Friday, October 30, 2026
One client had 123 customers. Eight of them delivered 42% of total revenue. Here's the A-B-C-D grading system that tells you which customers actually matter.
Walk into most SME sales reviews in the final week of any month and you'll hear the same phrase: "I can get this one over the line if I knock ten percent off." It sounds like good instinct — closing the deal, hitting the number. It's usually the single most expensive habit a sales team has.
A study by InsideSales Labs, examining 9.8 million sales opportunities across 151 companies over nine quarters, found reps close 2.9 times more deals in the final days of a quarter — and lose 11.4 times more margin doing it, with win rates falling by more than 12 percentage points against the rest of the month. The researchers put the average cost to a single company at roughly $98 million a year in lost revenue. Separately, a Bessemer Venture Partners survey found 73% of SaaS executives admit to offering steeper discounts specifically toward the end of a reporting period to hit their numbers (that figure comes with no published sample size, so treat it as directional). Scale the dollar figure down to SME size and the behaviour is identical.
I've built and reviewed commission plans across nine businesses of my own and in coaching 200+ businesses one-on-one across 30+ industries. The pattern is always the same: show me a team that discounts heavily at month-end, and I'll show you a commission plan that pays the same bonus whether the deal closed at full price or twenty percent off.
Most owners assume a team that discounts too much has a training problem or a confidence problem. Usually it has neither. It has a plan that pays purely on revenue booked, with no reference at all to the margin that revenue actually carries. A rep paid the same commission on a full-price deal and a heavily discounted one is behaving entirely rationally when they discount to close faster — the plan is simply telling them, in the clearest language a business ever speaks, that margin doesn't matter.
"Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out."
— Curtis Hacon, Give A Sh!t
Rewriting a commission plan feels like picking a fight with the exact people responsible for this month's revenue, at the exact moment you can least afford a dip in morale. So the plan survives another quarter, and another. An outside adviser can design and defend the change without it reading as a personal attack on the team that built your current number — usually the difference between a plan that actually gets fixed and one that gets talked about for another year.
If your best reps are also your biggest discounters, that's not a coincidence — and it's the first thing we fix.
Saturday, October 24, 2026
SMB customer acquisition cost rose 18.4 percent year on year in 2025. Here's Alex Hormozi's Value Equation, and why improving your offer beats outspending a rising ad market.
Saturday, October 24, 2026
A 2026 Bluehost study found 87 percent of small business owners now use AI daily, yet only 6 percent trust it with their brand voice. Here's exactly where a business coach still earns their fee.
Saturday, October 24, 2026
Gallup found 55 percent of US business owners have no real plan for their business beyond themselves. Here's the two-week test that reveals how dependent your business really is on you.
Saturday, October 24, 2026
LinkedIn's 2026 research found 40 percent of B2B deals end in "no decision," not a loss to a rival. Here's how to build urgency into your sales process so your pipeline stops dying in silence.
Saturday, October 24, 2026
Organic reach on Instagram fell roughly 14 percent year on year in 2026, and every platform is heading the same way. Here's the channel SME owners already own that no algorithm can throttle.
Saturday, October 24, 2026
Up to 90 percent of strategies never get executed, and it's almost never the document's fault. Here's the team dysfunction actually behind it, and how to fix it before you rewrite the plan again.
Friday, October 23, 2026
Two-thirds of small business owners are raising prices in 2026. If you're in the third who won't, the real problem is probably your offer, not your price point.
Friday, October 23, 2026
Revenue was fine. Profitability growth wasn't, for the first time in a year and a half. Here's the one number to track through your own busy season so the same thing doesn't happen to you.
Friday, October 23, 2026
Just 25% of business owners have natural delegator talent. Here's the Clockwork test a good coach runs before any strategy conversation happens.
Friday, October 23, 2026
31.7% of small business owners have never taken a full week off. Here's the handover document that actually fixes it, and how AI turns a week of writing into an afternoon.
Friday, October 23, 2026
Four in ten small business owners say they discount often, and a third still report sales down anyway. Here's the SPIN Selling framework that gets you to full price without the price cut.
Thursday, October 22, 2026
When offers look alike, price is all that is left to compare. What New Zealand telecoms teach SME owners about escaping the price war.
Thursday, October 22, 2026
Get more from the link that limits your growth before you spend a dollar on it. A 14-day, no-new-spend plan for SME owners.
Thursday, October 22, 2026
Score eight links in your business from 1 to 5 and the weakest, earliest link is usually your constraint. A 20-minute self-check for SME owners.
Thursday, October 22, 2026
Referrals just became small business owners' #1 source of new customers — up from 65% to 83% in a single year. Here's the Dream 100 system that turns word of mouth into a repeatable growth engine.