Online masterclass · Marketing and communicationsVideo training and workbooks for ambitious SME owners in New Zealand and the USA.Find Your Secret Sauce. Be the obvious choice.
Every business has a unique ingredient. Learn how to find yours and use it, so the right customers find you interesting, even fascinating.
Instant digital access · Self-paced · 30-day money-back guarantee
What it is
Short, practical and self-paced.
Find Your Secret Sauce is a self-paced online masterclass that helps ambitious owners identify and use the unique ingredient — the ‘secret sauce’ — that makes their business stand out.
You’ll come away able to
- Identify the unique ingredient that sets your business apart
- Turn it into a real, defensible competitive advantage
- Make your brand stand out so dream customers are drawn to you
What you’ll learn
Six moves, in order.
- 01
Identify what makes you unique
Pinpoint the one thing that truly sets your business apart.
- 02
Make your brand stand out
Learn how to rise above the noise and get noticed.
- 03
Be fascinating to customers
Discover what makes dream customers find you appealing and interesting.
- 04
Unlock your competitive advantage
Turn your uniqueness into a real, defensible edge.
- 05
Define your value proposition
Nail the promise that makes customers choose you.
- 06
Find your secret sauce
Bottle the special ingredient that makes your business hard to ignore.
Owners like you
In their words.
“Kevin D'Ambros-Smith was the first coach that helped us and he was so great. He understood the business straightaway, was able to identify some of the areas where we could grow it, and some of the things to park. He was my coach when Covid kicked off. We decided to rebrand then, and put everything under one brand. With his background, I don't think the ROW branding would be nearly as strong without his input. He was just brilliant.”
“Kevin has some amazing ideas around marketing, things we would have never thought of ourselves. He also helped us through the process of getting into supermarkets. He has gone above and beyond what he needed to!”
“I catch up with Kevin once a week and it is definitely the highlight of my week. Kevin being from a creative, advertising agency background, he just sees different opportunities so clearly. I would not have considered the B2C market as an opportunity before working with Kevin and now it is a major focus for us. He has opened up so many new opportunities for us.”
Your guide
Built from the coalface.
Kevin D’Ambros-Smith spent 30+ years inside DDB, Ogilvy and Saatchi & Saatchi, working with 60+ global brands, and founded nine companies of his own. Since 2017 he has coached 200+ companies one-on-one across 30+ industries. This masterclass distils that experience into one clear, repeatable process.
Find Your Secret Sauce
$497 USD
One payment, instant access.
- Video training, self-paced
- A workbook to complete as you go
- Pre-made templates
- A key points summary
- Real-world examples from big brands and small businesses
- Kevin’s hard-learnt tips
30-day money-back guarantee. If it isn’t useful, ask for a refund.
Not sure this is the smallest step that fixes your real constraint?
Start with the free sales training, or book a free 30-minute call and Kevin will tell you honestly which programme fits, or whether you need one at all.Book a free 30-minute callThe Simple-Growth System™