Truly Understand Your Customer
Find your dream customers’ desires, beliefs and the barriers stopping them buying.
- Customer insight that sticks
- Purchase triggers and barriers
- Sharper, more focused marketing
Pillar 2 · Marketing and communicationsOnline programmes for ambitious SME owners in New Zealand and the USA.Be the one they remember first.
Big brands don’t win by shouting louder. They know their customer, own one idea and tell it consistently. Four short programmes give you the same playbook at your size.
Most marketing doesn’t fail for lack of budget. It fails for lack of a clear story.
Know who you serve, why they buy and what makes you the obvious choice.The programmes
Four programmes. One story only you can tell.
Self-paced, practical and built from 30+ years inside the world’s biggest brands and businesses of Kevin’s own. Start with the one that fixes your real constraint.
Find Your Secret Sauce
Pin down what makes your business different and worth choosing.
- Your competitive advantage
- How to stand out
- What makes you memorable
Crafting Your Story
Turn your difference into a brand story and campaigns that cut through.
- Build your advantage into your story
- Tell it with impact
- Campaign ideas that land
Develop Your Communications Plan
Map a full year of brand, product and sales campaigns, with a budget built in.
- A 12-month communications plan
- Quarterly campaign plans
- A built-in budget forecaster
Owners like you
In their words.
“Kevin D'Ambros-Smith was the first coach that helped us and he was so great. He understood the business straightaway, was able to identify some of the areas where we could grow it, and some of the things to park. He was my coach when Covid kicked off. We decided to rebrand then, and put everything under one brand. With his background, I don't think the ROW branding would be nearly as strong without his input. He was just brilliant.”
“Kevin has some amazing ideas around marketing, things we would have never thought of ourselves. He also helped us through the process of getting into supermarkets. He has gone above and beyond what he needed to!”
“I catch up with Kevin once a week and it is definitely the highlight of my week. Kevin being from a creative, advertising agency background, he just sees different opportunities so clearly. I would not have considered the B2C market as an opportunity before working with Kevin and now it is a major focus for us. He has opened up so many new opportunities for us.”
Want Kevin in your corner?
One-on-one coaching
Kevin coaches a limited number of owners one-on-one, in Auckland or online. Eligible New Zealand businesses may be able to access RBPN co-funding.
By application · Limited places
Work with Kevin one-on-one
Find the real constraint, fix it and build the weekly rhythm that keeps it fixed.
See if there’s a place for youHow RBPN co-funding worksThe Simple-Growth System™
Four pillars. One plan.
Back yourself. Run the system.
Book a free 30-minute call