Online masterclass · Marketing and communicationsVideo training and workbooks for ambitious SME owners in New Zealand and the USA.Crafting Your Story. Make your brand stick.
Every business has a story. Learn how to tell yours so your brand and sales messages cut through, and your marketing budget works harder.
Instant digital access · Self-paced · 30-day money-back guarantee
What it is
Short, practical and self-paced.
Crafting Your Story is a self-paced online masterclass that shows ambitious owners how to make their brand and sales messages stand out from the clutter, and turn their story into their competitive edge.
You’ll come away able to
- Turn what makes you unique into a brand story that sticks
- Cut through the noise and get noticed for the right reasons
- Build campaigns that make every marketing dollar work harder
What you’ll learn
Six moves, in order.
- 01
Capture what makes you unique
Weave your competitive edge into a brand story that sticks.
- 02
Make your brand stand out
Cut through the clutter and get noticed for the right reasons.
- 03
Tell your story with impact
Turn your story into messages that move people to act.
- 04
Develop campaigns that cut through
Build creative campaigns that drive awareness and cut-through.
- 05
Make campaigns deliver
Learn what makes sales and activation campaigns actually convert.
- 06
Make every dollar work harder
Put your spend behind the messages and campaigns that earn their keep.
Owners like you
In their words.
“Kevin D'Ambros-Smith was the first coach that helped us and he was so great. He understood the business straightaway, was able to identify some of the areas where we could grow it, and some of the things to park. He was my coach when Covid kicked off. We decided to rebrand then, and put everything under one brand. With his background, I don't think the ROW branding would be nearly as strong without his input. He was just brilliant.”
“Kevin has some amazing ideas around marketing, things we would have never thought of ourselves. He also helped us through the process of getting into supermarkets. He has gone above and beyond what he needed to!”
“I catch up with Kevin once a week and it is definitely the highlight of my week. Kevin being from a creative, advertising agency background, he just sees different opportunities so clearly. I would not have considered the B2C market as an opportunity before working with Kevin and now it is a major focus for us. He has opened up so many new opportunities for us.”
Your guide
Built from the coalface.
Kevin D’Ambros-Smith spent 30+ years inside DDB, Ogilvy and Saatchi & Saatchi, working with 60+ global brands, and founded nine companies of his own. Since 2017 he has coached 200+ companies one-on-one across 30+ industries. This masterclass distils that experience into one clear, repeatable process.
Crafting Your Story
$497 USD
One payment, instant access.
- Video training, self-paced
- A workbook to complete as you go
- Pre-made templates
- A key points summary
- Real-world examples from big brands and small businesses
- Kevin’s hard-learnt tips
30-day money-back guarantee. If it isn’t useful, ask for a refund.
Not sure this is the smallest step that fixes your real constraint?
Start with the free sales training, or book a free 30-minute call and Kevin will tell you honestly which programme fits, or whether you need one at all.Book a free 30-minute callThe Simple-Growth System™