Friday, October 30, 2026
If a prospect asked what makes you different, could you answer in one sentence? Here's the three-question positioning map that gets you there before your next pitch.
It's 9pm and you're still working the phone. Another follow-up text, another "just checking in," another deal that needs one more push to close. You tell yourself the hustle is the job. Some nights you wonder if you can keep doing this.
Before you add another hour to the chase, ask a harder question: is the offer doing any of the selling, or is it all you?
Nine companies founded or co-founded, some very successful and some outright failures, taught me the same lesson about sales every time: an owner who has to personally convince every customer doesn't have a sales process. They have a treadmill.
The advice everywhere says the same thing: more calls, more hours, more follow-up, more grit. Nobody tells you that if every deal needs your personal persuasion to close, the problem isn't your effort — it's what you're selling and how. Hustle papers over a weak offer. It never fixes one.
Alex Hormozi's Value Equation gives this a shape you can actually work with: value equals the dream outcome times the likelihood of achieving it, divided by the time it takes and the effort and sacrifice required. Every "almost closed" deal you're chasing right now is weak on one of those four. Chasing harder doesn't fix the equation. Changing it does.
I've built nine companies, and not all of them worked. The ones that struggled always had the same tell: I was the offer. The moment I stepped back, sales slowed, because nothing about what we sold made the decision easy without me in the room. The businesses that grew without burning me out were the ones where the offer did that work instead.
"Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out."
— Curtis Hacon, Give A Sh!t
Fixing an offer feels slower than making one more call, so exhausted owners keep calling instead. It's the wrong trade. An hour spent tightening the guarantee, the proof or the first step pays out on every deal after it; an hour spent chasing pays out once, if you're lucky, and leaves you exactly as tired tomorrow.
This isn't for you if you'd rather keep perfecting your pitch than look honestly at what you're pitching.
If you're exhausted from chasing and the close rate still isn't moving, the fix usually isn't more hustle.
Thursday, September 17, 2026
Sales closes the deal, then delivery loses the customer within a quarter. The one-page Handover Brief that carries the promise, the anxiety, and the customer's real definition of success forward.
Thursday, September 17, 2026
Every interruption costs roughly 23 minutes of refocus time, not seconds. The Protected Block system that stops "always available" from quietly destroying your most productive hours.
Thursday, September 17, 2026
Coaching doesn't feel like steady progress — it dips hard around week five before the real structural change lands. Here's the 90-day curve nobody warns owners about, and why it matters.
Thursday, September 17, 2026
The instincts that built your first million will cap your next five if you don't replace them. Greiner's Growth Model explains why — and the Stage Check that shows if you've already outgrown your playbook.
Thursday, September 17, 2026
A new NielsenIQ study found 58% of shoppers don't care if it's your brand or the store's own. Here's the 3-step test to see if your FMCG brand earns its price premium.
Thursday, September 17, 2026
Chasing every dollar of revenue isn't a growth strategy — it's a collection plate. Here's the four-question filter Kevin uses with clients before any deal gets signed.
Thursday, September 17, 2026
Most SMEs treat marketing spend like rent — fixed, tolerated, never questioned. Here's the 70-20-10 test-and-learn loop that turns it into compounding evidence instead.
Thursday, September 17, 2026
Same-day response feels fast — it isn't. Here's the five-minute speed-to-lead system that turns warm enquiries into customers before a competitor gets there first.
Thursday, September 17, 2026
A blocked calendar isn't the same as a productive one. Here's the Energy Mapping System for matching your highest-stakes decisions to your real energy peaks, not just free time.
Thursday, September 17, 2026
Ticking off every task on your action list isn't the same as changing how you actually run your business. Here's how to test whether coaching is producing real behaviour change.
Thursday, September 17, 2026
Past $5M, the real growth ceiling usually isn't the market — it's the org chart. Here's the readiness test for hiring the second-in-command you don't have yet.
Thursday, September 17, 2026
Gallup's newest global data shows manager engagement has crashed to 22%, barely ahead of the people they lead. Here's the weekly reset SME owners need before it costs them a decision.
Thursday, September 17, 2026
Your five-year plan and eleven-metric dashboard weren't built for a business your size — they were borrowed from one ten times bigger. Here's the Right-Size Test to fix it.
Thursday, September 17, 2026
Boosting posts feels like marketing, but without a capture step behind it, every dollar disappears into likes. Here's the three-step Minimum Funnel that fixes it.
Thursday, September 17, 2026
Category managers don't buy on story, they buy on rate of sale and margin. Here's the Buyer-Language Pitch that gets FMCG founders ranged instead of politely declined.