Sunday, November 08, 2026

Coaching is largely unregulated, so the vetting is yours to do. Here are 12 questions to ask any business coach in NZ before you sign, with what a good answer sounds like.

Flat out for four months, then quiet enough to hear the till. If that's your business, you've probably told yourself it's just the nature of what you do — weather-dependent, seasonal, nothing to be done about it. In the US, 78% of seasonal businesses say they face a cash flow gap of three months or longer every single year, and more than six in ten say that gap has become harder to manage over the last three years, not easier (Crestmont Capital, US, 2026, 412 seasonal business owners). It isn't just you, and it isn't getting easier on its own.

"Seasonal" Isn't A Season. It's A Design Choice.

The villain is the word "seasonal" itself, used as an excuse rather than a problem to solve. Off-season revenue for seasonal US businesses falls an average of 54% below peak — a number that sounds inevitable right up until you meet a business that refused to accept it.

What you'll miss, left as it is: another ten weeks every year spent hoping the phone rings, instead of ten weeks with a plan already running.

Eleven Streams, One Season, Zero Luck

A mountain bike park client of mine had, by the time we'd mapped it properly, eleven separate revenue streams feeding one business — not by accident, by design. One of those streams was season passes: 730 of them, with 300 already locked in from returning riders, leaving 430 to sell in a ten-week window before the season opened. Broken down, that's six passes a day, every day, not "sell as many as we can and hope." Six a day is a target you can actually manage; "as many as possible" isn't.

The same business ran one of the simplest KPIs I've ever set with a client: the on-site mechanic offered fifty customers a free bike check. One number, tracked weekly. Repairs went up. Rentals went up. Accidents went down. One small, deliberately chosen number, smoothing a business that used to run entirely on weather.

  • List every way money could enter the business, not just the obvious one — most owners are running one revenue stream and calling it the whole business.
  • Turn your biggest seasonal push into a daily number — "sell 430 passes" becomes "sell 6 a day," which is a target, not a hope.
  • Find one small, repeatable action that smooths the quiet months, even a modest one — it compounds faster than it looks.

"Kevin is a master of his craft... Participants don't just sit and listen; they leave buzzing with breakthrough ideas and simplified, highly effective growth strategies."

— Darilyn Kane, Coaching and Advisory Lead, The Icehouse

Key Takeaways

  • Know that seasonal cash gaps are common and, by most owners' own account, getting harder — not a sign you're doing it wrong.
  • Break big seasonal targets into a daily number you can actually hit.
  • Build more than one revenue stream deliberately, rather than discovering you only had one.
  • Track one small, repeatable number through the quiet months — it does more than it looks like it will.

This isn't for you if "that's just our busy season" is where the thinking stops. It is for you if you're ready to make the quiet months pay their way too.

If your business only really works four months of the year, that's exactly the kind of constraint we'd start with.

Friday, October 09, 2026

A new market, a new product line, a second location: most lose money the same way, by skipping the three numbers that would have told them how big the opportunity really was.

Friday, October 09, 2026

Most people picture coaching as a conversation. The sessions that actually move a business are a loop, repeated every week, until it becomes how the owner thinks.

Friday, October 09, 2026

A forty-item to-do list with none of the three that mattered finished is not a time management problem. It is a filter problem, and the Eisenhower Matrix is the filter.

Friday, October 09, 2026

A good salesperson gets four real conversations a day. A good presentation, given once, can reach four hundred. Here is why most SME sales teams never use it.

Friday, October 09, 2026

Customers do not leave because a competitor shouted louder. They leave because, in the exact moment they needed someone, your brand was not the one they thought of.

Friday, October 09, 2026

Most SME owners track one number: the bank balance. The businesses that compound track four, using Kaplan and Norton's Balanced Scorecard, and catch the problem before it ever reaches the bank account.

Thursday, October 08, 2026

Nearly half of NZ SME owners plan to raise prices this year. Only 4 percent of companies have a value proposition clear enough to justify it.

Thursday, October 08, 2026

Revenue can climb for years while the actual value of the business barely moves. Here are the eight drivers that decide which one you are really building, and why owner independence usually matters most.

Thursday, October 08, 2026

If every session with your coach leaves you comfortable, that is the warning sign, not the proof it is working. Here is why direct feedback outperforms kind feedback, backed by Gallup's data.

Thursday, October 08, 2026

A global survey of over 10,000 workers found trusted employees nearly twice as productive as distrusted ones. If your calendar fixes keep failing, the real constraint may be trust, not time.

Thursday, October 08, 2026

Most sales conversations present cheapest to most expensive. New research found flipping that order lifted revenue by 10.8 percent, with no price changes at all. Here is how to use it.

Thursday, October 08, 2026

Most SME marketing budgets are weighted toward customers who already buy. The research says that is the smaller lever. Here is where brand growth actually comes from, and how to redirect your spend toward it.

Thursday, October 08, 2026

Most SME strategy problems are not thinking problems, they are seeing problems. Here is the one-page model that catches the two mistakes that quietly kill most growing businesses before they show up in the bank account.

Wednesday, October 07, 2026

Four pillars, one real constraint and a 90-day plan. Here is how the Simple-Growth System works, plus a 45-minute test you can run this week.