Wednesday, November 11, 2026
Most plans stall because nobody's job is to chase them. Pillar 4 of the Simple-Growth System gives AI four implementation jobs so your 90-day plan gets done, with a five-day setup.
Last updated 12 November 2026. Published by Simple-Growth (Motherbase Limited). Market: New Zealand and the United States.
Someone drops the ball on the same handover, again. You fix it, you move on, and three months later it happens again with a different customer. You want a team that gets better every time something goes wrong, so the same mistake never costs you twice. What you've actually built is a team that solves problems in the moment and then forgets them completely, because nothing you do captures the lesson anywhere it can actually be reused.
You won't. Neither will they. A fix that lives only in someone's head, or buried in a message thread from February, isn't a system — it's a coin flip on whether the right person remembers at the right moment. Properly systemised businesses don't rely on memory. They build the lesson into how the next piece of work actually gets done, so it survives staff turnover, busy weeks, and everyone's naturally bad memory for process.
Talent researchers Morgan McCall, Robert Eichinger and Michael Lombardo found that the vast majority of how people genuinely get better at their job comes from doing the work itself, a meaningful chunk from watching and being challenged by others, and only a small slice from formal training — roughly 70% on-the-job, 20% from others, 10% formal.
Kevin built his own business, Sign60 (a signpost up in sixty seconds), around exactly this principle. Every client runs through a documented 100 Day Action Plan, tracked step by step in project software, not because paperwork is satisfying but because a plan that only lives in someone's head dies the moment that person's on leave, distracted, or gone. The lesson from client one gets built into the template for client two. Nobody has to remember it. The system remembers it for them.
Try this on the next problem your team fixes this week: before everyone moves on, ask one question — “where does this lesson live now, so the next person doesn't have to relearn it?” If the honest answer is “in my head,” you haven't actually fixed it yet. Build it into the checklist, the template or the induction, and the fix finally survives longer than your memory of it.
“Specific to my business requirements and takes a systematic approach. Practical, specific, and pertinent to my business.”
Simon Keepa
Icehouse Coaching Programme
Capturing a lesson properly takes five extra minutes you don't feel like you have in the moment. This isn't for you if your business is small and simple enough that everything genuinely stays in one person's head without cost — some businesses are. For everyone else, growth is exactly what breaks that model, usually around the same time you've hired someone who wasn't there for the first three times the problem happened.
A framework from researchers McCall, Eichinger and Lombardo showing most real learning (roughly 70%) comes from doing the job itself, 20% from others, and 10% from formal training.
Usually because the lesson from the last time lived only in someone's memory, not in the actual workflow.
Build the fix into a checklist, template or induction step so the next person can't skip it.
No — most of the fix is built into daily work, not formal training.
This is a method article and does not rely on a market statistic. Published by Simple-Growth (Motherbase Limited). Last updated 12 November 2026.
If the same problem has cost you twice this year, that's the system we build before it costs you a third time.
Monday, November 02, 2026
You post, you boost, you hope. Here's the one-page system that tells you, every Monday, exactly which part of your marketing is earning its place.
Monday, November 02, 2026
Your sales report looks great. Your bank balance doesn't agree. Here's the strategic fix most growing SME owners miss, and how to find the handful of customers who actually pay you.
Monday, November 02, 2026
EOS gives a leadership team a shared system. Coaching finds the one constraint to fix first. Here is who each suits, what is public on cost, and six questions to ask. Checked 2 November 2026.
Monday, November 02, 2026
One third-party guide puts an EOS Implementer at $20,000 to $45,000 a year for two years. Here is what that buys, who it suits, and six questions to ask before you sign.
Monday, November 02, 2026
The Census Bureau says 17% to 20% of US businesses use AI. The Chamber says 58% of small businesses do. Here is why they differ and where an owner should point AI first.
Sunday, November 01, 2026
An executive coach develops you as a leader. A business coach works on the business. A fair, source-linked guide for US owners, with best-for and not-ideal-if for every option.
Sunday, November 01, 2026
Not every stuck business has a mindset problem, and not every one has a strategy problem. Here is how NZ owners can tell which kind of coach they need now, and why the best ones do both.
Sunday, November 01, 2026
A franchise network or an independent coach? Here is who each suits, what is publicly known about cost and guarantees, and the questions to ask before you sign. Checked 1 November 2026.
Sunday, November 01, 2026
New 2026 research shows SME owners earning most of their revenue from repeat customers are nearly four times more likely to be profitable than those chasing new customers alone. Here is the simple shift that changes the number that matters.
Sunday, November 01, 2026
Management Capability Development funding can cover up to half of one-to-one business training for eligible NZ businesses. Here is who qualifies, what it covers, what it does not, and the order to do things in.
Sunday, November 01, 2026
Revenue can climb for years while the business quietly becomes more dependent on you, not less. Here's the growth driver most SME owners never put on their own dashboard.
Sunday, November 01, 2026
You cancelled the weekend away again. If you can't step away long enough to ask whether a coach is worth it, that's not a reason to skip the question — it's the reason to ask it.
Sunday, November 01, 2026
94% of NZ owners say they're not reaching their business goals. Not from lack of effort — from nowhere to see progress. Here's the visible scoreboard that fixes it.
Sunday, November 01, 2026
If every deal needs your personal persuasion to close, you don't have a sales process — you have a treadmill. Here's how to fix the offer so it does some of the selling for you.
Sunday, November 01, 2026
A positioning statement sits in a folder. Distinctiveness lives in the details customers actually notice. Here's the gap between knowing your difference and being remembered for it.