Thursday, October 29, 2026

A lot of owners try the wrong format, see no shift, and decide coaching doesn't work for them. Here's what a peer room is actually good for, what 1:1 coaching is actually good for, and a 3-check way to pick.

Walk into most SME sales reviews in the final week of any month and you'll hear the same phrase: "I can get this one over the line if I knock ten percent off." It sounds like good instinct — closing the deal, hitting the number. It's usually the single most expensive habit a sales team has.

A study by InsideSales Labs, examining 9.8 million sales opportunities across 151 companies over nine quarters, found reps close 2.9 times more deals in the final days of a quarter — and lose 11.4 times more margin doing it, with win rates falling by more than 12 percentage points against the rest of the month. The researchers put the average cost to a single company at roughly $98 million a year in lost revenue. Separately, a Bessemer Venture Partners survey found 73% of SaaS executives admit to offering steeper discounts specifically toward the end of a reporting period to hit their numbers (that figure comes with no published sample size, so treat it as directional). Scale the dollar figure down to SME size and the behaviour is identical.

I've built and reviewed commission plans across nine businesses of my own and in coaching 200+ businesses one-on-one across 30+ industries. The pattern is always the same: show me a team that discounts heavily at month-end, and I'll show you a commission plan that pays the same bonus whether the deal closed at full price or twenty percent off.

The Enemy Isn't the Rep. It's the Plan You Wrote.

Most owners assume a team that discounts too much has a training problem or a confidence problem. Usually it has neither. It has a plan that pays purely on revenue booked, with no reference at all to the margin that revenue actually carries. A rep paid the same commission on a full-price deal and a heavily discounted one is behaving entirely rationally when they discount to close faster — the plan is simply telling them, in the clearest language a business ever speaks, that margin doesn't matter.

Three Changes That Fix the Incentive, Not Just the Behaviour

  • Pay on gross margin, not gross revenue. Even a simple tiered structure — full commission at list price, a reduced rate below an agreed discount floor — changes the maths on every deal a rep is about to close.
  • Set a discount floor that needs a second signature. Not a ban on discounting — a speed bump that forces a conscious decision instead of a reflex.
  • Put margin on the same weekly scoreboard as deals closed. What gets measured in public gets managed. If margin stays invisible, it stays optional.

"Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out."

— Curtis Hacon, Give A Sh!t

Why Owners Who Know This Still Haven't Fixed It

Rewriting a commission plan feels like picking a fight with the exact people responsible for this month's revenue, at the exact moment you can least afford a dip in morale. So the plan survives another quarter, and another. An outside adviser can design and defend the change without it reading as a personal attack on the team that built your current number — usually the difference between a plan that actually gets fixed and one that gets talked about for another year.

Key Takeaways

  • Treat month-end discounting as a design problem in your commission plan, not a discipline problem in your team.
  • Note that one major study found reps close 2.9x more deals and lose 11.4x more margin in the final days of a period.
  • Pay commission on margin, with a real discount floor that needs a second signature.
  • Make margin visible on the same scoreboard the team sees every week.

If your best reps are also your biggest discounters, that's not a coincidence — and it's the first thing we fix.

Wednesday, October 07, 2026

When you are surrounded by your industry, it is hard to see the wood for the trees. Here is why an outside perspective finds growth moves insiders miss, and how US owners can use it.

Wednesday, October 07, 2026

Small businesses grow at half the rate of big ones, and it is not about budget. Techaisle's 2026 global survey reveals why depth of relationships beats contact count, and how to build your own Dream 10 this week.

Wednesday, October 07, 2026

Rising revenue feels like proof the business is winning. If your margin is quietly shrinking at the same time, you are growing broke. Here is the three-line check that catches it.

Wednesday, October 07, 2026

January feels like the obvious month to commit to a coach. It is actually the worst one. Here is why the owners who get the most out of coaching start in November instead.

Wednesday, October 07, 2026

Wrong hires are now costing Australian SMEs an estimated 7.3 billion dollars a year. The mistake almost never happens in the interview room. Here is where it actually happens.

Wednesday, October 07, 2026

Somewhere in your pipeline right now is a buyer whose budget has to be spent before their financial year ends. Here is how to find them before a competitor does.

Wednesday, October 07, 2026

Most SME marketing budget goes to whichever channel the owner already knows, never the one that would actually work best. Here is the simple test that finds it.

Wednesday, October 07, 2026

Most strategic plans fail quietly, from an optimism nobody questioned out loud. Here is the 20-minute pre-mortem that finds the weak spot before you commit a dollar to it.

Tuesday, October 06, 2026

What a business coach for an NZ food, beverage or FMCG brand should do: price waterfall, real constraint, velocity story and a 90-day plan.

Tuesday, October 06, 2026

73% of small business owners feel more confident than ever, yet 57% have flat or falling revenue. Here is the real constraint behind the gap, and the 15-minute test that exposes it.

Tuesday, October 06, 2026

Most SME owners know their cost per click. Almost none know their true cost to win a customer, because the real costs live in four different spreadsheets nobody has ever combined.

Tuesday, October 06, 2026

A pleasant weekly chat and a structured coaching session can look identical from the outside. Here's exactly what should be happening in the room if the second one is real.

Tuesday, October 06, 2026

Most SME task lists have no visible connection to the goal on the whiteboard. OKRs fix that gap in three simple steps, without turning your week into a spreadsheet exercise.

Tuesday, October 06, 2026

Giving away a free sample, audit or pilot feels like it removes risk for the prospect. Mostly it just removes their reason to commit. Here's the structure that converts instead.

Monday, October 05, 2026

There is no single best business coach in the USA. Here are five criteria for choosing one, a fair look at the main formats, and why an outside perspective can change what you see in your own business.