Thursday, November 12, 2026

Profit First fixes where your cash goes. A coach finds which problem to fix first. A plain guide to what Profit First is, what is free, who it suits, and how to choose.

Last updated 12 November 2026. Published by Simple-Growth (Motherbase Limited). Market: New Zealand.

If you run a business outside Auckland, you have more choices than a flight to the city: your local chamber of commerce, a programme delivered in your region, or a coach by video call. They suit different owners and they can be co-funded. Here is what two real regional examples offered, and how to choose.

A disclosure first: Simple-Growth publishes this guide. Kevin D'Ambros-Smith sells one-to-one business coaching, is an approved Regional Business Partner Network provider and partners with the Icehouse, so you are reading a guide from one of the options. The other options are described from their own public pages, opened on 12 November 2026 (New Zealand time). Prices and dates change, so confirm with each provider.

What Did Two Regional Examples Actually Offer?

  • Waikato Chamber of Commerce, Business Owners Programme (with the Icehouse), Hamilton. Three full days of learning over three months, for owners of businesses with revenue of $1M to $3M. The page listed Workshop 2 on Tuesday 20 October and Workshop 3 on Tuesday 17 November 2026, 9am to 4pm at Union Square Business Centre. Topics include strategy, leadership and resilience, team culture, sales, digital and social media, finance and a growth plan. The price was not listed (you enquire), the page said Management Capability Development funding may be available, and at least 10 enrolments were needed by 1 August 2026 for it to run. The page showed no later intake dates. Suits: an owner who wants a fixed schedule, a room of local peers and a day away from the business. Does not suit: someone who cannot commit three full days, or whose revenue is outside the stated band.
  • A Nelson chamber workshop, AI Agents for Business. A four-hour session on Tuesday 7 July 2026, 9am to 1pm, at NMIT in Nelson, presented by Caelan Huntress of AI Coaching Academy. The listed price was $350 for chamber members and $450 for non-members, excluding tax, and the event was registered with the Regional Business Partner Network. This event has passed, so treat it as a price and format guide. Suits: an owner with one clear topic who wants a short, low-cost session. Does not suit: an owner who needs a plan built around their own numbers.

What Does Government Funding Cover?

The Management Capability Development Fund, described on business.govt.nz (page last edited 3 August 2026), co-funds up to 50% of one-to-one training costs or up to 75% of group training costs, up to $5,000 per business each year, for established New Zealand businesses with fewer than 50 full-time employees. You register with the Regional Business Partner Network and talk to an adviser about your eligibility and training needs. Your business must pay the rest. Funding applies only to approved management training from registered providers, so ask any provider whether they are registered before you pay.

The Nelson workshop page set out the practical steps: eligible owners had fewer than 50 full-time employees and an NZBN, registered on the Regional Business Partner platform and had a discovery meeting with the regional Growth Advisor first. Do the discovery meeting before you pay.

Where Does One-To-One Coaching By Video Fit?

The Icehouse's Business Owner Programme page lists $6,295 + GST for three days over three months, in-person and in a group, with one-to-one coaching support, for owners turning over $1M to $3M. A chamber workshop costs a few hundred dollars and covers one topic. One-to-one coaching is different: it is weekly or fortnightly, built on your numbers, and delivered by video call, so your postcode does not matter. Simple-Growth coaching is by application, with scope and price agreed on a free call first. Suits: an owner who needs the plan to fit their own business and does not want to travel. Does not suit: an owner who learns best in a room of peers, where a regional programme is the better fit.

"A fortnight ago the Colab welcomed New Zealand's leading growth facilitator, The Icehouse and the powerhouse that is Kevin D'Ambros-Smith to work with 11 Food and Beverage companies from the region on to scale up their businesses. Feedback has been off the charts. The energy in the room was palpable. Kevin, you distilled business, marketing and sales strategy into powerful simple concepts and actions with real life stories of your start-up business and corporate life. You walk the talk with empathy and passion."

Nikki
MahiTahi / Colab

Five Questions To Choose

  • Do you learn best in a room or on a call? A room points to a regional programme. A call points to a coach.
  • Can you give three full days away from the business? If not, choose a short workshop or coaching in shorter blocks.
  • Is your question general or specific to your numbers? General topics suit a chamber workshop. Your own pricing, team or priorities suit one-to-one work.
  • Are you under 50 full-time employees? If yes, register with the Regional Business Partner Network and have the discovery meeting before paying anyone.
  • What would a good result look like in 90 days? Write one number. A provider who cannot help you set it is a warning sign.

Frequently Asked Questions

Do NZ chambers of commerce run business training?

Some do. The Waikato Chamber of Commerce listed a Business Owners Programme delivered with the Icehouse, and a Nelson chamber event page listed an AI workshop registered with the Regional Business Partner Network. Check your own chamber's events page for what is running now.

How much can government funding cover?

The Management Capability Development Fund co-funds up to 50% of one-to-one training costs or up to 75% of group training costs, up to $5,000 per business each year, for NZ businesses with fewer than 50 full-time employees. You pay the rest. Source: business.govt.nz, page last edited 3 August 2026.

Do I need to be in Auckland to work with a business coach?

No. Simple-Growth coaching is delivered by video call to owners across New Zealand, and the Icehouse and regional chambers also run in-person options in several regions.

What should I do before I pay for training?

If you are under 50 full-time employees, register with the Regional Business Partner Network and have the discovery meeting with your Growth Advisor first, because funding is set up before the training starts.

Not sure which fits? A 30-minute conversation will tell you honestly, including when a local programme is the better answer. More guides are in the business coaching hub.

Sources (opened 12 November 2026): Waikato Chamber of Commerce, Business Training Programmes (New Zealand); AI Agents for Business: Automating Workflows, event page (Nelson, New Zealand); business.govt.nz, Management Capability Development Fund (New Zealand); The Icehouse, Learning programmes (New Zealand). Last updated 12 November 2026.

Ready to find your one constraint?

Sunday, November 01, 2026

If every deal needs your personal persuasion to close, you don't have a sales process — you have a treadmill. Here's how to fix the offer so it does some of the selling for you.

Sunday, November 01, 2026

A positioning statement sits in a folder. Distinctiveness lives in the details customers actually notice. Here's the gap between knowing your difference and being remembered for it.

Sunday, November 01, 2026

Saying yes to every enquiry feels safer than growth. It isn't. Here's the strategic choice — who you're actually playing to win with — that most SME owners never make on purpose.

Sunday, November 01, 2026

Most NZ businesses are owner-run and many have no staff, so advice has to fit one person's week. Here is how coaches, consultants, mentors and peer groups differ, what is publicly known about cost, and how RBPN funding can help. Checked 1 November 2026.

Sunday, November 01, 2026

Four well-known ways to get help growing your business, compared on who each suits, what is publicly known about cost, and the seven questions to ask before you sign. Checked 1 November 2026.

Saturday, October 31, 2026

Most SME owners have a 12-month plan for the business but no vision for their own life. Here is a simple 3-step fix, plus the research behind it.

Saturday, October 31, 2026

US owners lose 33 working days a year to financial worry, mostly from not knowing their numbers. Here's the 2-number Monday check that closes the gap.

Saturday, October 31, 2026

46% of NZ small business owners aren't paying themselves. Here's why that has to change, and the three moves that build it into a real habit, not a hope.

Saturday, October 31, 2026

US owners lose 22 hours a month to financial admin and 56% get blindsided by a tax surprise. Here's the E-Myth fix that gets the books off your desk for good.

Saturday, October 31, 2026

41% of US owners say the cash-flow gap between money in and bills out is their top stressor. Here's why better follow-up won't fix it, and the three moves that stop the chase before it starts.

Saturday, October 31, 2026

63% of US small businesses say word of mouth is key to new customers. Here's how to build that into a system that still works when you're not personally chasing it.

Saturday, October 31, 2026

68% of US owners have delayed a major decision purely from fear of getting it wrong. Here's the 15-minute premortem test that gets you unstuck before you spend another dollar on it.

Friday, October 30, 2026

UK SME owners now spend almost twice as long on admin as on growth, per a fresh 2026 survey. Here's the three-step Weekly Execution Audit Kevin uses to help owners flip that ratio.

Friday, October 30, 2026

Only 30% of US owners finished 2025 with profits above expectations, down from 57% the year before. Here's the real reason growing revenue stopped meaning growing margin.

Friday, October 30, 2026

43% of US owners have hidden business stress from their own family. Here's why carrying it alone is the actual problem, and why Kevin hired his own coach.