Saturday, November 14, 2026

Some NZ coaching and mentoring offers run 12 months, some let you choose 3, 6 or 12, and some are a half-day. Here is what is published, who each length suits, and five questions to ask before you commit.

Last updated 15 November 2026. Published by Simple-Growth (Motherbase Limited). Market: United States.

This is a story about an owner who wants every real opportunity followed through to a yes — but who finds out a deal went cold three weeks after it actually went cold, because nobody was asking the questions that would have surfaced it in real time. You pitched. They sounded keen. You moved on to the next thing, like you always do, and assumed silence meant "still thinking it over." It didn't. It meant gone, and you were the last to know.

The Enemy Is Finding Out Too Late Which Leads Were Real

A 2026 survey of 404 US sales and marketing managers, run by Centiment for Zapier, found 92% say qualified leads are regularly dropped every month (Zapier, US, 2026). That's not mostly a follow-up problem. It's a qualification problem — leads get pitched the same generic pitch regardless of what's actually going on for that buyer, so the real signal of whether they're genuinely close gets buried under enthusiasm that was never tested.

Ask Before You Pitch, Every Time

Neil Rackham's SPIN Selling, built on research into what actually separates sales conversations that close from ones that stall, gives a simple sequence of questions that surfaces the truth before you've spent your best pitch on someone who was never going to move.

  • Situation questions — understand where they actually are today, not where your pitch assumes they are.
  • Problem questions — find the specific pain, not the polite version of it they led with.
  • Implication questions — ask what happens if this problem stays unsolved for another six months. This is where real urgency shows up, or doesn't.
  • Need-payoff questions — let them say out loud what solving it would actually be worth to them, in their own words, not yours.

Kevin's seen the payoff of asking two sharp questions instead of chasing a dozen vague ones. Working with a group of six physio clinics, the fix wasn't a bigger reporting pack — it was a single Monday morning email tracking exactly two numbers: capacity against an 85% target, and income against forecast. Everything else was noise. The clinics that knew, every single Monday, whether those two numbers were on track made faster, calmer decisions than the ones still trying to read a dashboard of twenty metrics to find the one that mattered. Sales conversations work the same way — two sharp questions beat twenty generic ones, every time.

"Dynamic, empowering, and absolutely transformative! Kevin leaves every audience armed for victory."

Darilyn Kane
Coaching and Advisory Lead, The Icehouse

Why Owners Keep Pitching Instead Of Asking

Asking a hard implication question feels slower than launching straight into the pitch you've already rehearsed, even though it's the fastest way to find out whether the pitch is even worth giving. This isn't for you if you're already qualifying every lead with real questions before you pitch — some owners genuinely do this instinctively, and their pipeline reflects it. It's for the owner whose "pipeline" is really just a list of people who once sounded interested, with nobody quite sure which ones are actually still live.

You can't close a deal that was never real. You can find that out in week one instead of week eight — and spend the time you save on the ones that were.

Key Takeaways

  • Know that 92% of surveyed US sales and marketing managers say qualified leads are regularly dropped every month (Zapier, 2026).
  • Ask situation, problem, implication and need-payoff questions, per Neil Rackham's SPIN Selling, before you pitch anything.
  • Track two sharp numbers per deal, not a dozen vague ones — simplicity surfaces the truth faster than a crowded dashboard.
  • Qualify early so a cold lead reveals itself in week one, not after eight weeks of follow-up emails into silence.

Frequently Asked Questions

What is SPIN Selling?

A questioning sequence from Neil Rackham — Situation, Problem, Implication, Need-payoff — designed to surface a buyer's real urgency and the true value of solving their problem, before a seller commits to a full pitch.

How do I know if a lead is actually qualified?

If you can't answer what happens to them if the problem stays unsolved for six months, and what solving it is actually worth to them in their own words, you haven't qualified the lead yet — you've only pitched to it.

Doesn't asking hard questions risk losing the lead?

It risks losing leads that were never going to convert, which is the point. It rarely loses a genuinely interested buyer — a well-asked implication question usually increases urgency rather than creating it.

If you don't know which deals in your pipeline are actually still live, that's the first thing to find out.

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