Wednesday, November 04, 2026
Riding a feast-or-famine sales cycle with no idea who to chase? The CLV/CAC method turns a quiet month into a plan, not a panic.
The short answer: plans stall because nothing in the week protects them, not because the plan is wrong. If you already know where you want the business to go but your weeks keep filling with other things, an execution program such as Making It Happen is the right shape. If you do not yet have a destination, start with a plan first.
A disclosure first: Simple-Growth publishes this guide and sells Making It Happen, so read it with that in mind. Checked 5 November 2026. Market: United States.
The US Small Business Administration's Office of Advocacy counts 36,207,130 small businesses. Gallup's 2026 survey of US owner-employers found that 40% hold a plan today: 29% an informal one and 11% a detailed one. Writing a plan is only half the job. Acting on it each week is the harder part, because customers, staff and suppliers all ask for your time first.
The pattern is familiar. The plan is written in a good month. By week three the owner is back in the day-to-day, the plan sits in a folder, and a quarter later the same goals are on the list. Nothing was wrong with the goals. There was no rhythm to protect them.
Answer these honestly. Each "no" shows you where the plan is leaking.
Four or five yeses: you probably do not need a program, just the discipline to keep going. Two or three: a structured program could help. Zero or one: start with the destination before the rhythm, which is what Know Your Future is for.
| If this is you | Best fit | Price |
|---|---|---|
| I want a quick list of ways to lift sales this week | Quick Wins | $97 one payment |
| I know where I am going but my weeks keep getting taken | Making It Happen | $297 one payment |
| I am not sure where the business should be in three years | Know Your Future | $497 one payment |
| I want someone to work on my numbers with me | One-on-one coaching | Quoted by conversation |
Prices are as shown on each live sales page on 5 November 2026. Making It Happen is self-paced, and its page states a 30-day money-back guarantee: if it isn't useful, ask for a refund. Skip it if you want a done-for-you service, or if you have not yet decided what the business is for. A self-paced program only works if you set aside the time, and the same is true of every program on the market.
You can do all of this without buying anything. A program, or a coach, simply makes it harder to skip.
The live sales page shows US$297, one payment, with a 30-day money-back guarantee. Check the page for current terms before you buy.
No. It is a self-paced online masterclass. Coaching is one-on-one and quoted by conversation. Many owners start with a program and book a call later.
Use the table above. In short: Quick Wins for fast sales ideas, Making It Happen for follow-through, Know Your Future for direction. If you are unsure, a free 30-minute call will tell you.
Yes. Book a free 30-minute call with Kevin and take the answers wherever you like.
Be the owner whose plan survives the week.
See Making It Happen, or talk it through first. You can also read what Gallup found about written plans, and browse the growth tips hub.
Sources (checked 5 November 2026): SBA Office of Advocacy, Frequently Asked Questions About Small Business 2026 (United States). Gallup, Business Planning and RFP Pursuit Vary by Ownership Type, 27 May 2026 (United States; survey fielded 26 September to 3 November 2025). Prices and guarantee from the live Making It Happen sales page. Last updated 5 November 2026.
Thursday, October 22, 2026
Roughly one in four founders report loneliness and isolation running their business. Here's what a coach actually does differently, and why the first session is rarely about strategy.
Thursday, October 22, 2026
NZ small business sales rose 8.6 percent this quarter, but growth ranged from 2.9 to 16.3 percent by industry. Here's the three-number check that tells you whether your growth is actually yours.
Thursday, October 22, 2026
Only 30 percent of business change efforts fully succeed. Here's the three-part diagnosis, borrowed from strategy academic Richard Rumelt, most owners skip before fixing anything.
Thursday, October 22, 2026
Close to six in ten of this year's US holiday shoppers are already buying, in October or year-round. Here are three sales moves to make this week before Black Friday arrives.
Thursday, October 22, 2026
77.6 percent of US consumers used AI to help with a purchase decision in the past six months. Here are three moves that make your small business visible when customers ask AI about you.
Thursday, October 22, 2026
54 percent of US business owners have no real plan, and only 11 percent have anything detailed. Here's the one-afternoon exercise that gives your business a sharper three-year direction than any spreadsheet.
Wednesday, October 21, 2026
Before you spend another dollar on ads, staff or software, find the one step that limits your growth. Here is a one-hour spend-gate test you can run this week.
Wednesday, October 21, 2026
ActionCOACH began in Brisbane, Australia. What does its story tell US owners about where good growth ideas come from, and how to test an outside idea in your own business?
Wednesday, October 21, 2026
SME owner confidence is climbing, but for most, revenue isn't following. Here's why time isn't your real constraint, and the three-step framework that finds the one that is.
Wednesday, October 21, 2026
49% of business owners question monthly whether running the business is worth it, a US survey found. Here's what changes when someone else is asking that question with you.
Wednesday, October 21, 2026
Nearly half of NZ SME owners are planning Christmas trading changes, MYOB research found, and most of it is a discount. Here's how to build memory before you build the offer.
Wednesday, October 21, 2026
46% of New Zealand business owners aren't paying themselves, Xero research found. Here's the Profit First fix that changes the order money moves through your business, not the hours you work.
Wednesday, October 21, 2026
The share of businesses reporting serious dead stock has doubled since 2024, new research found. Here's why rising revenue can still mean tightening cash, and the three numbers that catch it early.
Wednesday, October 21, 2026
42% of business owners named efficiency their top 2026 priority, a US survey found. Here's Michalowicz's Clockwork system for building a business that doesn't need you in every decision.
Wednesday, October 21, 2026
B2B win rates fell to 19-21% in 2025. Here's why a quiet Q4 pipeline is usually a budget deadline in disguise, and the three moves that use it instead of waiting for January.