Monday, November 09, 2026
The Icehouse publishes a price, dates and a turnover range for its Owner Operator Programme. Here is what that buys, who it suits, when one-to-one coaching fits better, and how co-funding may apply.
Try this honestly: if you didn't open your laptop tomorrow — no excuses, no "just checking email" — what would actually grind to a halt by lunchtime? For most owners, the answer is uncomfortable. Not because the business is fragile. Because you've quietly made yourself the one piece every process runs through, and you did it one "I'll just do it myself" at a time.
Disclosure: Simple-Growth publishes this guide and sells coaching and online programmes. The statistic is US data. Last updated 11 November 2026.
Small business leaders spend around 30% of their working time on tasks outside their actual role — roughly 77 working days a year — and more than seven in ten manage responsibilities that were never in their job description, every single week (Upwork, US, 2,272 business leaders, fielded November 2025). Nobody plans that. It happens one quick favour, one "it's faster if I just do it," one Saturday at a time, until it's simply how the business runs.
What you'll miss: the week off that never actually happens. The one you've "earned" three summers running, cancelled again because nobody else can make the one call only you can make.
Mike Michalowicz calls this Clockwork — the idea that a business should be designed, deliberately, to run without its owner in the room, the way a well-built clock keeps time without someone winding every gear by hand. Not someday, when you're less busy. Now, while you still have the energy to build it properly.
I'll be honest about my own version of this: I used to say yes to almost everything, because saying no felt like letting someone down. What I had to learn — the hard way, after one too many weekends gone — is that saying yes to someone else's request is very often saying no to your own priorities, without ever admitting that's the trade you just made.
"Kevin had a no-nonsense approach and tackled the issues head on. Accountability was the key."
— Ashley Berrysmith
This isn't for you if being the only one who can do it feels like proof you're needed. It is for you if you're ready to find out your business can run a Tuesday without you in it.
Designing it deliberately so processes do not all run through you, the way Mike Michalowicz describes in Clockwork.
Name the one thing only you can currently do. That is the bottleneck, not the whole list of things you happen to be doing.
One person, not a committee. Let them do it imperfectly for a month before you step back in.
It is US data on small business leaders, so treat it as a prompt to check your own week, not a forecast for your business.
Be the owner whose business runs a Tuesday without you in it.
If you can't name who'd make that one call besides you, that's where Kevin will start with you.
Wednesday, October 07, 2026
January feels like the obvious month to commit to a coach. It is actually the worst one. Here is why the owners who get the most out of coaching start in November instead.
Wednesday, October 07, 2026
Wrong hires are now costing Australian SMEs an estimated 7.3 billion dollars a year. The mistake almost never happens in the interview room. Here is where it actually happens.
Wednesday, October 07, 2026
Somewhere in your pipeline right now is a buyer whose budget has to be spent before their financial year ends. Here is how to find them before a competitor does.
Wednesday, October 07, 2026
Most SME marketing budget goes to whichever channel the owner already knows, never the one that would actually work best. Here is the simple test that finds it.
Wednesday, October 07, 2026
Most strategic plans fail quietly, from an optimism nobody questioned out loud. Here is the 20-minute pre-mortem that finds the weak spot before you commit a dollar to it.
Tuesday, October 06, 2026
What a business coach for an NZ food, beverage or FMCG brand should do: price waterfall, real constraint, velocity story and a 90-day plan.
Tuesday, October 06, 2026
73% of small business owners feel more confident than ever, yet 57% have flat or falling revenue. Here is the real constraint behind the gap, and the 15-minute test that exposes it.
Tuesday, October 06, 2026
Most SME owners know their cost per click. Almost none know their true cost to win a customer, because the real costs live in four different spreadsheets nobody has ever combined.
Tuesday, October 06, 2026
A pleasant weekly chat and a structured coaching session can look identical from the outside. Here's exactly what should be happening in the room if the second one is real.
Tuesday, October 06, 2026
Most SME task lists have no visible connection to the goal on the whiteboard. OKRs fix that gap in three simple steps, without turning your week into a spreadsheet exercise.
Tuesday, October 06, 2026
Giving away a free sample, audit or pilot feels like it removes risk for the prospect. Mostly it just removes their reason to commit. Here's the structure that converts instead.
Monday, October 05, 2026
There is no single best business coach in the USA. Here are five criteria for choosing one, a fair look at the main formats, and why an outside perspective can change what you see in your own business.
Monday, October 05, 2026
Eighty-four percent of small business owners sacrifice health or relationships to their business, new 2026 data shows. Here is the Transferability Number test that shows why, and what to fix first.
Monday, October 05, 2026
You're about to have your busiest quarter of the year. If nobody's planned for it, your bank balance is about to go the wrong way at exactly the moment the business looks like it's winning.
Monday, October 05, 2026
Ask most owners what they do and they'll answer instantly. Ask them why their business exists, beyond making money, and watch the pause. That pause is costing you customers, hires and referrals.