Monday, November 09, 2026
Scaling Up publishes a price ladder from a $20 book to a $40,000-$120,000 annual coach retainer. Here is what each rung buys, who it suits, and when a coaching program is the better first step.
The short answer: Making It Happen is a self-paced online masterclass for owners who already have a plan and are not finishing it. It costs US$297, one payment, with a 30-day money-back guarantee. It is not the right first step if your problem is finding customers, or if you want a person checking in on you every week.
A disclosure first: Simple-Growth publishes this program, so this is a vendor's description. The facts below come from the live sales page, read on 11 November 2026. Market: United States. Last updated 11 November 2026.
The sales page lists video training, pre-made templates, a key points summary, real-world examples from big brands and small businesses, and Kevin D'Ambros-Smith's hard-learned tips, with instant digital access. It does not state a total running time or lesson count, so ask before you buy if that matters to you.
| Option | Cost | Best for | Weak point |
|---|---|---|---|
| Making It Happen | US$297, one payment | Turning an existing plan into routines and accountability | Self-paced, no live coach |
| A productivity book | Low | Ideas and inspiration | No templates built for your business, no support |
| A peer group or an operating system such as EOS | Quoted on request | Structure and outside accountability | Bigger commitment; ask for twelve-month costs in writing |
| One-to-one coaching | Quoted after a free call | A plan built around your constraint, with regular review | Larger investment |
Many owners use a program to get moving, then add coaching for more accountability. That is a choice, not a rule. If you are weighing a peer group, read how to choose between a peer group and a coach.
The US Census Bureau's Business Trends and Outlook Survey found that about 17% of US firms with fewer than 20 employees said they use AI, against about 30% of firms with 250 or more employees, as reported by the Minneapolis Fed (29 May 2026). The gap is not only about price or access. Smaller teams have less time to set tools up and make them stick, which is why a routine and a named owner for each priority matter as much as the tool.
The sales page gives no total running time. It is self-paced, so you set the speed.
Yes. The page states a 30-day money-back guarantee: if it is not useful, ask for a refund.
It is written for ambitious SME owners in New Zealand and the USA.
Book a free 30-minute call with Kevin and talk through one-to-one options.
Pick the one priority you keep postponing. If you can name it and the plan is clear, Making It Happen is built for you. If you cannot name it, take the free call first.
Sources: Minneapolis Fed on US Census Bureau BTOS data (US firms by size, April 2026 supplement, reported 29 May 2026). Price, modules and guarantee from the live sales page, 11 November 2026. Results vary. Back to the growth tips hub.
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