Friday, October 30, 2026
If a prospect asked what makes you different, could you answer in one sentence? Here's the three-question positioning map that gets you there before your next pitch.
Payday's Friday. Payroll's due. And the invoice you were counting on still hasn't landed, because the customer who promised "end of month" meant their end of month, not yours. You chase it with a polite email, then a less polite one, and you tell yourself next time you'll get better at follow-up.
Here's the uncomfortable answer: better follow-up isn't the fix. The follow-up email is damage control for a decision you made weeks earlier, at the point of sale, when the terms got set — or didn't.
You're not alone in the stress of it. Bluevine's 2026 survey of US small business owners found that 41% name the gap between money coming in and bills going out as their single biggest stressor — ahead of tax, ahead of payroll itself. The chase isn't the real problem. It's the symptom.
Most SME sales processes are built entirely around getting the yes. What happens after the yes — deposit, terms, when the clock starts — gets handled on the fly, or copied from whatever the last client happened to accept. That's the actual villain here: treating "they said yes" as the finish line, when the finish line is "the money's in the account."
I've made this exact mistake, more than once, in businesses I've built myself. Sometimes you win, sometimes you learn — and some of those lessons came from real losses, not hypothetical ones. The ones that stung weren't about a bad product or a bad client. They were about terms I'd never actually pinned down before the work started, because asking felt awkward and the sale felt too good to risk slowing down.
"I have grown my business 5x since working with Kevin. Everything Kevin told me to do was the complete opposite of what I had been doing. Working with Kevin has truly been a complete game changer."
— Richard, Chem Suppliers
Every owner I've worked with already knows they should say the terms out loud. Most still don't, because in the moment it feels like the one thing that could cost them the sale. It won't. A genuine customer respects a business that's clear about getting paid — it tells them you run a real operation, not a favour. The ones who push back hardest on terms are usually the same ones who'll push back hardest on the invoice.
This isn't for you if your sales process is already tight and your real issue is one slow-paying outlier — that's a collections conversation, not a system rebuild. But if this is the third month in a row you've chased a payment you never properly pinned down, the fix starts before the sale, not after it.
You can run a business where payday isn't a gamble on someone else's promise. It takes one slightly awkward sentence, said early and said every time — and that's a habit you can build starting with your very next sale.
If you're tired of chasing money you already earned, that's the first thing we fix together.
Tuesday, October 06, 2026
What a business coach for an NZ food, beverage or FMCG brand should do: price waterfall, real constraint, velocity story and a 90-day plan.
Tuesday, October 06, 2026
73% of small business owners feel more confident than ever, yet 57% have flat or falling revenue. Here is the real constraint behind the gap, and the 15-minute test that exposes it.
Tuesday, October 06, 2026
Most SME owners know their cost per click. Almost none know their true cost to win a customer, because the real costs live in four different spreadsheets nobody has ever combined.
Tuesday, October 06, 2026
A pleasant weekly chat and a structured coaching session can look identical from the outside. Here's exactly what should be happening in the room if the second one is real.
Tuesday, October 06, 2026
Most SME task lists have no visible connection to the goal on the whiteboard. OKRs fix that gap in three simple steps, without turning your week into a spreadsheet exercise.
Tuesday, October 06, 2026
Giving away a free sample, audit or pilot feels like it removes risk for the prospect. Mostly it just removes their reason to commit. Here's the structure that converts instead.
Monday, October 05, 2026
There is no single best business coach in the USA. Here are five criteria for choosing one, a fair look at the main formats, and why an outside perspective can change what you see in your own business.
Monday, October 05, 2026
Eighty-four percent of small business owners sacrifice health or relationships to their business, new 2026 data shows. Here is the Transferability Number test that shows why, and what to fix first.
Monday, October 05, 2026
You're about to have your busiest quarter of the year. If nobody's planned for it, your bank balance is about to go the wrong way at exactly the moment the business looks like it's winning.
Monday, October 05, 2026
Ask most owners what they do and they'll answer instantly. Ask them why their business exists, beyond making money, and watch the pause. That pause is costing you customers, hires and referrals.
Monday, October 05, 2026
Ask your team to name the business's single most important goal this quarter. Five different answers from five people means you have one problem, not twelve: nobody knows what the goal actually is.
Monday, October 05, 2026
You trained your team to build rapport and never push, and your best customer last quarter still went with the competitor who pushed them to rethink the brief. Here's why relationship-selling is the weakest profile in B2B sales.
Monday, October 05, 2026
You've boosted the posts, hired the agency, rewritten the website twice, and the phone still isn't ringing. Before you spend another dollar, ask whether a stranger could explain what makes you different in one sentence.
Monday, October 05, 2026
Your competitor just launched the move you'd been 'finalising' for six months. Here's the fifty-year-old decision framework that fixes the real problem: not your strategy, your decision speed.
Sunday, October 04, 2026
EOS, Scaling Up, Vistage, ActionCOACH or Simple-Growth? A fair comparison with best-for and not-ideal-if for each option, a fit matrix and a nine-question quiz.