Keeping It Simple
The fastest, simplest ways to grow your business - no jargon, no fluff. Practical strategies that actually work for SME owners in the USA, New Zealand, and worldwide.
Monday, October 05, 2026
There is no single best business coach in the USA. Here are five criteria for choosing one, a fair look at the main formats, and why an outside perspective can change what you see in your own business.
Ask most SME owners how to improve sales and they'll say the same thing: more leads. It's the default answer, and it's usually wrong. More leads poured into a slow, leaky pipeline just means more deals sitting there going stale. The metric that actually predicts revenue growth isn't lead volume — it's sales velocity, and almost no SME owner has ever calculated theirs.
The Named Enemy: The Lead Volume Obsession
Sales velocity is a single number: how much revenue your pipeline generates per day. It's calculated as (number of open opportunities × win rate × average deal size) ÷ length of your sales cycle in days. The formula is used across enterprise sales teams and is explained in detail by HubSpot's sales research team — but it's rarely taught to SME owners, who default to counting leads instead. The problem with counting leads alone is that it ignores the two levers that usually matter more: how long deals take to close, and what percentage actually convert. A business that halves its sales cycle length doubles its velocity with the exact same number of leads it already had.
The Framework: The Four-Lever Velocity Audit
Once you know your velocity number, you can see exactly which lever is worth pulling — instead of guessing that "more marketing" will fix a sales problem.
1. Calculate your baseline — Multiply your open opportunities by your historical win rate and average deal size, then divide by your average sales cycle length in days. That's your daily pipeline value.
2. Find your weakest lever — Of the four inputs, which has moved the least in the last twelve months? For most SME sales teams, it's cycle length — deals drift because nobody owns pushing them forward.
3. Attack cycle length first — Set a hard maximum number of days a deal can sit in each pipeline stage before it triggers a follow-up action. This single change typically moves velocity faster than any lead-generation campaign.
“Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out.”
— Curtis Hacon, Give A Sh!T
Why Owners Know This and Still Chase More Leads
Buying more leads is an action you can take this afternoon — book the ad spend, brief the agency, watch the numbers roll in. Fixing cycle length and win rate means confronting your own sales process, your own follow-up discipline, and often your own team's habits, which is a much harder conversation to have with yourself. It's genuinely more comfortable to blame lead quality than to audit why deals sit untouched for three weeks at "proposal sent." This is where an experienced outside operator changes the outcome — someone who can look at your pipeline for thirty minutes and tell you, without ego attached to your process, exactly which stage is bleeding velocity.
Quick Wins Before Your Next Sales Meeting
- Calculate your velocity number today using last quarter's actual figures, not projections.
- Identify the pipeline stage where deals sit longest, and set a maximum number of days allowed before a mandatory next action.
- Recalculate velocity monthly, not annually — it's the earliest warning indicator you have that something in your sales engine has changed.
Key Takeaways
- Calculate your sales velocity: opportunities × win rate × deal size ÷ cycle length.
- Stop defaulting to "more leads" as the answer to every sales slowdown.
- Target cycle length first — it's usually the most neglected and most fixable lever.
- Recalculate velocity monthly to catch problems before they show up in revenue.
If nobody in your business can tell you your sales velocity number right now, that's the first gap we close together.
Kevin D’Ambros-Smith
Kevin is the founder of Simple-Growth and a business growth coach with experience at DDB, Ogilvy, and Saatchi & Saatchi. He has co-founded 9 companies, coached 200+ business owners one-on-one, and holds a 9.5/10 NPS. Every article on this blog reflects real-world experience - no theory, no fluff.
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Monday, October 05, 2026
There is no single best business coach in the USA. Here are five criteria for choosing one, a fair look at the main formats, and why an outside perspective can change what you see in your own business.
Monday, October 05, 2026
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Monday, October 05, 2026
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Monday, October 05, 2026
Ask most owners what they do and they'll answer instantly. Ask them why their business exists, beyond making money, and watch the pause. That pause is costing you customers, hires and referrals.
Monday, October 05, 2026
Ask your team to name the business's single most important goal this quarter. Five different answers from five people means you have one problem, not twelve: nobody knows what the goal actually is.
Monday, October 05, 2026
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EOS, Scaling Up, Vistage, ActionCOACH or Simple-Growth? A fair comparison with best-for and not-ideal-if for each option, a fit matrix and a nine-question quiz.
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The Christmas shutdown is about eleven weeks away. Here is the one-page-per-role handover document that decides whether you actually switch off this year.
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The biggest sales research study ever run found the best reps ask, they don't tell. Here is the SPIN method, and the four questions that come before any pitch.