Online masterclass · Marketing and communicationsVideo training and workbooks for ambitious SME owners in New Zealand and the USA.Truly Understand Your Customer. Know why they buy.
Discover your dream customers’ desires, beliefs and the barriers stopping them buying. When you understand them, marketing and selling get much easier.
Instant digital access · Self-paced · 30-day money-back guarantee
What it is
Short, practical and self-paced.
Truly Understand Your Customer is a self-paced online masterclass that teaches ambitious owners how to deeply understand their dream customers — their dreams, desires and beliefs — and the triggers that make them buy.
You’ll come away able to
- Discover your customers’ deepest dreams, desires and beliefs
- Identify the ‘barriers to purchase’ they need to overcome
- Uncover the triggers that make them buy, then market to them
What you’ll learn
Six moves, in order.
- 01
Insights into beliefs and desires
Uncover what your customers truly believe, want and fear.
- 02
Solve their problem
Learn to frame your offer as the solution they’ve been looking for.
- 03
Truly understand your customer
Build a deep, honest picture of your dream customer.
- 04
Drive meaningful connection
Connect in a way that earns trust and lasting loyalty.
- 05
Know what they want to buy
Identify exactly what your customers are ready to purchase.
- 06
Laser-focus your marketing
Aim every message at the triggers that make them buy.
Owners like you
In their words.
“Kevin D'Ambros-Smith was the first coach that helped us and he was so great. He understood the business straightaway, was able to identify some of the areas where we could grow it, and some of the things to park. He was my coach when Covid kicked off. We decided to rebrand then, and put everything under one brand. With his background, I don't think the ROW branding would be nearly as strong without his input. He was just brilliant.”
“Kevin has some amazing ideas around marketing, things we would have never thought of ourselves. He also helped us through the process of getting into supermarkets. He has gone above and beyond what he needed to!”
“I catch up with Kevin once a week and it is definitely the highlight of my week. Kevin being from a creative, advertising agency background, he just sees different opportunities so clearly. I would not have considered the B2C market as an opportunity before working with Kevin and now it is a major focus for us. He has opened up so many new opportunities for us.”
Your guide
Built from the coalface.
Kevin D’Ambros-Smith spent 30+ years inside DDB, Ogilvy and Saatchi & Saatchi, working with 60+ global brands, and founded nine companies of his own. Since 2017 he has coached 200+ companies one-on-one across 30+ industries. This masterclass distils that experience into one clear, repeatable process.
Truly Understand Your Customer
$497 USD
One payment, instant access.
- Video training, self-paced
- A workbook to complete as you go
- Pre-made templates
- A key points summary
- Real-world examples from big brands and small businesses
- Kevin’s hard-learnt tips
30-day money-back guarantee. If it isn’t useful, ask for a refund.
Not sure this is the smallest step that fixes your real constraint?
Start with the free sales training, or book a free 30-minute call and Kevin will tell you honestly which programme fits, or whether you need one at all.Book a free 30-minute callThe Simple-Growth System™