Thursday, November 05, 2026
A group programme and one-on-one coaching solve different problems. Here is who each suits, what The Icehouse publishes, and six questions that settle it.
You can pay a few hundred dollars for an AI workshop in New Zealand, or several thousand. The price tells you very little. What matters is whether you walk out on Monday with one task handed to a tool, or with a folder of notes and a faint sense of guilt.
Disclosure: Simple-Growth publishes this guide and runs AI sessions for owners, so we have an interest. We have not claimed any option is better. Prices below are the public ones we could open, checked 6 November 2026. Confirm with each provider before you book.
Two published examples show how wide the range is.
That is roughly a 36 times difference. Neither is right or wrong. A short session suits an owner who wants to try the tools. A longer programme suits a leadership team that needs to change how work is done.
The ticket price is the small number. The large one is the tool you pay for every month and never use. Before you compare workshops, ask what you want to stop doing by the end of the month. If you cannot name a task, any workshop will feel interesting and change nothing.
Two public schemes are worth asking your Regional Business Partner about.
Funding rules change, and a workshop is not automatically eligible. Ask before you pay, not after.
If you want to start before you spend anything, the free two-minute ME4SME AI audit at me4sme.com shows where an AI tool is most likely to save you time. If you would rather talk it through, book a free 30-minute call with Kevin.
Prices and funding rules were taken from the pages linked above on 6 November 2026. We have not independently verified provider claims.
Monday, October 19, 2026
Most SME owners have tried an AI tool this year. Few can say, in hours, what it actually saved them. Here's the test that tells the difference, and the first step to take.
Monday, October 19, 2026
By the time a prospect calls you, they've already done most of their own research. Here's the sales approach built for exactly that moment, and why most SME pitches skip it.
Monday, October 19, 2026
Social platforms can change the rules on your reach overnight. Here's the one marketing channel no algorithm can take away from you, and why most SME owners still starve it.
Monday, October 19, 2026
A new survey says 53% of small business owners are stuck on finding customers. Here's the one-question test that finds out whether that's really your constraint, or just the easiest one to blame.
Sunday, October 18, 2026
ActionCOACH, Business Blueprint, government-backed advice and independent coaches compared fairly for Australian owners, with best-for and not-ideal-if for each.
Sunday, October 18, 2026
An executive coach develops you as a leader. A business coach works on the business itself. Here is how to tell which one an NZ SME owner needs before paying for either.
Sunday, October 18, 2026
Most SME owners can tell you their revenue. Almost none can tell you which customers are actually making them a profit. New 2026 research shows why that gap is the real growth problem, and a three-step fix.
Sunday, October 18, 2026
The average small business gets 27 percent of revenue from one customer. Here is the three-question check that tells you whether your growth is real, or just concentration in disguise.
Sunday, October 18, 2026
Coaching can return seven times its cost, PwC research suggests, but rarely from where owners expect. Here is where the real ROI on a business coach actually shows up.
Sunday, October 18, 2026
Gallup found managers think they give weekly feedback, their teams say otherwise. See why your business systems depend on a conversation most owners are avoiding.
Sunday, October 18, 2026
56 percent of stalled B2B deals end in no decision, not a lost sale to a competitor. Here is why your prospects go quiet after saying yes, and the direct question that gets them talking again.
Sunday, October 18, 2026
The median landing page converts at 6.6 percent, and most SME websites never get close. Here is what the top quartile actually does differently, and why fixing it beats spending more on ads.
Sunday, October 18, 2026
Most growth plans start with last year's number plus a guess. Here is the three-number market-sizing check that separates a real plan from a wish list.
Saturday, October 17, 2026
Nearly 8 in 10 small business owners say long-term planning feels harder than ever. The usual fix, a better template, isn't the one that works — here's the exercise that fixes it before you build the plan.
Saturday, October 17, 2026
NZ retail lifted productivity 9.1% without adding hours, while national output per employee fell. Here's how to grow revenue before you grow headcount.