Get Instant AccessLock In Your Business Goals
Learn the gold standard for setting smart, ambitious and achievable business goals — then turn them into a winning strategic plan that maps your path to success.
- Set clear, SMART goals your whole business can rally behind
- Break every goal into the steps, actions and timelines that get it done
- Walk away with a finished, winning strategic plan you can act on today
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Goals on a whiteboard aren’t a plan
Most owners set goals once a year, then watch them quietly slip — not because the goals were wrong, but because nothing connected the goal to the day-to-day. Without SMART goals and a strategic plan, ambition stays a wish.
The businesses that actually hit their targets do one thing differently: they set the right goals and reverse-engineer a written plan to reach them. That’s exactly what this masterclass gives you.
What is the Lock In Your Business Goals masterclass?
Lock In Your Business Goals is a self-paced online masterclass that teaches ambitious owners the gold standard for setting SMART business goals — and turning them into a winning strategic plan.
Across a series of video trainings, each paired with a practical workbook, you’ll define your objectives, set measurable goals, break them into steps, actions and timelines, and finish with a clear strategic document you can act on immediately. Ready-made templates and real-world examples mean there’s nothing to build from scratch.
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Six moves from goal to winning plan
Set the right goals, then build the plan that gets you there. Here’s the framework you’ll walk through, stage by stage.
Define your objectives
Get crystal-clear on what your company is really trying to achieve.
Set SMART goals
Turn vague ambition into specific, measurable, achievable goals.
Break down the steps
Reverse-engineer each goal into the concrete steps that get you there.
List your actions
Capture exactly what you’ll do, so nothing important slips.
Lock in your timeline
Put dates against every milestone and hold yourself to them.
Craft your strategic plan
Pull it all together into one winning, written strategic plan.
Kevin D’Ambros-Smith
Kevin is a business growth expert and coach known as ‘The Simple-Growth Coach’. He specialises in helping ambitious owners build remarkable 7- and 8-figure businesses.
Having worked with some of the world’s largest brands across DDB, Ogilvy and Saatchi & Saatchi — McDonald’s, IBM, General Mills, GSK, Heineken and Unilever among them — Kevin brings genuine ‘insider knowledge’ from the world’s most successful corporates.
He’s used that knowledge to co-found nine companies, transforming them from start-ups into multi-million-dollar enterprises, and has since coached hundreds of business owners across 30+ industries. Lock In Your Business Goals distils that experience into one clear, repeatable process.
Learn From Kevin →Trusted by New Zealand’s best
Real words from the founders, operators and industry leaders who’ve worked with Kevin. Would you like to join them?
He was brilliant. Kevin presented his key takeaways from 40 years in business, and it was the most notes I have ever taken from any speaker.
He really got our vision from the beginning and has been a huge help putting together a clearer plan and strategy for the next five years — where we are now, where we want to be, and how we get there.
Kevin makes tripling the size of my business go from seeming impossible to really possible. I now have clarity of purpose and belief.
Within an hour Kevin had us thinking about our business and our goals in a totally different way. We were due to catch a flight, but decided it was more important to keep the meeting going.
Kevin just sees different opportunities so clearly. He has opened up so many new opportunities for us that we’d never have considered.
What we achieved in the last three months working with Kevin would have taken us two years on our own.
Kevin is a master of his craft. Participants leave buzzing with breakthrough ideas and simplified, highly effective growth strategies. He is the standard-setter.
The complete Lock In Your Business Goals package
Everything you need to quickly take your business to the next level — the training, the templates and the tools.
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Your success is guaranteed — or your money back
We’re confident Lock In Your Business Goals will bring real clarity and momentum to your business. If it doesn’t, simply let us know within 30 days for a full refund, no questions asked. All the risk is on us — so you can start with total peace of mind.
You’ve got questions. We’ve got answers.
What exactly will I learn in the Lock In Your Business Goals masterclass?
You’ll set clear, achievable goals and build a winning strategic plan to reach them. Across the video trainings and workbooks you’ll define your objectives, set SMART goals, break them into steps and actions, lock in your timeline, and craft the strategic plan that maps your path to success.
How is the training delivered?
It’s a self-paced online masterclass. You get instant digital access the moment you enrol, and work through a series of video trainings — each paired with a practical workbook to complete as you go. Watch on any device, in your own time, and revisit the material whenever you need it.
How is this different from free content on YouTube?
Free content is scattered and generic. Lock In Your Business Goals is a structured, step-by-step process drawn from Kevin’s real-world experience with 60+ global brands and the nine companies he’s founded and grown. You get the framework, the templates and the exact sequence — not just ideas, but a plan.
Is there a money-back guarantee?
Yes. We offer a 30-day money-back guarantee, no questions asked. If the masterclass isn’t right for you, just let us know within 30 days and we’ll refund you in full.
Is this suitable for beginners as well as experienced owners?
Both. Whether you’re early in your journey or already running an established business, the process helps you get clear on direction and turn that clarity into a concrete plan. You tailor the templates to your own business as you go.
How quickly will I see results?
Many owners start generating ideas and strategies during the training itself. Every business is different, but the tools are designed to build momentum fast, so you can see tangible progress within days or weeks of applying what you learn.
Build a better tomorrow — starting today
Get instant access to Lock In Your Business Goals, complete each stage with the workbooks, and finish with a clear vision and roadmap for the business you’re truly building.
Instant access · 30-day money-back guarantee · Complete the workbook as you go