Know Your Future
See what your business looks like in one, three and five years, then plot the path to it.
- Picture what success looks like
- Set a clear destination
- Plot the journey there
Online programmesSelf-paced training for ambitious SME owners in New Zealand and the USA.Big-brand systems. At your pace.
Twelve focused programmes built on the four pillars of the Simple-Growth System™. Start with the one that fixes your real constraint, not the one that sounds biggest.
Start with the smallest thing that fixes the real constraint.
Every programme stands on its own. Pick one, put it to work, and come back for the next when you’re ready.Pillar 1 · Business strategy
Know where you’re going.
Plan the destination first. The route gets simpler.
Lock In Your Business Goals
Turn the vision into goals, steps and timings your team can act on.
- Set clear objectives
- Map out steps and timings
- Build a plan on a page
Know Your Numbers
Work out the leads, sales and customers you need, then break them into weekly targets.
- Sales needed to hit your goal
- Customers you need to win
- KPIs for you and your team
Pillar 2 · Customers, marketing and communications
Tell a story only you can tell.
Know who you serve, why they buy and how to stand out.
Truly Understand Your Customer
Find your dream customers’ desires, beliefs and the barriers stopping them buying.
- Customer insight that sticks
- Purchase triggers and barriers
- Sharper, more focused marketing
Find Your Secret Sauce
Pin down what makes your business different and worth choosing.
- Your competitive advantage
- How to stand out
- What makes you memorable
Crafting Your Story
Turn your difference into a brand story and campaigns that cut through.
- Build your advantage into your story
- Tell it with impact
- Campaign ideas that land
Develop Your Communications Plan
Map a full year of brand, product and sales campaigns, with a budget built in.
- A 12-month communications plan
- Quarterly campaign plans
- A built-in budget forecaster
Pillar 3 · Leads and sales
Turn conversations into customers.
Win new customers, keep them and convert more of the leads you already have.
Quick Wins
15 practical ideas to attract and keep customers, ready to put to work this week.
- Fast ways to drive sales
- How to price your products
- Action you can take today
Fuelling Your Business
The systems and actions that win new customers and keep current ones loyal.
- Reach new customers
- Attract them to your business
- Build lasting relationships
Powering Up Your Sales
Keep leads warm, convert more prospects and give your team a system to hit target.
- Keep leads warm
- Turn prospects into buyers
- Help your team hit target
Pillar 4 · Productivity and implementation
Make it happen every week.
The rhythm and the measures that turn a plan into results.
Making It Happen
Get the important things done, with routines that keep the business moving without you pushing every task.
- Prioritise what matters
- Build a weekly rhythm
- Stop being the bottleneck
The KPIs That Matter
Choose the few numbers that drive growth and track them simply.
- Pick the KPIs that count
- Track them without the noise
- Act on what they tell you
Want Kevin in your corner?
One-on-one coaching
Kevin coaches a limited number of owners one-on-one, in Auckland or online. Eligible New Zealand businesses may be able to access RBPN co-funding.
By application · Limited places
Work with Kevin one-on-one
Find the real constraint, fix it and build the weekly rhythm that keeps it fixed.
See if there’s a place for youHow RBPN co-funding worksStart free
Not ready to commit? Start here.
The World’s Greatest Sales Line
Kevin’s free sales training. Watch it, then use it on your next call.
Start the free trainingThe Inside Track
Big-brand growth ideas, before breakfast. Free, every Tuesday and Thursday.
Get The Inside Track, freeBack yourself. Run the system.
Book a free 30-minute call