Monday, November 02, 2026
Strategic Coach, Tony Robbins Business Mastery or one-on-one coaching? A fair, source-linked guide for US owners, with a five-question test to match the format to your stage.
It’s 9pm, the kids are in bed, and you’re doing the invoicing because nobody else can be trusted with it, right after you did the books and right before you remember the tax return is due. You tell yourself this is temporary, that it’ll ease up once the business is bigger. It won’t — not unless something about how you spend your time actually changes.
You’re not lazy and you’re not disorganised. US research from Xero’s 2026 Emotional Tax Return study puts the average small business owner at roughly 22 hours a month on financial admin alone, with 56% blindsided by a tax surprise during the year. That’s nearly three working days a month spent on tasks that don’t grow the business — they just keep it from falling over.
I’m not here to tell you to work harder. I’m here to show you the one question that frees up most of those 22 hours.
The advice most owners get is some version of “get up earlier” or “block your calendar.” That treats the symptom. The real problem is that you’re trying to be excellent at everything — sales, delivery, the books, the tax, the hiring — when excellence at everything is simply not available to one person. The villain isn’t your work ethic. It’s the belief that doing it all yourself is the responsible option.
Gary Keller and Jay Papasan built a whole book, and a whole way of working, around one question: what’s the one thing you can do such that, by doing it, everything else becomes easier or unnecessary? Applied to an overloaded owner, it’s brutally simple — the books and the tax aren’t your one thing, no matter how long you’ve been doing them. Handing them to a bookkeeper or an accountant isn’t weakness. It’s the single highest-leverage move most owners in your position haven’t made yet.
I used to be a recovering perfectionist myself — redrafting emails and decks endlessly before anything went out the door. What changed it wasn’t more discipline. It was accepting that something published at 70 to 80% beats something perfect that never leaves your drafts folder, because it can’t work for you until it’s actually out in the world. The same logic applies to admin: a bookkeeper who gets your numbers 90% right, fast, beats you doing them 100% right, late, at 9pm, after everyone else is asleep.
"Specific to my business requirements and takes a systematic approach. Practical, specific, and pertinent to my business."
— Simon Keepa, Icehouse Coaching Programme
You already know you should hand this off. The reason you haven’t is trust — it’s your money, your risk, and letting go feels like losing control of the one part of the business you can actually see clearly. That’s a real fear, not a silly one, and it’s exactly where a second pair of eyes helps: building the handover properly, with the right checks in place, so letting go doesn’t mean losing visibility.
This isn’t for you if control matters more to you than your evenings. The ONE Thing only works if you’re willing to be genuinely average at the tasks that aren’t yours to be excellent at.
If you’re still doing the books, the invoicing and the tax at 9pm, that’s the first thing Simple-Growth helps you hand off properly.