Loyalty and retention strategy
Coaching and advisory for businesses that want more customers to come back, buy more and bring their friends, from simple repeat-purchase systems to full loyalty programmes.
Every business has two jobs: win customers, and turn them into fans. Most owners pour their energy into the first and leave the second to chance. When customers come back, buy more and recommend you, every marketing dollar works harder, and growth stops depending on constant new acquisition.
Relevant experience
At Saatchi and Saatchi, Kevin D'Ambros-Smith worked on the launch of Woolworths' original OneCard loyalty programme. For more than three years he has advised and coached a New Zealand loyalty and incentives company, and he presents loyalty and growth sessions for BNZ clients through The Icehouse.
"Kevin drops game-changing insights and actionable shortcuts that show businesses exactly how to turn everyday customers into raving, loyal fans—and acquire new ones faster than ever thought possible."
Gareth Bayliss, Sales Manager, The Icehouse
"As a NFP organisation we needed fresh ideas about how we retained and acquired new donors... We went away with so many great ideas we wanted to implement."
Scott Pearce, New Zealand Blood Service
"Kevin has some amazing ideas around marketing, things we would have never thought of ourselves. He has gone above and beyond what he needed to!"
Amy Nixon
Often not. Many SMEs build loyalty faster through better experiences, follow-up and simple repeat-purchase offers. A formal programme makes sense when the numbers show it will pay back.
No. Retention matters in services, B2B, hospitality, health and not-for-profits too. The mechanics differ; the principle is the same.
Possibly. Simple-Growth offers services that are registered with the Management Capability Development Fund. Funding is decided by your Regional Business Partner Growth Advisor and is not guaranteed.
Thirty minutes to find your biggest retention opportunity.