Monday, November 09, 2026
The Icehouse publishes a price, dates and a turnover range for its Owner Operator Programme. Here is what that buys, who it suits, when one-to-one coaching fits better, and how co-funding may apply.
Short answer: Making It Happen is a self-paced online masterclass for a one-time US$297 payment. It is built for owners who already know roughly what to do and keep not doing it. If your real problem is that you do not yet know where the business is heading, start with Know Your Future instead. If you need a quick sales lift, look at Quick Wins.
A disclosure first: Simple-Growth publishes this guide and sells Making It Happen, so read it with that in mind. Everything about the program below comes from its live sales page, opened on 10 November 2026.
The sales page describes self-paced video training, pre-made templates, a key points summary, real-world examples from large and small businesses, and Kevin D'Ambros-Smith's practical tips. A workbook is mentioned in an image caption only. The page lists six modules:
The page does not state a total running time, video count or module length, so we cannot tell you how many hours it takes. Payment is $297 once, and the page offers a 30-day money-back guarantee: if it is not useful, you can ask for a refund.
Planning is rarely the bottleneck. The U.S. Census Bureau's Business Trends and Outlook Survey (data collected 14 December 2025 to 3 May 2026) found that AI use among US businesses stayed between 17% and 20%, and that firms with four or fewer employees were below 20%. Our reading, which is a judgment and not a Census finding: a tool that exists but is not being used is an implementation gap, and that gap is common in small firms where the owner is also the person doing the work.
| Route | Suits you if | Watch out for |
|---|---|---|
| Making It Happen ($297, self-paced) | You know what matters but stall on follow-through and want a system and templates | You must do the work; no one chases you |
| Quick Wins ($97) | You want fast ideas to lift sales | It is about sales ideas, not personal systems |
| Know Your Future ($497) | You are unclear on direction and need a roadmap first | Time spent on vision before action |
| A productivity book or free content | You want a low-cost start | Easy to read and not apply |
| One-on-one coaching | You want someone to hold you to account and to diagnose your constraint | Higher cost; the free 30-minute call shows if it fits |
How much does Making It Happen cost? US$297 as a single payment, with a 30-day money-back guarantee according to the sales page.
How long does it take? The sales page does not say. It is self-paced, so you set the speed.
Is it the same as coaching? No. It is recorded training with templates. Coaching adds a person who diagnoses your constraint and holds you to account.
Can I talk to someone before buying? Yes. Kevin offers a free 30-minute call, and there is no obligation.
Results vary and depend on the work you put in; nothing here is a guarantee.
Next step: See Making It Happen · Take the five-question check first · Book a free 30-minute call · All online programs · Growth tips hub
Sources: U.S. Census Bureau, Large Firms With at Least 20 Employees Biggest AI Users (May 2026) · Making It Happen sales page
Checked 10 November 2026. Last updated 10 November 2026.
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