Saturday, November 07, 2026

Quick Wins is a self-paced online masterclass of 15 sales strategies with templates and examples, $97 one payment. Who it suits, who should skip it, how it compares with other routes, and a 90-day way to use it. Checked 6 November 2026.

It’s 9pm, the kids are in bed, and you’re doing the invoicing because nobody else can be trusted with it, right after you did the books and right before you remember the tax return is due. You tell yourself this is temporary, that it’ll ease up once the business is bigger. It won’t — not unless something about how you spend your time actually changes.

You’re not lazy and you’re not disorganised. US research from Xero’s 2026 Emotional Tax Return study puts the average small business owner at roughly 22 hours a month on financial admin alone, with 56% blindsided by a tax surprise during the year. That’s nearly three working days a month spent on tasks that don’t grow the business — they just keep it from falling over.

I’m not here to tell you to work harder. I’m here to show you the one question that frees up most of those 22 hours.

The More-Hours Myth

The advice most owners get is some version of “get up earlier” or “block your calendar.” That treats the symptom. The real problem is that you’re trying to be excellent at everything — sales, delivery, the books, the tax, the hiring — when excellence at everything is simply not available to one person. The villain isn’t your work ethic. It’s the belief that doing it all yourself is the responsible option.

The ONE Thing: Gary Keller’s Focusing Question

Gary Keller and Jay Papasan built a whole book, and a whole way of working, around one question: what’s the one thing you can do such that, by doing it, everything else becomes easier or unnecessary? Applied to an overloaded owner, it’s brutally simple — the books and the tax aren’t your one thing, no matter how long you’ve been doing them. Handing them to a bookkeeper or an accountant isn’t weakness. It’s the single highest-leverage move most owners in your position haven’t made yet.

I used to be a recovering perfectionist myself — redrafting emails and decks endlessly before anything went out the door. What changed it wasn’t more discipline. It was accepting that something published at 70 to 80% beats something perfect that never leaves your drafts folder, because it can’t work for you until it’s actually out in the world. The same logic applies to admin: a bookkeeper who gets your numbers 90% right, fast, beats you doing them 100% right, late, at 9pm, after everyone else is asleep.

"Specific to my business requirements and takes a systematic approach. Practical, specific, and pertinent to my business."

— Simon Keepa, Icehouse Coaching Programme

Why You’re Still Doing It Yourself

You already know you should hand this off. The reason you haven’t is trust — it’s your money, your risk, and letting go feels like losing control of the one part of the business you can actually see clearly. That’s a real fear, not a silly one, and it’s exactly where a second pair of eyes helps: building the handover properly, with the right checks in place, so letting go doesn’t mean losing visibility.

This isn’t for you if control matters more to you than your evenings. The ONE Thing only works if you’re willing to be genuinely average at the tasks that aren’t yours to be excellent at.

This Week’s Move

  • List every task you did last week that wasn’t sales, delivery or leadership.
  • Circle the one that would cost the least to hand off and the most time to keep doing.
  • Get one quote from a bookkeeper or VA this week — just a quote, not a commitment.

Key Takeaways

  • Name your one thing — the task only you can do that makes everything else smaller.
  • Hand off the books and the tax before they cost you another evening.
  • Publish at 70 to 80% rather than chase 100% that never ships.
  • Could you list what you did last Tuesday night, hour by hour? That list is your answer.

If you’re still doing the books, the invoicing and the tax at 9pm, that’s the first thing Simple-Growth helps you hand off properly.

Monday, September 21, 2026

Winning deals and building compounding growth are not the same thing. Learn the Compounding Growth Audit to see if your business is actually building an asset — or starting from zero every quarter.

Monday, September 21, 2026

16% of grocery households now have someone using a GLP-1 medication — and they're buying less across your category, not switching brands. Here's the three-step Appetite Audit for your range before Q4.

Monday, September 21, 2026

Most SME owners compete by trying to be better than everyone else — and that's exactly why they're stuck. Here's the 3-step framework to become the only option instead.

Monday, September 21, 2026

You paid for a website and a rebrand — but your Google Business Profile is what's actually deciding who gets the call. Here's how to fix it this week.

Monday, September 21, 2026

The order you say things in a sales call matters more than the words. Here's the pricing sequence mistake quietly costing SME owners their margin.

Monday, September 21, 2026

Working longer feels responsible heading into Q4 — but the data says your output actually falls past a point. Here's how to find your real ceiling.

Monday, September 21, 2026

Time who talks in your next coaching session. If it's mostly your coach, you're getting a lecture — not the accountability that actually changes behaviour.

Monday, September 21, 2026

Chasing wholesale and DTC at once usually means neither gets funded properly. Here's the Channel Mix Audit to pick a primary channel and actually grow.

Monday, September 21, 2026

26% of small business owners plan to spend $0 on marketing this month — and it's capping their growth more than they realize. Here's the Marketing Floor framework to fix it.

Monday, September 21, 2026

Most strategic plans are built on what founders assume customers buy — not what they actually say. Here's the one-week audit that closes the gap.

Monday, September 21, 2026

Most SME marketing still targets a customer persona sketched out years ago. Here's how to find out who's actually buying — and fix the mismatch.

Monday, September 21, 2026

Most SME sales proposals are built to impress, not to close. Here's the one-page format that gets buyers to yes faster.

Monday, September 21, 2026

If Sunday afternoon has become the least relaxing part of your weekend, it's a design problem, not a discipline one. Here's the fix.

Monday, September 21, 2026

Most owners choose a coaching format by budget, not by stage. Here's the test that shows which format actually fits your business right now.

Monday, September 21, 2026

Private label deals look like free growth — until they quietly cost you margin, capacity, and control. Here's how to protect your brand before signing.