Friday, October 30, 2026

Only 30% of US owners finished 2025 with profits above expectations, down from 57% the year before. Here's the real reason growing revenue stopped meaning growing margin.

Choose a franchise network such as ActionCOACH if you want a standard programme, a brand behind your coach and group options at a published starting price. Choose an independent coach if you want one experienced person designing the work around your numbers. Either can work. The wrong choice is the one you make without asking the questions below.

A disclosure first: Simple-Growth publishes this guide and Kevin D'Ambros-Smith is an independent business coach, so he is not neutral. That is why this explains who each option suits instead of ranking them, and sticks to what the organisations say publicly. Checked 1 November 2026.

What Is The Real Difference Between A Franchise Network And An Independent Coach?

ActionCOACH is a franchise network. On its own site it says it has served thousands of businesses since 1993 and refined its frameworks in over 80 countries. You buy into a recognised system, delivered by a local franchise coach.

An independent coach runs their own practice and builds the work around you. Kevin has coached 200+ businesses one-on-one across 30+ industries, through Simple-Growth since 2017.

The practical difference is where the consistency comes from. With a network it comes from the system. With an independent it comes from the person, so you need to check the person.

Who Does Each Option Suit?

  • You like a proven, branded process. A network. You know the framework before you start.
  • You want to start small and cheaply. A network's group programme. ActionCOACH quotes group coaching from about $99 a month on its cost page; it gives no figure for one-on-one.
  • Your business has an unusual shape or a specific constraint. An independent, who can start from your numbers rather than a template.
  • You want the person who sold you the work to be the person doing it. An independent, so ask who your coach will be.
  • You want a guarantee in writing. Either, but read the terms. ActionCOACH says it guarantees tangible improvements; its page does not show what the guarantee covers.

This is not for you if you only need a specialist task done, such as a website or an accounting clean-up. Hire that specialist directly.

What Does It Cost, And Can You Get Funding?

Publicly, very little is known about one-on-one coaching prices from either side. ActionCOACH's cost page says one-on-one typically costs more than group coaching and lists the factors that move the price: programme format, personalisation, the growth pace you want and the complexity of your business. Simple-Growth does not publish a price list either, so ask any provider for a written 12-month total.

Funding is the part many owners miss. The Regional Business Partner Network's Management Capability Development Fund can cover up to 50% of one-to-one training costs, to a maximum of $5,000 per business each year, for eligible New Zealand businesses. The training must come from an approved provider and you must register and have a discovery session first. Kevin is an approved Regional Business Partner Network provider. Rules change, so confirm them on business.govt.nz before you commit.

Seven Questions To Ask Before You Sign

  • Who exactly will coach me, and what have they built, run or sold themselves?
  • What is the total cost for 12 months, and what is the cancellation policy?
  • If there is a guarantee, what exactly does it cover and what must I do to claim it?
  • How will we find my real constraint before we agree a plan?
  • What will be different in 90 days, and how will we both measure it?
  • Can I speak to an owner whose business looks like mine?
  • Is any of this eligible for Regional Business Partner Network funding?

Put the same seven questions to every provider, Kevin included, and compare the answers on paper. A coach who answers with specifics is worth another conversation.

Frequently Asked Questions

Is ActionCOACH a franchise?

Yes. ActionCOACH links to a franchising page from its main navigation, and coaching is delivered by local coaches in its network. Ask which coach you would work with and how long they have been coaching.

Is a franchise coach better than an independent?

Neither is automatically better. A network gives you a recognised process; an independent gives you a bespoke one. The better choice is the one whose coach has done what you need to do and can show you how.

How much does business coaching cost in New Zealand?

There is no published standard. ActionCOACH quotes group coaching from about $99 a month and gives no one-on-one figure. Most providers price one-on-one by quote, so ask for a written 12-month total and check whether funding applies.

Can I get government funding for coaching?

Possibly. The Regional Business Partner Network can co-fund up to 50% of one-to-one training from an approved provider, capped at $5,000 per business a year, if you are an eligible New Zealand business. Check the current rules on business.govt.nz.

How do I know a coach is right for my business?

Book one free conversation and use the seven questions above. You should leave knowing your likely constraint and what the first 90 days would look like, with no obligation.

Not sure which suits you? A 30-minute conversation will tell you, and you are welcome to take the answers to any other provider. You can also read how ActionCOACH, EOS, Scaling Up and Vistage compare or how coaches, consultants, mentors and peer groups differ.

Sources (checked 1 November 2026): ActionCOACH, How much does business coaching cost?, business.govt.nz, Regional Business Partner Network. Last updated 1 November 2026.

Tuesday, September 22, 2026

Most lost sales die in the first four minutes, not on price. Here's the four-question Discovery-First Framework that fixes it.

Tuesday, September 22, 2026

If your marketing stops the moment you stop paying for it, you're only funding half the job. Here's the audit that fixes the balance.

Tuesday, September 22, 2026

Your 40-page strategy document isn't working because nobody can recall it. Here's the one-page, four-box plan that replaces it — and actually gets run.

Monday, September 21, 2026

You're tracking the wrong competitors. The business quietly stalling your growth is solving your customer's problem a completely different way — and it's not on your spreadsheet.

Monday, September 21, 2026

The cheapest audience in your market isn't strangers — it's your competitors' unhappy customers. Here's how to build a marketing campaign that speaks directly to them.

Monday, September 21, 2026

Winning deals teaches you what worked once. Losing deals, reviewed properly, reveals exactly where your sales process breaks — and keeps breaking until someone looks.

Monday, September 21, 2026

Big systems feel like progress but rarely fix productivity. The dozen small daily frictions nobody's bothered to remove are usually the real cost.

Monday, September 21, 2026

The cheapest coaching option is often the most expensive one once you count the year it fails to fix. Here's what a coaching engagement should actually deliver for the price.

Monday, September 21, 2026

The fastest way to grow isn't always a bigger ad budget — it's borrowing the trust a complementary business has already earned with your exact customer.

Monday, September 21, 2026

Dollar sales are up 0.8% but real unit demand fell 1.7% in the latest US retail data. If your revenue growth is just a price story, here's how to find out — and fix it.

Monday, September 21, 2026

Most business plans are fiction the moment they're printed. Here's the 3-step Resource Alignment Audit that reveals the strategy you're actually running — and how to close the gap before it costs you another quarter.

Monday, September 21, 2026

Most small business marketing budgets chase the customers who already love you. Category Entry Point Mapping shows why that caps your growth — and where the real customers are hiding.

Monday, September 21, 2026

More leads won't fix a slow sales pipeline. Learn the sales velocity formula SME owners rarely calculate — and the one lever that moves revenue faster than any lead-gen campaign.

Monday, September 21, 2026

"It's faster if I do it myself" is quietly capping your business's growth. Learn the $200-an-Hour Test to see what your delegation debt is really costing you.

Monday, September 21, 2026

Anyone can get certified as a business coach in a weekend. Almost nobody has actually built what they're advising you to build. Here's the Scar Tissue Test to tell the difference.