Monday, November 09, 2026

What does a business coach cost in the US? The published price points, where each comes from, six questions to ask before you sign and a simple payback test.

Saturday morning, and you're on the phone to the client who pays slowest, complains loudest, and changes the brief three times before every job. Meanwhile the client who actually keeps the business afloat hasn't heard from you in six weeks, because they never make a fuss — they just quietly pay on time and reorder. If that sounds familiar, you're not managing a customer base. You're managing whoever shouts.

Every Dollar Of Revenue Is Not Equal

The villain is a quiet one: the belief that all revenue is good revenue, so every customer earns the same attention, the same discount flexibility, the same Saturday phone call. It feels fair. It's also why some owners work flat out on turnover that barely moves the bank balance.

What you'll miss if this doesn't change: another year spent servicing the loudest half of your customer list, while the quiet, profitable half slowly drifts toward someone who does call them back.

Find Your 8 Out Of 123

I worked with a client who had 123 customers on the books. We sat down and actually graded them — not by gut feel, by revenue and margin, properly totted up. Eight customers. Just eight, out of 123. Those eight were worth $266,240 of the $630,220 the business turned over that year — well over 40% of revenue from under 7% of the customer list. Nobody had ever added it up before. The owner had been treating customer 9 and customer 119 as equally important, because on paper they looked the same: both "a customer."

  • List every active customer with their revenue and, if you can get to it, their actual margin — not their size, their value.
  • Find your 5 to 10% — the handful carrying a disproportionate share. There always is one.
  • Flip your calendar — the top group gets the proactive calls; everyone else gets excellent service, not Saturday mornings.

"Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out."

— Curtis Hacon, Give A Sh!t

The Call You're Not Making

Here's the uncomfortable part: the clients draining your weekends are rarely your worst clients by revenue — they're just the ones who ask the most and pay the least in proportion to the noise they make. The fix isn't firing anyone in a dramatic way. It's simply knowing which eight to call first, and treating the discovery as data, not loyalty.

This isn't for you if you'd rather keep every customer exactly equal and keep working every Saturday to prove it. It is for you if you're ready to find out which eight customers are actually running your business.

Key Takeaways

  • Grade your customer list by revenue and margin, not by who calls the most.
  • Expect a small handful — often under 10% of customers — to carry a disproportionate share of profit.
  • Redirect your best attention to that handful, not whoever made the most noise this week.
  • Treat the exercise as a one-off hour that changes how every week after it runs.

If you've never actually graded your customer list, that's the one-hour exercise we'd start with.

Thursday, November 05, 2026

Most owners do not lack ideas. They lack a weekly rhythm that turns a plan into action. A five-question check, who Making It Happen ($297) suits, who should skip it, and the real next step. Checked 5 November 2026.

Thursday, November 05, 2026

Vistage puts you in a group of 12 to 16 owners with a Chair. Simple-Growth is one owner-run coach who finds your constraint first. Here is who each suits, what is public on cost, and six questions to ask. Checked 5 November 2026.

Wednesday, November 04, 2026

Rocket Lab began in New Zealand and is now headquartered in Long Beach, California. Three source-linked lessons in outside thinking for US business owners, plus a five-question blind-spot test.

Wednesday, November 04, 2026

Only 39.7% of small businesses actually grew revenue last year, Federal Reserve data shows. If growth feels like the fix for your cash, team or time problems, the numbers say otherwise.

Wednesday, November 04, 2026

Revenue's up but your own pay still isn't? Mike Michalowicz's Profit First method flips the order so growth finally reaches your pocket.

Wednesday, November 04, 2026

Checking your banking app at 2am over an invoice that's two weeks late? You're not alone — and the fix needs a witness, not just a spreadsheet.

Wednesday, November 04, 2026

Finding out how last month went three weeks too late? One OKR, checked weekly, beats a dashboard nobody opens.

Wednesday, November 04, 2026

Riding a feast-or-famine sales cycle with no idea who to chase? The CLV/CAC method turns a quiet month into a plan, not a panic.

Wednesday, November 04, 2026

Doing every bit of marketing yourself with no plan? Learn Donald Miller's StoryBrand method for making your customer the hero, not your business.

Wednesday, November 04, 2026

The business stops the moment you do? You haven't built a business — you've built a demanding job. Here's Goldratt's method for finding your one real constraint.

Wednesday, November 04, 2026

Gallup found that 40% of US owner-employers hold a business plan, and owners with an informal plan reported more revenue growth than owners with none. Here is what that does and does not prove, and six moves to build your own. Checked 4 November 2026.

Wednesday, November 04, 2026

ActionCOACH offers a coaching network, the ABoS platform and two free weeks. Simple-Growth is one owner-run coach who finds your constraint first. Here is who each suits, what is public on cost, and six questions to ask. Checked 4 November 2026.

Tuesday, November 03, 2026

Cosmetic and skin clinics rarely stall for lack of attention. Here is how NZ owners can find the real constraint, market within the rules and turn first treatments into long-term clients.

Tuesday, November 03, 2026

AI tools are making every small business sound the same. Here is the 3-step Distinctive Brand Assets method for standing out even when a machine wrote the first draft.

Tuesday, November 03, 2026

The Entourage or Simple-Growth: who each suits, what The Entourage publishes on price and proof, and seven questions to ask before you apply. Checked 4 November 2026.