For ambitious SME owners & founders — The KPIs That Matter: the masterclass that cuts through the metrics to the KPIs that matter.
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Online Masterclass · Video Training + Templates

The KPIs That Matter

Overwhelmed by too many metrics? Simplify your business down to the few key performance indicators that actually drive growth — and make tracking easy.

  • Identify the handful of KPIs that actually drive growth
  • Align your whole team around the numbers that matter
  • Make performance tracking simple and consistent
Get Instant Access →Instant digital access · Pre-made templates included · 30-day money-back guarantee
The KPIs That Matter masterclass shown across devices
ALL-ACCESS PASS$297 USD

As featured with & trusted by

The Icehouse Between Two BeersOwner Manager ProgrammeMahiTahi · ColabNZ Podcast Awards
9
Companies Founded
60+
Global Brands
30+
Industries Coached
100+
SMEs Advised
The problem with too many metrics

Measuring everything means focusing on nothing

Modern tools can track hundreds of metrics — so most businesses drown in dashboards and lose sight of what actually matters. When everything is a priority, nothing is.

The businesses that grow focus on the few numbers that really drive results. That’s exactly what this masterclass gives you.

What is the masterclass?

What is the KPIs That Matter masterclass?

The KPIs That Matter is a self-paced online masterclass that helps you cut through the noise and identify the few key performance indicators that actually drive growth.

Across a series of video trainings, each paired with practical templates, you’ll learn what to monitor, determine the KPIs that maximise growth, align your team around them, and make performance tracking simple — so everyone focuses on what matters.

Start the Training →
The KPIs That Matter digital course and templates access
What you’ll learn

Six moves to the KPIs that matter

Cut the noise and focus on what drives growth. Here’s the framework you’ll walk through, stage by stage.

01

Identify what to monitor

Pinpoint the key things you actually need to keep an eye on.

02

Find your growth KPIs

Determine the KPIs that will maximise your business growth.

03

Align your team

Get everyone focused on the same company goals and numbers.

04

Track performance easily

Make measuring and reviewing performance simple and consistent.

05

Simplify your focus

Cut the noise down to the few metrics that truly matter.

06

Know what drives success

Understand the KPIs that drive your future business success.

Get the Full Framework →Kevin learnt these lessons the hard way, over many years. You can learn them all in about four hours.
Kevin D'Ambros-Smith, the Simple-Growth business coach
Meet your coach

Kevin D’Ambros-Smith

Kevin is a business growth expert and coach known as ‘The Simple-Growth Coach’. He specialises in helping ambitious owners build remarkable 7- and 8-figure businesses.

Having worked with some of the world’s largest brands across DDB, Ogilvy and Saatchi & Saatchi — McDonald’s, IBM, General Mills, GSK, Heineken and Unilever among them — Kevin brings genuine ‘insider knowledge’ from the world’s most successful corporates.

He’s used that knowledge to co-found nine companies, transforming them from start-ups into multi-million-dollar enterprises, and has since coached hundreds of business owners across 30+ industries. The KPIs That Matter distils that experience into one clear, repeatable process.

Learn From Kevin →
Proof it works

Trusted by New Zealand’s best

Real words from the founders, operators and industry leaders who’ve worked with Kevin. Would you like to join them?

★★★★★
He really got our vision from the beginning and has been a huge help putting together a clearer plan and strategy for the next five years — where we are now, where we want to be, and how we get there.
Gabby KirkPapier HQ
★★★★★
Kevin makes tripling the size of my business go from seeming impossible to really possible. I now have clarity of purpose and belief.
LinaGood Gravy
★★★★★
Within an hour Kevin had us thinking about our business and our goals in a totally different way. We were due to catch a flight, but decided it was more important to keep the meeting going.
Angus & CameronThe Flatpack Co
★★★★★
Kevin just sees different opportunities so clearly. He has opened up so many new opportunities for us that we’d never have considered.
John RobertsCOO, Oragene
★★★★★
What we achieved in the last three months working with Kevin would have taken us two years on our own.
ChrisGlobal Culture
★★★★★
Kevin is a master of his craft. Participants leave buzzing with breakthrough ideas and simplified, highly effective growth strategies. He is the standard-setter.
Darilyn KaneCoaching & Advisory Lead, The Icehouse
Everything you get today

The complete The KPIs That Matter package

Everything you need to quickly take your business to the next level — the training, the templates and the tools.

‘The KPIs That Matter’ Training
‘The KPIs That Matter’ Training
VALUE $2,495
Key Points Summary
Key Points Summary
VALUE $97
Pre-made Workbook
Pre-made Workbook
VALUE $250
Real-World Examples
Real-World Examples
PRICELESS
Pre-made Templates
Pre-made Templates
VALUE $150
Corporate Knowledge
Corporate Knowledge
PRICELESS
Hard-Learnt Tips & Tricks
Hard-Learnt Tips & Tricks
VALUE $250
Exclusive Bonus Content
Exclusive Bonus Content
VALUE $97
Total value: $3,339
Today $297 USD

One payment. Instant digital access. Acquire just one additional customer and the course has paid for itself.

Get Your All-Access Pass →Secure checkout · 30-day money-back guarantee
30-DAY
MONEY
BACK

Your success is guaranteed — or your money back

We’re confident The KPIs That Matter will bring real clarity and momentum to your business. If it doesn’t, simply let us know within 30 days for a full refund, no questions asked. All the risk is on us — so you can start with total peace of mind.

Questions & answers

You’ve got questions. We’ve got answers.

What exactly will I learn in The KPIs That Matter masterclass?

You’ll identify the few key performance indicators that actually drive growth — and cut out the noise. Across the video trainings and templates you’ll learn what to monitor, determine the KPIs that maximise growth, align your team around them, and make performance tracking simple.

How is the training delivered?

It’s a self-paced online masterclass. You get instant digital access the moment you enrol, and work through a series of video trainings — each paired with a practical workbook to complete as you go. Watch on any device, in your own time, and revisit the material whenever you need it.

How is this different from free content on YouTube?

Free content is scattered and generic. The KPIs That Matter is a structured, step-by-step process drawn from Kevin’s real-world experience with 60+ global brands and the nine companies he’s founded and grown. You get the framework, the templates and the exact sequence — not just ideas, but a plan.

Is there a money-back guarantee?

Yes. We offer a 30-day money-back guarantee, no questions asked. If the masterclass isn’t right for you, just let us know within 30 days and we’ll refund you in full.

Is this suitable for beginners as well as experienced owners?

Both. Whether you’re early in your journey or already running an established business, the process helps you get clear on direction and turn that clarity into a concrete plan. You tailor the templates to your own business as you go.

How quickly will I see results?

Many owners start generating ideas and strategies during the training itself. Every business is different, but the tools are designed to build momentum fast, so you can see tangible progress within days or weeks of applying what you learn.

Don’t let this opportunity pass

Build a better tomorrow — starting today

Get instant access to The KPIs That Matter, complete each stage with the workbooks, and finish with a clear vision and roadmap for the business you’re truly building.

Instant access · 30-day money-back guarantee · Complete the workbook as you go
The KPIs That MatterAll-access · $297
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