Thursday, November 12, 2026
New Zealand unemployment rose to 5.7% in the September 2026 quarter. More people are looking for work, but that does not make every hire a good one. Here is how to choose between a hire, a better system or a coach, with five questions and a 30-day plan.
Last updated 13 November 2026. Published by Simple-Growth (Motherbase Limited).
Document the five jobs that pull you back in most often, not everything. Write each as a one-page checklist with the goal, the steps, what good looks like and who decides, then hand it to one named owner with a number to hit. Start with the job that interrupted you most this week, and finish one checklist before starting the next.
If your business stops when you step away, the cause is usually not lazy staff or a missing app. It is that the way things get done lives in your head. This guide is part of our wider answer to how to get your business to run without you.
Because most of it will never be read. The Theory of Constraints, developed by Eliyahu Goldratt, lists its first steps as identify the constraint, then exploit it before adding capacity (Theory of Constraints Institute, Five Focusing Steps). Applied to your week: find the handful of jobs that keep bringing the business back to you, and fix those before you write a single page about anything else.
Keep a tally for five working days. Every time someone asks you a question, hands you a decision or waits on you, make a mark under the job it belongs to. Your top five marks are your first five checklists. For many owners they look like this:
Your list will differ. Let the tally decide, not this one.
Keep it to one page and write it as the person doing the job would use it. Kevin D'Ambros-Smith teaches this in his Making It Happen training. He points out that McDonald's can have someone running a fry station as efficiently as a two-year veteran within two hours, because the system is clear. In his own warehouse, role sheets for between four and 14 staff meant, in his words, "We weren't trying to teach people on the fly, they had something to follow and refer to."
For anything a screen can show, such as loading a product on your website or entering a job in your CRM, record yourself doing it once and store the video where everyone can find it. Kevin's line: "I do that once, it's there forever." The question you want your team asking is "have you checked the resource hub?", not "can you show me again?"
Every checklist should answer four things: what the goal is, the steps in order, what good looks like, and what the person can decide alone. That last one matters most. It is what stops the job coming back to you.
Give each checklist one named owner and one number. Kevin recommends one to three KPIs for a business or a division, not a long wish list, and warns that "People always take the path of least resistance", so tell people what is expected and then check. Review the numbers at the same time each week. If a job returns to your desk, ask the owner what they think the next step is before you answer, and see why delegation keeps boomeranging back. When a fix does not stick, the 70-20-10 learning model explains why.
"Kevin has the ability to make everything so simple. He can take something that seems like a complicated task and break this down to 1 or 2 key things, so that achieving the desired outcome becomes easier and very achievable."
Christiana Thomson, Johnson&Laird Talent Management
The same method works, but the owner may be a contractor or part-time helper rather than an employee. Write the checklist first. It also makes your own week faster, and it is the first thing a future helper will need.
The five jobs that interrupt you most. Tally interruptions for five working days and turn the top five into one-page checklists before documenting anything else.
The goal, the steps in order, what good looks like, and what the person can decide alone without asking you.
Give each one a named owner and one number, review the numbers at the same time each week, and ask the owner for their suggested next step before you answer a question.
Yes. Write the checklist first. It speeds up your own week and is the first thing a future part-time helper or contractor will need.
Not sure which five jobs to start with? Bring your interruption tally to a free 30-minute call and Kevin will help you spot the real constraint.
Friday, November 06, 2026
Finding out how last month went three weeks too late isn't a discipline failure. It's an accountability gap, and one weekly email closes it.
Friday, November 06, 2026
Doing the books, the invoicing and the tax yourself at 9pm? Simple-Growth's AI Productivity Audit sorts every repeat task into automate, augment or eliminate.
Friday, November 06, 2026
Some customers drain you, some fund you, and you can't always tell which. A one-hour grading exercise shows SME owners exactly where their real revenue sits.
Friday, November 06, 2026
Quiet months aren't bad luck. Byron Sharp's How Brands Grow explains why customers forget you between purchases, and the fix that isn't a bigger ad budget.
Friday, November 06, 2026
Scared of a big decision you've sat on for weeks? Porter's Five Forces gives SME owners a five-question test built for strategists, simplified for you.
Friday, November 06, 2026
If sales only happen when you are in the room, you own a job, not a system. Five parts and a five-day plan to build a sales process your team can run without you.
Thursday, November 05, 2026
You do not need a big budget to position like a big brand. You need a big brand's discipline. Here is the five-question brief NZ owners can write in an afternoon.
Thursday, November 05, 2026
Flat revenue usually has one cause, not five. Five checks, each with one number, help you find which link is holding your business back before you hire, advertise or discount.
Thursday, November 05, 2026
Before you chase new customers, count how often the ones you have buy. Three numbers, one worked example from Kevin's Know Your Numbers training, and a 30-day test.
Thursday, November 05, 2026
BNI's referral network generated over 4 million referrals in a single quarter, and its model rests on depth over breadth. Here is the Dream 100 method SME owners can use to make referrals a system, not a hope.
Thursday, November 05, 2026
A group programme and one-on-one coaching solve different problems. Here is who each suits, what The Icehouse publishes, and six questions that settle it.
Thursday, November 05, 2026
An Auckland physiotherapy clinic wanted to stand apart from every other clinic. Here is the positioning, the work behind it, what we can and cannot say, and four steps to copy this month.
Thursday, November 05, 2026
A rival undercutting you doesn't mean 'grow harder' is the answer. Igor Ansoff's growth matrix shows SME owners the four real routes, and how to pick one on purpose.
Thursday, November 05, 2026
Still at the kitchen table at 9pm telling yourself this is temporary? The isolation of owning a business is common, measurable, and fixable — here's how.
Thursday, November 05, 2026
Still polishing a plan that's been 80% finished for three months? Toyota's Lean ECRS method and Kevin's own 'ship at 70%' rule, for recovering perfectionists.