Monday, November 09, 2026
Half your enquiries drain you because your marketing is built to appeal to everyone. Seth Godin's Purple Cow and a real client story show SME owners how to find the one sentence that's actually remarkable.
The short answer: Making It Happen is a self-paced online masterclass for owners who already have a plan and are not finishing it. It costs US$297, one payment, with a 30-day money-back guarantee. It is not the right first step if your problem is finding customers, or if you want a person checking in on you every week.
A disclosure first: Simple-Growth publishes this program, so this is a vendor's description. The facts below come from the live sales page, read on 11 November 2026. Market: United States. Last updated 11 November 2026.
The sales page lists video training, pre-made templates, a key points summary, real-world examples from big brands and small businesses, and Kevin D'Ambros-Smith's hard-learned tips, with instant digital access. It does not state a total running time or lesson count, so ask before you buy if that matters to you.
| Option | Cost | Best for | Weak point |
|---|---|---|---|
| Making It Happen | US$297, one payment | Turning an existing plan into routines and accountability | Self-paced, no live coach |
| A productivity book | Low | Ideas and inspiration | No templates built for your business, no support |
| A peer group or an operating system such as EOS | Quoted on request | Structure and outside accountability | Bigger commitment; ask for twelve-month costs in writing |
| One-to-one coaching | Quoted after a free call | A plan built around your constraint, with regular review | Larger investment |
Many owners use a program to get moving, then add coaching for more accountability. That is a choice, not a rule. If you are weighing a peer group, read how to choose between a peer group and a coach.
The US Census Bureau's Business Trends and Outlook Survey found that about 17% of US firms with fewer than 20 employees said they use AI, against about 30% of firms with 250 or more employees, as reported by the Minneapolis Fed (29 May 2026). The gap is not only about price or access. Smaller teams have less time to set tools up and make them stick, which is why a routine and a named owner for each priority matter as much as the tool.
The sales page gives no total running time. It is self-paced, so you set the speed.
Yes. The page states a 30-day money-back guarantee: if it is not useful, ask for a refund.
It is written for ambitious SME owners in New Zealand and the USA.
Book a free 30-minute call with Kevin and talk through one-to-one options.
Pick the one priority you keep postponing. If you can name it and the plan is clear, Making It Happen is built for you. If you cannot name it, take the free call first.
Sources: Minneapolis Fed on US Census Bureau BTOS data (US firms by size, April 2026 supplement, reported 29 May 2026). Price, modules and guarantee from the live sales page, 11 November 2026. Results vary. Back to the growth tips hub.
Wednesday, September 30, 2026
Workers lose roughly ten hours a week to manual, repetitive tasks. Before your next hire, run the Automate-or-Hire Filter to find out if the role should exist at all.
Wednesday, September 30, 2026
Half your sales team hitting quota means the other half is being carried by one or two people whose method has never been written down. Here is how to fix that before someone resigns.
Wednesday, September 30, 2026
Seventy six percent of purchase decisions happen at the shelf, not in the weeks of advertising before it. Here is the Shelf Impact Audit for FMCG brands that have never actually tested their own packaging.
Wednesday, September 30, 2026
Your dashboard has too many numbers and no owner for most of them. Here is the Focus Metric Framework SME owners use to find the one number that actually drives growth this quarter.
Wednesday, September 30, 2026
Twelve million American businesses worth nearly $10 trillion need new owners within a decade - and most of them, as currently run, cannot be sold. Here is the three-part test that tells you whether yours is one of them, and what to fix first.
Wednesday, September 30, 2026
Bain found a 5 percent lift in customer retention can boost profits 25 to 95 percent. Here's the Cohort Retention Audit that reveals whether your growth is real or just replacing lost customers.
Wednesday, September 30, 2026
Research shows much of the feedback we receive is too comfortable to change anything. Here's the Pushback Test that reveals whether your business coach genuinely challenges you or just agrees.
Wednesday, September 30, 2026
APA-published research found task switching can cost up to 40 percent of productive time. Here's the Work-in-Progress Cap that stops SME owners starting everything and finishing nothing.
Wednesday, September 30, 2026
Gartner found B2B buyers now complete 80 percent of their journey before talking to a vendor. Here's the Pitch Refresh Audit that stops your sales team pitching to a buyer who already knows.
Wednesday, September 30, 2026
Nielsen found 92 percent of consumers trust recommendations from people they know over any advertising. Here's the Proof Asset Audit that puts your own customers' stories to work instead.
Wednesday, September 30, 2026
Most leadership teams spend less than an hour a month on strategy, and half spend none at all. Here is the protected-time system that fixes it, and why accountability is the missing ingredient.
Wednesday, September 30, 2026
93% of small business owners expect growth this year — but 75% no longer trust their own bank to fund it. Here's the Cash Flow Runway Check to close the gap.
Friday, September 25, 2026
Most strategic plans die quietly by March — not from a bad plan, but from no system to keep it alive. Here's the 90-minute review that fixes it.
Friday, September 25, 2026
Nearly half of buyers already ask AI platforms to recommend a business like yours. Here's how to make sure you're the one they mention.
Friday, September 25, 2026
Most SME owners discount before the buyer even objects — and call it good negotiating. Here's the sequence that stops you giving margin away for free.