Tuesday, November 10, 2026
The government will co-fund up to 50% of an AI roadmap and its rollout, to $15,000, for NZ businesses with under 50 staff. Here is what it covers, what it does not, and the order to do things in.
You've known for months that your prices need to go up. Costs have crept, your margin's thinner than it was, and you've done the maths more than once. And you still haven't sent the email. You want to charge what the work is actually worth. What's stopping you isn't the maths — it's the fear that the moment you do, every one of your customers quietly walks to someone cheaper.
In the US Census Bureau's Business Trends and Outlook Survey, employers with one to four staff expect the prices they pay to rise 54.7% of the time over the next six months — but only 33.4% expect to raise what they charge. That gap doesn't close itself. It closes when you stop treating price as the thing customers judge, and start treating value as the thing you've never actually spelled out.
Alex Hormozi's Grand Slam Offer framework boils value down to one equation: value rises with the dream outcome and the likelihood you'll deliver it, and falls with the time and effort it costs the customer. Raise the top, shrink the bottom, and the price barely matters.
Early in his agency career, Kevin worked on a well-known food brand that plenty of people assumed was a commodity nobody would ever pay a premium for. The campaigns that actually worked weren't built on a cheaper jar. They were built on genuine insight into why people loved or loathed it so strongly — insight deep enough to justify standing out instead of blending in on price. The lesson transfers directly: the businesses that get away with charging properly are the ones who understood their customer's real want before they ever talked about the number.
Try this before you touch a single price list: call three of your best customers and ask them, in their own words, what changed for them after they bought from you — not what they bought, what actually got better. Write their answers down verbatim. That's your dream outcome, proven, in language you didn't invent. Most owners discover their own pitch has been undervaluing the result for years, talking about the service instead of the outcome it buys. Raise the price on the strength of that answer, not a guess about what the market will bear, and the conversation about money gets a lot shorter — because you're no longer the one who has to make the case for it.
“Kevin doesn't just present — he electrifies the room and drives massive, real-world value! He drops game-changing insights and actionable shortcuts that show businesses exactly how to turn everyday customers into raving, loyal fans — and acquire new ones faster than ever thought possible.”
— Gareth Bayliss, Sales Manager, The Icehouse
The fear isn't irrational — some customers genuinely will leave over a few dollars. But those are rarely the customers carrying your margin, and losing the wrong ones at a higher price can leave you better off than keeping everyone at today's price. This isn't for you if your whole offer really is the cheapest option in the market — that's a real strategy, just a different one. For everyone else, the number you're scared of is smaller than the cost of staying where you are.
If you've been sitting on a price rise for months, that's a five-minute conversation, not a five-month decision.
Wednesday, October 28, 2026
Which jobs should a US small business hand to AI first? Published US data, a five-check test and a 30-day plan to pick one job, track one number and keep the decisions that matter.
Wednesday, October 28, 2026
Most small business owners already believe AI works, but barely one in ten has invested in using it properly. Here is the simple ladder for turning casual AI use into real, compounding productivity gains.
Tuesday, October 27, 2026
Vet and allied health practices rarely have a clinical problem. Here is how to find the real constraint, keep patients returning and build a 90-day growth plan.
Tuesday, October 27, 2026
Most SME owners are fixing the wrong problem. Here's the 3-step method that finds the one constraint actually holding your growth back, before you spend another dollar.
Tuesday, October 27, 2026
A third of US small business owners say they don't know whether they have the tools — AI included — to grow next year. That's not a confidence problem, it's a visibility one, and it's fixable in an afternoon.
Tuesday, October 27, 2026
Confidence up a quarter, down the next, tariffs easing then tightening — waiting for certainty is its own decision, and usually the wrong one. Here's a simple way to keep deciding well when the ground keeps moving.
Tuesday, October 27, 2026
There's one role almost every SME owner has avoided filling for a year or more — while quietly doing it themselves instead. Here's the Who Not How framework, and the three-step test that makes the hire obvious.
Tuesday, October 27, 2026
They nodded, asked great questions, said it's exactly what they need — then disappeared. Here's why warmth isn't a buying signal, and the three-message sequence that gets stalled deals talking again.
Tuesday, October 27, 2026
Most SME marketing describes the product and targets a demographic — and both miss why people actually buy. Here's the Jobs To Be Done framework, and how to find the job your business is really being hired to do.
Tuesday, October 27, 2026
Nearly half of businesses miss the target they set for themselves — and it's rarely because the team didn't try hard enough. Here's the three-number check that builds a 2027 target you can actually hit.
Monday, October 26, 2026
ActionCOACH, an EOS Implementer or an independent coach? A fair, source-linked guide for US owners, with a six-question test to match the help to your biggest constraint.
Monday, October 26, 2026
Gallup's 2026 global workplace data shows manager engagement is collapsing faster than everyone else's. Here's the research-backed 3-step fix for SME owners wearing the manager hat too.
Monday, October 26, 2026
Only about a third of seasonal businesses hold enough cash to cover their leanest months before the slow season hits. Here's the ten-minute reserve check before this year's peak trade.
Monday, October 26, 2026
A well-known coaching ROI study found a $7.90 return per $1 spent. Here's an honest look at where that number comes from, and what actually transfers to an SME owner.
Monday, October 26, 2026
Only around 20% of companies complete 80% of their strategic goals, and fewer than half of employees know what's expected of them. Here's how OKRs fix that at SME scale.