Kevin D’Ambros-Smith working with business owners

Online masterclass · Marketing and communicationsVideo training and templates for ambitious SME owners in New Zealand and the USA.Develop Your Communications Plan. A year of marketing, mapped.

Map your brand, product and sales campaigns for the year ahead, with quarterly plans and a built-in budget tool, so everyone knows what’s happening and when.

Instant digital access · Pre-made templates included · 30-day money-back guarantee

What it is

Short, practical and self-paced.

Develop Your Communications Plan is a self-paced online masterclass that shows you how to map out your brand, product and sales campaigns for the year ahead, with pre-made templates and a built-in budgeting tool.

Develop Your Communications Plan online programme: video training, workbook and templates

You’ll come away able to

  • Build a 12-month Master Comms Schedule and quarterly plans
  • Forecast your spend with a built-in budgeting tool
  • Plan for a stronger return from each campaign

What you’ll learn

Six moves, in order.

  1. 01

    Full-year comms plan

    Map out your brand, product and sales campaigns for the whole year.

  2. 02

    Detailed quarterly plans

    Break the year into clear, actionable quarterly comms plans.

  3. 03

    Forecast your spend

    Use the built-in budgeting tool to forecast spend and return.

  4. 04

    Maximise engagement

    Plan every opportunity to engage with and sell to your customers.

  5. 05

    Plan brand-building

    Schedule the brand activity that builds long-term equity.

  6. 06

    Drive sales

    Line up an activation and sales schedule that drives revenue.

Owners like you

In their words.

“Kevin D'Ambros-Smith was the first coach that helped us and he was so great. He understood the business straightaway, was able to identify some of the areas where we could grow it, and some of the things to park. He was my coach when Covid kicked off. We decided to rebrand then, and put everything under one brand. With his background, I don't think the ROW branding would be nearly as strong without his input. He was just brilliant.”

Sarah McGuinnessFounder & CEO, Revolutionaries of Wellbeing (ROW)

“Kevin has some amazing ideas around marketing, things we would have never thought of ourselves. He also helped us through the process of getting into supermarkets. He has gone above and beyond what he needed to!”

Amy Nixon

“I catch up with Kevin once a week and it is definitely the highlight of my week. Kevin being from a creative, advertising agency background, he just sees different opportunities so clearly. I would not have considered the B2C market as an opportunity before working with Kevin and now it is a major focus for us. He has opened up so many new opportunities for us.”

John RobertsCo-owner & COO, Oragene

Your guide

Built from the coalface.

Kevin D’Ambros-Smith spent 30+ years inside DDB, Ogilvy and Saatchi & Saatchi, working with 60+ global brands, and founded nine companies of his own. Since 2017 he has coached 200+ companies one-on-one across 30+ industries. This masterclass distils that experience into one clear, repeatable process.

Develop Your Communications Plan online programme: video training, workbook and templates

Develop Your Communications Plan

$97 USD

One payment, instant access.

  • Video training, self-paced
  • A 12-month comms schedule template
  • Quarterly plan templates
  • A built-in budgeting tool
  • Real-world examples from big brands and small businesses
  • Kevin’s hard-learnt tips
Start my masterclass

30-day money-back guarantee. If it isn’t useful, ask for a refund.

Not sure this is the smallest step that fixes your real constraint?

Start with the free sales training, or book a free 30-minute call and Kevin will tell you honestly which programme fits, or whether you need one at all.Book a free 30-minute call