Get Instant AccessTruly Understand Your Customer
Gain revealing customer insights and learn their triggers to purchase. When you truly understand your dream customers — their dreams, desires and beliefs — marketing and selling becomes so much easier.
- Discover your customers’ deepest dreams, desires and beliefs
- Identify the ‘barriers to purchase’ they need to overcome
- Uncover the triggers that make them buy — then market to them
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You can’t sell to a customer you don’t understand
Most marketing misses because it’s aimed at a customer the business only thinks it knows. When you don’t understand your customer’s real dreams, fears and buying triggers, your message blends into the noise and your spend gets wasted.
The businesses that win do the opposite: they understand their customer so deeply that the right message becomes obvious. That’s exactly what this masterclass gives you.
What is the Truly Understand Your Customer masterclass?
Truly Understand Your Customer is a self-paced online masterclass that teaches ambitious owners how to deeply understand their dream customers — their dreams, desires and beliefs — and the triggers that make them buy.
Across a series of video trainings, each paired with a practical workbook and pre-made templates, you’ll discover how to identify the ‘barriers to purchase’, connect meaningfully, and laser-focus your marketing so selling becomes far easier.
Start the Training →Six moves to truly understand your customer
Understand your dream customer, then market to their real triggers. Here’s the framework you’ll walk through, stage by stage.
Insights into beliefs & desires
Uncover what your customers truly believe, want and fear.
Solve their problem
Learn to frame your offer as the solution they’ve been looking for.
Truly understand your customer
Build a deep, honest picture of your dream customer.
Drive meaningful connection
Connect in a way that earns trust and lasting loyalty.
Know what they want to buy
Identify exactly what your customers are ready to purchase.
Laser-focus your marketing
Aim every message at the triggers that make them buy.
Kevin D’Ambros-Smith
Kevin is a business growth expert and coach known as ‘The Simple-Growth Coach’. He specialises in helping ambitious owners build remarkable 7- and 8-figure businesses.
Having worked with some of the world’s largest brands across DDB, Ogilvy and Saatchi & Saatchi — McDonald’s, IBM, General Mills, GSK, Heineken and Unilever among them — Kevin brings genuine ‘insider knowledge’ from the world’s most successful corporates.
He’s used that knowledge to co-found nine companies, transforming them from start-ups into multi-million-dollar enterprises, and has since coached hundreds of business owners across 30+ industries. Truly Understand Your Customer distils that experience into one clear, repeatable process.
Learn From Kevin →Trusted by New Zealand’s best
Real words from the founders, operators and industry leaders who’ve worked with Kevin. Would you like to join them?
He was brilliant. Kevin presented his key takeaways from 40 years in business, and it was the most notes I have ever taken from any speaker.
He really got our vision from the beginning and has been a huge help putting together a clearer plan and strategy for the next five years — where we are now, where we want to be, and how we get there.
Kevin makes tripling the size of my business go from seeming impossible to really possible. I now have clarity of purpose and belief.
Within an hour Kevin had us thinking about our business and our goals in a totally different way. We were due to catch a flight, but decided it was more important to keep the meeting going.
Kevin just sees different opportunities so clearly. He has opened up so many new opportunities for us that we’d never have considered.
What we achieved in the last three months working with Kevin would have taken us two years on our own.
Kevin is a master of his craft. Participants leave buzzing with breakthrough ideas and simplified, highly effective growth strategies. He is the standard-setter.
The complete Truly Understand Your Customer package
Everything you need to quickly take your business to the next level — the training, the templates and the tools.
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Your success is guaranteed — or your money back
We’re confident Truly Understand Your Customer will bring real clarity and momentum to your business. If it doesn’t, simply let us know within 30 days for a full refund, no questions asked. All the risk is on us — so you can start with total peace of mind.
You’ve got questions. We’ve got answers.
What exactly will I learn in the Truly Understand Your Customer masterclass?
You’ll learn to deeply understand your dream customers — their dreams, desires and beliefs — and the triggers that make them buy. Across the video trainings and workbooks you’ll gain insights into their beliefs and desires, learn to solve their problem, drive meaningful connection, discover what they really want to buy, and laser-focus your marketing so selling becomes far easier.
How is the training delivered?
It’s a self-paced online masterclass. You get instant digital access the moment you enrol, and work through a series of video trainings — each paired with a practical workbook to complete as you go. Watch on any device, in your own time, and revisit the material whenever you need it.
How is this different from free content on YouTube?
Free content is scattered and generic. Truly Understand Your Customer is a structured, step-by-step process drawn from Kevin’s real-world experience with 60+ global brands and the nine companies he’s founded and grown. You get the framework, the templates and the exact sequence — not just ideas, but a plan.
Is there a money-back guarantee?
Yes. We offer a 30-day money-back guarantee, no questions asked. If the masterclass isn’t right for you, just let us know within 30 days and we’ll refund you in full.
Is this suitable for beginners as well as experienced owners?
Both. Whether you’re early in your journey or already running an established business, the process helps you get clear on direction and turn that clarity into a concrete plan. You tailor the templates to your own business as you go.
How quickly will I see results?
Many owners start generating ideas and strategies during the training itself. Every business is different, but the tools are designed to build momentum fast, so you can see tangible progress within days or weeks of applying what you learn.
Build a better tomorrow — starting today
Get instant access to Truly Understand Your Customer, complete each stage with the workbooks, and finish with a clear vision and roadmap for the business you’re truly building.
Instant access · 30-day money-back guarantee · Complete the workbook as you go