Saturday, October 31, 2026
Most SME owners have a 12-month plan for the business but no vision for their own life. Here is a simple 3-step fix, plus the research behind it.
Ask most SME owners how they plan to grow next year and you'll get some version of the same answer: more leads, more ads, more new customers. Ask them what a single customer is actually worth to the business over the life of the relationship, and most can't answer at all. That gap — chasing acquisition while ignoring lifetime value — is one of the quietest ways fast-growing SMEs leave real money on the table.
New customers are exciting, visible, and easy to celebrate — a new logo, a new sale, a new name in the CRM. That excitement quietly convinces owners that growth only comes from the front door, so acquisition eats the whole marketing and sales budget while the value already sitting inside the existing customer base goes unmeasured and unmanaged. Here's the problem with that instinct: acquiring a new customer typically costs several times more than retaining or growing an existing one, and a business that doesn't know its customer lifetime value (CLV) has no way of knowing whether its acquisition spend is actually profitable in the first place — it's just spending and hoping the math works out somewhere downstream.
You don't need a data science team to start using this number. Three steps get you there:
1. Calculate a real baseline — average order value x purchase frequency x average lifespan.
2. Segment your top decile — study what your highest-CLV customers have in common.
3. Set a CLV target, not just a revenue target.
Businesses that track this number stop asking "how do we get more customers" as their only growth question, and start asking "how do we get more value from the customers who already trust us" — a question that's usually cheaper to answer and faster to act on.
“Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out.”
— Curtis Hacon, Give A Sh!t
CLV is harder to put on a dashboard than "new customers this month," and it doesn't produce the same instant dopamine hit as watching a sales counter tick up. It also forces an uncomfortable conversation: if your CLV is low, the problem usually isn't marketing at all — it's the product experience, the follow-up, or the service that determines whether someone comes back a second and third time. That's a harder truth to face than "we just need more leads," which is exactly why most owners never calculate the number in the first place. An outside operator who's built and sold businesses will usually ask for this figure in the first conversation, because it tells you more about the real health of a business than the revenue line does.
If your growth plan only has one lever — more new customers — that's the blind spot Kevin helps SME owners see and fix.
...and you become the owner who knows what every customer is worth to your business.
Thursday, October 08, 2026
A global survey of over 10,000 workers found trusted employees nearly twice as productive as distrusted ones. If your calendar fixes keep failing, the real constraint may be trust, not time.
Thursday, October 08, 2026
Most sales conversations present cheapest to most expensive. New research found flipping that order lifted revenue by 10.8 percent, with no price changes at all. Here is how to use it.
Thursday, October 08, 2026
Most SME marketing budgets are weighted toward customers who already buy. The research says that is the smaller lever. Here is where brand growth actually comes from, and how to redirect your spend toward it.
Thursday, October 08, 2026
Most SME strategy problems are not thinking problems, they are seeing problems. Here is the one-page model that catches the two mistakes that quietly kill most growing businesses before they show up in the bank account.
Wednesday, October 07, 2026
Four pillars, one real constraint and a 90-day plan. Here is how the Simple-Growth System works, plus a 45-minute test you can run this week.
Wednesday, October 07, 2026
When you are surrounded by your industry, it is hard to see the wood for the trees. Here is why an outside perspective finds growth moves insiders miss, and how US owners can use it.
Wednesday, October 07, 2026
Small businesses grow at half the rate of big ones, and it is not about budget. Techaisle's 2026 global survey reveals why depth of relationships beats contact count, and how to build your own Dream 10 this week.
Wednesday, October 07, 2026
Rising revenue feels like proof the business is winning. If your margin is quietly shrinking at the same time, you are growing broke. Here is the three-line check that catches it.
Wednesday, October 07, 2026
January feels like the obvious month to commit to a coach. It is actually the worst one. Here is why the owners who get the most out of coaching start in November instead.
Wednesday, October 07, 2026
Wrong hires are now costing Australian SMEs an estimated 7.3 billion dollars a year. The mistake almost never happens in the interview room. Here is where it actually happens.
Wednesday, October 07, 2026
Somewhere in your pipeline right now is a buyer whose budget has to be spent before their financial year ends. Here is how to find them before a competitor does.
Wednesday, October 07, 2026
Most SME marketing budget goes to whichever channel the owner already knows, never the one that would actually work best. Here is the simple test that finds it.
Wednesday, October 07, 2026
Most strategic plans fail quietly, from an optimism nobody questioned out loud. Here is the 20-minute pre-mortem that finds the weak spot before you commit a dollar to it.
Tuesday, October 06, 2026
What a business coach for an NZ food, beverage or FMCG brand should do: price waterfall, real constraint, velocity story and a 90-day plan.
Tuesday, October 06, 2026
73% of small business owners feel more confident than ever, yet 57% have flat or falling revenue. Here is the real constraint behind the gap, and the 15-minute test that exposes it.