Wednesday, November 04, 2026

Doing every bit of marketing yourself with no plan? Learn Donald Miller's StoryBrand method for making your customer the hero, not your business.

The short answer: plans stall because nothing in the week protects them, not because the plan is wrong. If you already know where you want the business to go but your weeks keep filling with other things, an execution program such as Making It Happen is the right shape. If you do not yet have a destination, start with a plan first.

A disclosure first: Simple-Growth publishes this guide and sells Making It Happen, so read it with that in mind. Checked 5 November 2026. Market: United States.

What Happens When A Good Plan Meets A Busy Week?

The US Small Business Administration's Office of Advocacy counts 36,207,130 small businesses. Gallup's 2026 survey of US owner-employers found that 40% hold a plan today: 29% an informal one and 11% a detailed one. Writing a plan is only half the job. Acting on it each week is the harder part, because customers, staff and suppliers all ask for your time first.

The pattern is familiar. The plan is written in a good month. By week three the owner is back in the day-to-day, the plan sits in a folder, and a quarter later the same goals are on the list. Nothing was wrong with the goals. There was no rhythm to protect them.

The Five-Question Execution Check

Answer these honestly. Each "no" shows you where the plan is leaking.

  • Can you name the one result that matters in the next 90 days? If you have five priorities, you have none.
  • Is there a block of time each week that is already in your calendar for that result? Intentions do not survive an open calendar.
  • Does someone other than you know the target and the date? A promise to yourself is the easiest one to move.
  • Do you review progress on the same day each week, in under 30 minutes? Without a review, drift is invisible.
  • Do you know what you will stop doing to make room? Every new priority needs an old task to leave.

Four or five yeses: you probably do not need a program, just the discipline to keep going. Two or three: a structured program could help. Zero or one: start with the destination before the rhythm, which is what Know Your Future is for.

Who Does Making It Happen Suit, And Who Should Skip It?

If this is youBest fitPrice
I want a quick list of ways to lift sales this weekQuick Wins$97 one payment
I know where I am going but my weeks keep getting takenMaking It Happen$297 one payment
I am not sure where the business should be in three yearsKnow Your Future$497 one payment
I want someone to work on my numbers with meOne-on-one coachingQuoted by conversation

Prices are as shown on each live sales page on 5 November 2026. Making It Happen is self-paced, and its page states a 30-day money-back guarantee: if it isn't useful, ask for a refund. Skip it if you want a done-for-you service, or if you have not yet decided what the business is for. A self-paced program only works if you set aside the time, and the same is true of every program on the market.

A 90-Day Way To Start This Week

  • Week 1: choose the one 90-day result and write it as a number and a date.
  • Week 1: block two 90-minute sessions in your calendar for it, and tell one person.
  • Weeks 2 to 12: hold a 30-minute Friday review: what moved, what blocked, what stops next week.
  • Week 6: look at the number. If it has not moved, change the plan, not the target date.
  • Week 12: keep what worked, drop what did not, choose the next result.

You can do all of this without buying anything. A program, or a coach, simply makes it harder to skip.

Frequently Asked Questions

How much does Making It Happen cost?

The live sales page shows US$297, one payment, with a 30-day money-back guarantee. Check the page for current terms before you buy.

Is it the same as business coaching?

No. It is a self-paced online masterclass. Coaching is one-on-one and quoted by conversation. Many owners start with a program and book a call later.

Which program should I start with?

Use the table above. In short: Quick Wins for fast sales ideas, Making It Happen for follow-through, Know Your Future for direction. If you are unsure, a free 30-minute call will tell you.

Can I get help choosing before I pay?

Yes. Book a free 30-minute call with Kevin and take the answers wherever you like.

Be the owner whose plan survives the week.

See Making It Happen, or talk it through first. You can also read what Gallup found about written plans, and browse the growth tips hub.

Sources (checked 5 November 2026): SBA Office of Advocacy, Frequently Asked Questions About Small Business 2026 (United States). Gallup, Business Planning and RFP Pursuit Vary by Ownership Type, 27 May 2026 (United States; survey fielded 26 September to 3 November 2025). Prices and guarantee from the live Making It Happen sales page. Last updated 5 November 2026.

Saturday, October 10, 2026

Managers now spend over a fifth of their working week in meetings, and senior leaders admit most of it is wasted. A fixed meeting rhythm fixes more than your calendar.

Saturday, October 10, 2026

Most SME owners set ad budgets and discount limits by gut feel. One number, worked out properly, tells you exactly what a customer is worth and what you can afford to spend to win one.

Saturday, October 10, 2026

Most small businesses pour their whole marketing budget into this week's sale. The research on 30 years of advertising says that is exactly the wrong ratio.

Saturday, October 10, 2026

Most SME owners are confident they will hit this year's goals, and most will not. The fix is not more effort, it is a plan that fits on one page and gets checked every week.

Friday, October 09, 2026

The share of owners blaming the economy for not planning long-term has tripled in a year. Here's the one-page plan that actually fixes it, not excuses it.

Friday, October 09, 2026

A new market, a new product line, a second location: most lose money the same way, by skipping the three numbers that would have told them how big the opportunity really was.

Friday, October 09, 2026

Most people picture coaching as a conversation. The sessions that actually move a business are a loop, repeated every week, until it becomes how the owner thinks.

Friday, October 09, 2026

A forty-item to-do list with none of the three that mattered finished is not a time management problem. It is a filter problem, and the Eisenhower Matrix is the filter.

Friday, October 09, 2026

A good salesperson gets four real conversations a day. A good presentation, given once, can reach four hundred. Here is why most SME sales teams never use it.

Friday, October 09, 2026

Customers do not leave because a competitor shouted louder. They leave because, in the exact moment they needed someone, your brand was not the one they thought of.

Friday, October 09, 2026

Most SME owners track one number: the bank balance. The businesses that compound track four, using Kaplan and Norton's Balanced Scorecard, and catch the problem before it ever reaches the bank account.

Thursday, October 08, 2026

Nearly half of NZ SME owners plan to raise prices this year. Only 4 percent of companies have a value proposition clear enough to justify it.

Thursday, October 08, 2026

Revenue can climb for years while the actual value of the business barely moves. Here are the eight drivers that decide which one you are really building, and why owner independence usually matters most.

Thursday, October 08, 2026

If every session with your coach leaves you comfortable, that is the warning sign, not the proof it is working. Here is why direct feedback outperforms kind feedback, backed by Gallup's data.