Thursday, October 29, 2026

Jim Collins found that companies which broke away from average performance could name, with brutal precision, what they could be best in the world at. Here's the three-circle test and the goal that pairs with it.

If you cancelled every meeting on your calendar for the next two weeks, would your business actually slow down — or would some of it speed up? Harvard Business Review's review of meeting research found that about 70% of meetings kept employees from completing the very work the meeting was supposedly about. That figure covers employees generally, not SME owners specifically, but anyone who has sat through a status update that could have been a two-line message knows exactly which category they're in.

After over 30 years running meetings at agencies and inside nine businesses of my own, I've never once seen a business get more done by having more meetings. I've seen plenty get more done by replacing a tangle of ad-hoc catch-ups with one deliberate rhythm.

The Meeting Habit Nobody Designed on Purpose

The enemy here isn't meetings themselves — it's the meeting calendar that grew by accident. A weekly catch-up here, a one-off project update there, a client call that somehow became a standing Tuesday slot eighteen months ago and never got un-booked. Nobody sat down and designed this calendar; it accreted, one "let's just get something in the diary" at a time. By the time a business reaches ten or fifteen people, the owner can lose a third of their working week to meetings that were never actually redesigned once their original reason had passed.

Verne Harnish's Meeting Rhythm, Sized for an SME

Harnish's Rockefeller Habits sets out a cadence built for fast-growing companies. At SME scale, it collapses to four decisions:

  • Daily huddle, 10–15 minutes. What's blocking today, nothing else. No status reports, no laptops open.
  • Weekly tactical, 45–60 minutes. The numbers that matter this week, and the two or three issues actually worth the whole team's time to solve together.
  • Monthly or quarterly strategic, half a day. Step back from the week-to-week grind and check the plan is still the right plan.
  • Everything else gets a decision, not a slot. Either it's a two-minute conversation that never needed a calendar invite, or it belongs in one of the three rhythms above. There is no fourth category.

"Specific to my business requirements and takes a systematic approach. Practical, specific, and pertinent to my business."

— Simon Keepa

Why Owners Who've Heard of This Still Run Eleven Meetings a Week

Redesigning the calendar means telling someone whose standing meeting you're cancelling that it wasn't actually earning its slot — an uncomfortable conversation to have alone. It's a far easier conversation when an outside adviser is the one asking the question, "what is this meeting actually for, now?", because it reads as structural, not personal.

Key Takeaways

  • Recognise that roughly 70% of meetings, per HBR's review of the research, stop the work they're meant to enable.
  • Replace an accidental meeting calendar with four deliberate rhythms: daily, weekly, monthly/quarterly, and everything-else.
  • Cut any meeting that doesn't clearly belong to one of those three rhythms.
  • Bring in an outside view to ask the uncomfortable "what's this actually for" question before year-end chaos makes it worse.

If you can't remember the last time you cancelled a recurring meeting rather than added one, that's worth a look before this year's plan runs out of road.

Monday, October 12, 2026

Writing your goals down is linked to real gains in achieving them. Here's the Vivid Vision exercise that turns a fuzzy dream into a measurable plan.

Monday, October 12, 2026

Owners using AI with purpose save 6 to 10 hours a week. Here's the simple audit that finds your first three tasks to hand over.

Monday, October 12, 2026

97% of buyers read reviews, but trust in them is falling. Here's how to build the review ask into your sales process, not just your marketing calendar.

Monday, October 12, 2026

64% of marketers can't tell competing brands apart. Here's the one-sentence positioning formula that makes sure your customers always can.

Monday, October 12, 2026

Most SME owners already know their real edge isn't price. Here's why benchmarking competitors kills that edge, and how first-principles thinking builds a strategy around it instead.

Sunday, October 11, 2026

Coach, consultant, mentor or advisor? How the four roles differ, which one suits an established NZ business, and the questions to ask before you pay.

Sunday, October 11, 2026

Gallup's 2026 data shows global employee engagement fell to 20 percent, even in the best-performing regions. Here's the three-question check SME owners can run this week to find out where their own team really stands.

Sunday, October 11, 2026

Everyone agrees December is too close to Christmas to prospect. One sales agency's own client data says the businesses that kept going saw 19 percent more leads the following January.

Sunday, October 11, 2026

Most SME owners can describe next year's budget in detail and go quiet the moment you ask about year ten. A UK study of over 1,000 companies found that gap predicts success almost on its own.

Sunday, October 11, 2026

Most SME owners build their people plan around courses. The research behind the 70-20-10 model says courses are the smallest lever you have, and it is worth knowing how shaky that research actually is.

Sunday, October 11, 2026

A lead called within five minutes is up to 100 times more likely to be contacted and 21 times more likely to qualify than one called 30 minutes later. Almost nobody does it.

Sunday, October 11, 2026

Most SME owners think a logo is a brand. The agencies behind the world's biggest brands have never worked that way. Here is the five-layer model they actually use.

Sunday, October 11, 2026

Nearly half of SMEs have run a SWOT analysis in the last two months, yet most cannot say it changed a single decision. Here is the simple matrix that turns the list into action.

Sunday, October 11, 2026

Burger King once sold a one-cent Whopper only to people standing next to a McDonald's. Here is the under-$5k version any SME owner can run, and what a 1760s potter teaches about removing buying risk.