Get Instant AccessFind Your Secret Sauce
Every business has a secret sauce — the unique ingredient that makes it stand out. Learn how to identify and leverage what makes your business special, so dream customers find you appealing, interesting, even fascinating.
- Identify the unique ingredient that sets your business apart
- Turn it into a real, defensible competitive advantage
- Make your brand stand out so dream customers are drawn to you
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If you look like everyone else, you compete on price
Most businesses struggle to explain what actually makes them different. So they blend into a sea of sameness, get compared on price alone, and watch hard-won margin disappear — not because they aren’t good, but because their edge is invisible.
The businesses that win know their secret sauce and make it impossible to ignore. That’s exactly what this masterclass gives you.
What is the Find Your Secret Sauce masterclass?
Find Your Secret Sauce is a self-paced online masterclass that helps ambitious owners identify and leverage the unique ingredient — the ‘secret sauce’ — that makes their business stand out from competitors.
Across a series of video trainings, each paired with a practical workbook and real-world examples, you’ll uncover what makes you unique, define your value proposition, and learn how to make dream customers find you appealing, interesting and even fascinating — leaving competitors wondering how you’re doing so well.
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Six moves to find your secret sauce
Uncover what makes you unique, then turn it into an edge customers can’t ignore. Here’s the framework you’ll walk through, stage by stage.
Identify what makes you unique
Pinpoint the one thing that truly sets your business apart.
Make your brand stand out
Learn how to rise above the noise and get noticed.
Be fascinating to customers
Discover what makes dream customers find you appealing and interesting.
Unlock your competitive advantage
Turn your uniqueness into a real, defensible edge.
Define your value proposition
Nail the promise that makes customers choose you.
Find your secret sauce
Bottle the special ingredient that makes your business irresistible.
Kevin D’Ambros-Smith
Kevin is a business growth expert and coach known as ‘The Simple-Growth Coach’. He specialises in helping ambitious owners build remarkable 7- and 8-figure businesses.
Having worked with some of the world’s largest brands across DDB, Ogilvy and Saatchi & Saatchi — McDonald’s, IBM, General Mills, GSK, Heineken and Unilever among them — Kevin brings genuine ‘insider knowledge’ from the world’s most successful corporates.
He’s used that knowledge to co-found nine companies, transforming them from start-ups into multi-million-dollar enterprises, and has since coached hundreds of business owners across 30+ industries. Find Your Secret Sauce distils that experience into one clear, repeatable process.
Learn From Kevin →Trusted by New Zealand’s best
Real words from the founders, operators and industry leaders who’ve worked with Kevin. Would you like to join them?
He was brilliant. Kevin presented his key takeaways from 40 years in business, and it was the most notes I have ever taken from any speaker.
He really got our vision from the beginning and has been a huge help putting together a clearer plan and strategy for the next five years — where we are now, where we want to be, and how we get there.
Kevin makes tripling the size of my business go from seeming impossible to really possible. I now have clarity of purpose and belief.
Within an hour Kevin had us thinking about our business and our goals in a totally different way. We were due to catch a flight, but decided it was more important to keep the meeting going.
Kevin just sees different opportunities so clearly. He has opened up so many new opportunities for us that we’d never have considered.
What we achieved in the last three months working with Kevin would have taken us two years on our own.
Kevin is a master of his craft. Participants leave buzzing with breakthrough ideas and simplified, highly effective growth strategies. He is the standard-setter.
The complete Find Your Secret Sauce package
Everything you need to quickly take your business to the next level — the training, the templates and the tools.
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Your success is guaranteed — or your money back
We’re confident Find Your Secret Sauce will bring real clarity and momentum to your business. If it doesn’t, simply let us know within 30 days for a full refund, no questions asked. All the risk is on us — so you can start with total peace of mind.
You’ve got questions. We’ve got answers.
What exactly will I learn in the Find Your Secret Sauce masterclass?
You’ll uncover the unique ingredient — your ‘secret sauce’ — that makes your business stand out. Across the video trainings and workbooks you’ll identify what makes you unique, learn how to make your brand stand out, define your value proposition, unlock your competitive advantage, and leave competitors wondering how you’re doing so well.
How is the training delivered?
It’s a self-paced online masterclass. You get instant digital access the moment you enrol, and work through a series of video trainings — each paired with a practical workbook to complete as you go. Watch on any device, in your own time, and revisit the material whenever you need it.
How is this different from free content on YouTube?
Free content is scattered and generic. Find Your Secret Sauce is a structured, step-by-step process drawn from Kevin’s real-world experience with 60+ global brands and the nine companies he’s founded and grown. You get the framework, the templates and the exact sequence — not just ideas, but a plan.
Is there a money-back guarantee?
Yes. We offer a 30-day money-back guarantee, no questions asked. If the masterclass isn’t right for you, just let us know within 30 days and we’ll refund you in full.
Is this suitable for beginners as well as experienced owners?
Both. Whether you’re early in your journey or already running an established business, the process helps you get clear on direction and turn that clarity into a concrete plan. You tailor the templates to your own business as you go.
How quickly will I see results?
Many owners start generating ideas and strategies during the training itself. Every business is different, but the tools are designed to build momentum fast, so you can see tangible progress within days or weeks of applying what you learn.
Build a better tomorrow — starting today
Get instant access to Find Your Secret Sauce, complete each stage with the workbooks, and finish with a clear vision and roadmap for the business you’re truly building.
Instant access · 30-day money-back guarantee · Complete the workbook as you go