Saturday, November 14, 2026

Only 30% of surveyed US owners beat 2025 profit expectations, down from 57% (Bluevine). The E-Myth shows SME owners why margin, not volume, is the real growth number.

Last updated 15 November 2026. Published by Simple-Growth (Motherbase Limited). Market: New Zealand.

A coaching fee only means something once you know how many hours sit behind it. Here is what New Zealand providers publish about hours, goals and fit, how to turn any quote into a cost per hour, and what to ask before you sign.

Disclosure: Simple-Growth, the business that publishes this guide, sells business coaching. Kevin D'Ambros-Smith is an approved Regional Business Partner Network provider and a partner of The Icehouse. The providers named below are examples of what is published, not a ranking, and none has been asked to review this page. Where a price or term is not published, this guide says so.

What Do NZ Providers Publish About Hours?

  • The Icehouse, 6-month coaching. Its coaching page describes an initial meet and greet to check fit and set key goals, then up to three hours of coaching a month, aimed at two or three near-term goals. By our arithmetic from its "up to" figures, that is a ceiling of about 18 hours over six months. No fee is published on the page.
  • The Icehouse, 12-month coaching. The same kick-off, then up to three hours a month for six months and up to two hours a month for the next six, focused on strategic direction. The ceiling works out at about 30 hours over the year. No fee is published, and the page does not mention minimum commitment, notice periods or refunds.
  • Reach Potential (Auckland and online). A 2-hour strategy session, then a proposal discussion and a 3-month, 6-month or 12-month plan. A free 30-minute call is offered. No prices or monthly hours are published.
  • NZ Growth Coach (Kapiti Coast and nationwide). One-to-one coaching is application-based, with a private strategy call for selected applicants and a note that spots are limited. Hours and fees are not published on the page we opened.
  • Business Mentors NZ. A one-off $295 + GST registration fee for a 12-month mentoring match. Hours are agreed between you and your mentor and are not published as a figure.

The pattern: one provider publishes a clear monthly ceiling, the others publish a shape but not the hours, and none of the pages we opened publishes an exit term. That is not a criticism. It means the hours and the exit terms are yours to ask for.

How Do You Work Out Your Cost Per Hour?

  • Get the total fee in writing, and whether it is GST exclusive.
  • Get the total contact hours. Count the sessions you actually sit in, not the length of the agreement.
  • Divide the fee by the hours. That is your cost per contact hour.
  • Ask what sits between sessions. Email access, a written plan, homework review and introductions are worth knowing about before you compare one quote with another.
  • Divide the result again by the measure. If a 90-day target is an extra $20,000 of gross profit, you can see whether the hours are worth it before you start.

Does More Time Mean A Better Fit?

Not necessarily. Three hours a month suits an owner who does the work between sessions and wants a sounding board. It does not suit an owner who wants someone alongside them in the business every week. Two or three near-term goals suit a coaching month that is short and focused. A bigger strategic shift needs room to test and adjust, which is where a longer plan can help, provided you can check progress against a number at 90 days.

How Many Owners Are Getting Help Already?

The Ministry of Business, Innovation and Employment reported that the Regional Business Partner Network supported nearly 4,500 New Zealand businesses in 2024/25, up 7% on the year before and 13% on 2022/23. It also increased funding to Business Mentors NZ by $350,000 a year for two years, expected to support about 750 more businesses a year (MBIE, 14 August 2025, New Zealand). Outside advice is now mainstream for NZ owners, which makes it more useful to ask sharp questions of it.

Six Questions To Ask Before You Sign

  • How many contact hours are included, per month and in total?
  • What will the first session produce? A named constraint and a first step is a good answer.
  • Can I stop early, and what happens to what I have paid? Get this in writing.
  • What is the 90-day measure? Write the number and the date down together.
  • What happens between sessions? Ask what is included and what costs extra.
  • Is any of it co-funded? The Management Capability Development Fund lists up to 50% of one-to-one training costs, up to $5,000 per business a year, for businesses under 50 full-time employees with approved providers. Its page does not mention coaching by name, so ask your Regional Business Partner whether a particular programme qualifies before you pay.

"Working with Kevin has pushed us to step back and look at the business from the outside. He's easy to bounce ideas off, and he keeps us focused on working on the business instead of getting stuck in the day-to-day."

Ben Leitch
Home Lab Store

That is one client's experience, not a promise of your result.

Frequently Asked Questions

How many hours of business coaching should I expect?

It varies by provider. The Icehouse's coaching page describes up to three hours a month for a 6-month engagement, and up to three hours a month for six months then up to two for the next six in a 12-month engagement. Other providers we opened do not publish hours, so ask for them in writing.

How do I compare two coaching quotes?

Divide each total fee by the total contact hours, then compare what sits between sessions and what the first 90 days must show. A lower hourly cost is not better if it comes without a measure.

Are NZ coaching fees published?

The pages we opened for The Icehouse, Reach Potential and NZ Growth Coach do not publish one-to-one coaching fees. Business Mentors NZ publishes a $295 + GST registration fee. Ask any provider for the full cost in writing.

Can I get funding for business coaching in New Zealand?

Possibly. The Management Capability Development Fund lists up to 50% of one-to-one training costs, up to $5,000 per business a year, for businesses with fewer than 50 full-time employees. The page does not mention coaching by name, so confirm eligibility with your Regional Business Partner first.

Can I stop a coaching agreement early?

Ask before you sign. None of the provider pages we opened publishes notice periods or refund terms, so get the exit terms and what happens to fees already paid in writing.

Want to test the fit before you commit to anything? A 30-minute conversation will tell you honestly whether coaching is the right next step, including when it is not. See also the 3, 6 or 12 months guide and the business coaching hub.

Sources (opened 15 November 2026): The Icehouse, Business Coaching (New Zealand); Reach Potential, Business Coach (New Zealand; opened 14 November 2026); NZ Growth Coach (New Zealand); Business Mentors NZ (New Zealand; opened 14 November 2026); MBIE, Record high number of small businesses taking advantage of regional support and advice, 14 August 2025 (New Zealand); business.govt.nz, Management Capability Development Fund (New Zealand; page last edited 3 August 2026). Last updated 15 November 2026.

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