Monday, November 02, 2026
One third-party guide puts an EOS Implementer at $20,000 to $45,000 a year for two years. Here is what that buys, who it suits, and six questions to ask before you sign.
It's 9pm. The laptop's still open. You told your partner you'd be five more minutes, forty minutes ago. You're not behind because you're bad at this — you're behind because every decision in this business currently gets made by exactly one person, and that person hasn't had anyone to talk it through with in weeks. That's not a character flaw. It's a structural problem, and it has a structural fix.
47% of NZ owners reported losing time with friends and family in the past 12 months (Xero Money Matters, NZ, 2023), and separately, 43% of US owners admitted to hiding how bad business stress really was from a partner or family member (Xero Emotional Tax Return 2026, US, as reported by CPA Practice Advisor). Put those two together and you get a very ordinary, very hidden pattern: owners quietly carrying a weight they've decided not to show anyone, including the people closest to them.
Not motivation. Three specific, practical things:
"Talking with Kevin the first time was so valuable and we were learning so much. Within an hour Kevin had us thinking about our business and our goals in a totally different way. In fact we were supposed to be catching a flight but we decided it was more important that we continued the meeting with Kevin."
— Angus & Cameron, Flatpack Co
Kevin has founded or co-founded nine companies. He still hired an Icehouse coach to accelerate his own growth, because knowing how to build a business and having someone to pressure-test your thinking are two different things. "I've been the client too" isn't a sales line — it's the reason he built Simple-Growth the way he did: as the guide who has sat in the client's chair, not just studied it from a stage.
This isn't for the owner who wants cheerleading. It's for the owner who wants someone to actually push back, because that's the version of support that changes something.
This won't make the business easier overnight. It could mean you stop carrying all of it alone — and for most owners, that's the moment it starts feeling possible again.
Kevin works personally with a select group of SME owners to build the clarity and accountability that make carrying this alone unnecessary.