Get Instant AccessCrafting Your Story
Every business has a story — what’s yours? Learn how to make your brand and sales messages stand out from the clutter, so every dollar you spend on marketing works like ten.
- Turn what makes you unique into a brand story that sticks
- Cut through the noise and get noticed for the right reasons
- Build game-changing campaigns that make every $1 work harder
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A great business with a forgettable story gets ignored
You can have the best product on the market, but if your story is bland your marketing gets scrolled past and your spend is wasted. Most businesses talk about features and blend into the clutter — so customers never feel a reason to care.
The brands that win tell a story that cuts through and sticks. That’s exactly what this masterclass gives you.
What is the Crafting Your Story masterclass?
Crafting Your Story is a self-paced online masterclass that shows ambitious owners how to make their brand and sales messages stand out from the clutter — and turn their story into their competitive edge.
Across a series of video trainings, each paired with a practical workbook and templates, you’ll capture what makes you unique, tell your story with impact, and develop game-changing campaigns that drive cut-through — so every $1 you spend on marketing works like $10 or even $100.
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Six moves to a story that stands out
Turn your brand story into marketing that cuts through and converts. Here’s the framework you’ll walk through, stage by stage.
Capture what makes you unique
Weave your competitive edge into a brand story that sticks.
Make your brand stand out
Cut through the clutter and get noticed for the right reasons.
Tell your story with impact
Turn your story into messages that move people to act.
Develop game-changing campaigns
Build creative campaigns that drive awareness and cut-through.
Make campaigns deliver
Learn what makes sales and activation campaigns actually convert.
Make every $1 work harder
Get $10 — or even $100 — of impact from every $1 you spend.
Kevin D’Ambros-Smith
Kevin is a business growth expert and coach known as ‘The Simple-Growth Coach’. He specialises in helping ambitious owners build remarkable 7- and 8-figure businesses.
Having worked with some of the world’s largest brands across DDB, Ogilvy and Saatchi & Saatchi — McDonald’s, IBM, General Mills, GSK, Heineken and Unilever among them — Kevin brings genuine ‘insider knowledge’ from the world’s most successful corporates.
He’s used that knowledge to co-found nine companies, transforming them from start-ups into multi-million-dollar enterprises, and has since coached hundreds of business owners across 30+ industries. Crafting Your Story distils that experience into one clear, repeatable process.
Learn From Kevin →Trusted by New Zealand’s best
Real words from the founders, operators and industry leaders who’ve worked with Kevin. Would you like to join them?
He was brilliant. Kevin presented his key takeaways from 40 years in business, and it was the most notes I have ever taken from any speaker.
He really got our vision from the beginning and has been a huge help putting together a clearer plan and strategy for the next five years — where we are now, where we want to be, and how we get there.
Kevin makes tripling the size of my business go from seeming impossible to really possible. I now have clarity of purpose and belief.
Within an hour Kevin had us thinking about our business and our goals in a totally different way. We were due to catch a flight, but decided it was more important to keep the meeting going.
Kevin just sees different opportunities so clearly. He has opened up so many new opportunities for us that we’d never have considered.
What we achieved in the last three months working with Kevin would have taken us two years on our own.
Kevin is a master of his craft. Participants leave buzzing with breakthrough ideas and simplified, highly effective growth strategies. He is the standard-setter.
The complete Crafting Your Story package
Everything you need to quickly take your business to the next level — the training, the templates and the tools.
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Your success is guaranteed — or your money back
We’re confident Crafting Your Story will bring real clarity and momentum to your business. If it doesn’t, simply let us know within 30 days for a full refund, no questions asked. All the risk is on us — so you can start with total peace of mind.
You’ve got questions. We’ve got answers.
What exactly will I learn in the Crafting Your Story masterclass?
You’ll learn how to tell your brand story in a way that stands out and sells. Across the video trainings and workbooks you’ll capture what makes you unique, make your brand stand out, tell your story with impact, and develop game-changing campaigns that make every marketing dollar work harder.
How is the training delivered?
It’s a self-paced online masterclass. You get instant digital access the moment you enrol, and work through a series of video trainings — each paired with a practical workbook to complete as you go. Watch on any device, in your own time, and revisit the material whenever you need it.
How is this different from free content on YouTube?
Free content is scattered and generic. Crafting Your Story is a structured, step-by-step process drawn from Kevin’s real-world experience with 60+ global brands and the nine companies he’s founded and grown. You get the framework, the templates and the exact sequence — not just ideas, but a plan.
Is there a money-back guarantee?
Yes. We offer a 30-day money-back guarantee, no questions asked. If the masterclass isn’t right for you, just let us know within 30 days and we’ll refund you in full.
Is this suitable for beginners as well as experienced owners?
Both. Whether you’re early in your journey or already running an established business, the process helps you get clear on direction and turn that clarity into a concrete plan. You tailor the templates to your own business as you go.
How quickly will I see results?
Many owners start generating ideas and strategies during the training itself. Every business is different, but the tools are designed to build momentum fast, so you can see tangible progress within days or weeks of applying what you learn.
Build a better tomorrow — starting today
Get instant access to Crafting Your Story, complete each stage with the workbooks, and finish with a clear vision and roadmap for the business you’re truly building.
Instant access · 30-day money-back guarantee · Complete the workbook as you go