $6,295 + GST |
| Smart Governance Programme | Mature businesses with $5M+ revenue | 5 days over 3 months | $7,850 + GST |
| Financial Skills Workshop | Owners, leaders and employees | 2 days | $2,295 + GST |
| Sales Skills Workshop | Owners, leaders and employees | 3 days | $5,895 + GST |
| AI Foundations for Business Leaders | Decision makers in leadership | 2.5 days, residential | $6,995 + GST |
Also listed without prices: the Leadership Development Programme and the Owner Manager Exchange (alumni only). No dates were listed for any programme on the page read, and the page mentioned no co-funding.
This is not for you if you want someone else to do the work. Neither a programme nor a coach can.
"Kevin has some amazing ideas around marketing, things we would have never thought of ourselves. He has gone above and beyond what he needed to!"
Amy Nixon
Tiny Forgages (quoted word for word from Icehouse coaching feedback)
Its programmes page lists $6,295 + GST for the Business Owner Programme and $7,850 + GST for the Smart Governance Programme. The Owner Manager Programme price was not listed on the page read.
Yes. A programme gives you a framework and peers; coaching applies it to your business. Be clear about what each is for, so you do not pay twice for the same problem.
Possibly. The Management Capability Development Fund can cover up to 50% of one-to-one and up to 75% of group training costs, capped at $5,000 per business per year, for businesses with fewer than 50 full-time equivalent staff. Check current rules and eligibility with the Regional Business Partner Network.
No. Clients are chosen by mindset, not sector, across 30+ industries.
Not sure which suits you? A 30-minute conversation will tell you honestly whether a programme, coaching or neither is the right move, and you are welcome to take the answers anywhere.
Sources (checked 5 November 2026): The Icehouse programmes and workshops page (the provider's own listing, not independently verified); business.govt.nz, Management Capability Development Fund (New Zealand). Related: Business Mentors NZ or Simple-Growth? and more growth tips. Last updated 5 November 2026.
Monday, September 21, 2026
Most owners choose a coaching format by budget, not by stage. Here's the test that shows which format actually fits your business right now.
Monday, September 21, 2026
Private label deals look like free growth — until they quietly cost you margin, capacity, and control. Here's how to protect your brand before signing.
Monday, September 21, 2026
New global research says 68% of small business owners now choose stability over speed — and that's the smarter growth strategy. Here's the 3-step Depth Audit to grow without breaking what you've built.
Thursday, September 17, 2026
Most growth strategies don't fail because the market changed — they fail because nobody tested the assumptions underneath them. Here's the four-question audit that catches the weak spot before it costs you a year.
Thursday, September 17, 2026
Your website, socials, and sales team may all be telling a slightly different story. Consistent brands see up to 33% more revenue — here's the one-page Message Map that fixes the drift.
Thursday, September 17, 2026
Sales closes the deal, then delivery loses the customer within a quarter. The one-page Handover Brief that carries the promise, the anxiety, and the customer's real definition of success forward.
Thursday, September 17, 2026
Every interruption costs roughly 23 minutes of refocus time, not seconds. The Protected Block system that stops "always available" from quietly destroying your most productive hours.
Thursday, September 17, 2026
Coaching doesn't feel like steady progress — it dips hard around week five before the real structural change lands. Here's the 90-day curve nobody warns owners about, and why it matters.
Thursday, September 17, 2026
The instincts that built your first million will cap your next five if you don't replace them. Greiner's Growth Model explains why — and the Stage Check that shows if you've already outgrown your playbook.
Thursday, September 17, 2026
A new NielsenIQ study found 58% of shoppers don't care if it's your brand or the store's own. Here's the 3-step test to see if your FMCG brand earns its price premium.
Thursday, September 17, 2026
Chasing every dollar of revenue isn't a growth strategy — it's a collection plate. Here's the four-question filter Kevin uses with clients before any deal gets signed.
Thursday, September 17, 2026
Most SMEs treat marketing spend like rent — fixed, tolerated, never questioned. Here's the 70-20-10 test-and-learn loop that turns it into compounding evidence instead.
Thursday, September 17, 2026
Same-day response feels fast — it isn't. Here's the five-minute speed-to-lead system that turns warm enquiries into customers before a competitor gets there first.
Thursday, September 17, 2026
A blocked calendar isn't the same as a productive one. Here's the Energy Mapping System for matching your highest-stakes decisions to your real energy peaks, not just free time.
Thursday, September 17, 2026
Ticking off every task on your action list isn't the same as changing how you actually run your business. Here's how to test whether coaching is producing real behaviour change.