Keeping It Simple
The fastest, simplest ways to grow your business - no jargon, no fluff. Practical strategies that actually work for SME owners in the USA, New Zealand, and worldwide.
Friday, September 04, 2026
The highest-probability sale in your business is sitting in your existing customer file. Here's how to systemise cross-sell and upsell instead of leaving it to chance.
Kevin D’Ambros-Smith
Kevin is the founder of Simple-Growth and a business growth coach with experience at DDB, Ogilvy, and Saatchi & Saatchi. He has co-founded 9 companies, coached 200+ business owners one-on-one, and holds a 9.5/10 NPS. Every article on this blog reflects real-world experience - no theory, no fluff.
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Friday, September 04, 2026
The highest-probability sale in your business is sitting in your existing customer file. Here's how to systemise cross-sell and upsell instead of leaving it to chance.
Friday, September 04, 2026
A single price turns every sale into a yes-or-no decision on cost alone. Here's why packaging your offer into three tiers changes the conversation, protects margin, and closes more deals without discounting.
Friday, September 04, 2026
Your top performer's secret isn't a better pitch — it's a question sequence that gets the prospect to close themselves.
Friday, September 04, 2026
Most sales training focuses on the pitch and the close. The outcome is usually decided in the first five minutes. Here's the diagnostic-first opening sequence that changes conversion rates without changing your product or your price.
Friday, September 04, 2026
Chasing every enquiry equally is why sales teams stay busy and pipelines stay thin. Here's the qualification filter that protects your best sellers' time for leads that will actually close.
Friday, September 04, 2026
Most price objections aren't about the customer's budget — they're about a rep with no confident answer reaching for the easiest lever. Here's how to fix the sales conversation, not just the discount policy.
Friday, September 04, 2026
Most lost sales die in the first fifteen minutes of the discovery call. Here's the three-question framework that qualifies leads properly and lifts close rates.
Friday, September 04, 2026
Most SME owners know referrals are their best lead source and still leave them to chance. Here's how to build a repeatable system around the ask.
Friday, September 04, 2026
"Not right now" isn't "no" — but most SME sales processes treat it that way. Here's the follow-up system that recovers lost pipeline.