Thursday, November 05, 2026

Busy one month, silent the next, and no idea which deals were ever real? Neil Rackham's SPIN questions surface the truth weeks before a quiet month does.

The new process document has been "nearly done" for three months. So has the website update, the onboarding checklist and the pricing page rewrite. None of them are hard. All of them are sitting at roughly 80%, waiting for a round of polish that never quite happens, because somewhere along the way you decided it had to be right before it could go out. It doesn't. It has to go out before it can become right.

The Enemy: Perfectionism Dressed Up As High Standards

94% of NZ small business owners surveyed said they were not reaching their business goals (Xero Money Matters, NZ, 2023) — and for a striking number of them, the gap isn't a lack of plans. It's plans that never left the draft folder. "High standards" sounds like discipline. In practice it's usually fear of judgment wearing a more respectable name, and it costs implementation more than any bad idea ever has.

Lean ECRS: Toyota's Four Moves For An Almost-Finished Backlog

Toyota's Lean ECRS method was built to strip waste out of a process. Pointed at your backlog of almost-finished projects, it works just as well.

  • Eliminate — Cut the one step in the project that doesn't actually matter to the person using it.
  • Combine — Merge two half-finished tasks that have been competing for the same hour.
  • Rearrange — Move the step that's actually blocking you to the front of the queue.
  • Simplify — Cut the output down until 80% finished is genuinely good enough to ship today.

"Kevin has simplified a lot of the processes that have been floating in my head. It has made things easier to navigate as we begin to launch a new service offering to the market. I feel confident and able to do this, thanks to Kevin."

— Estelle Kruse, Icehouse Coaching Programme

The Execution Gap: Kevin's Own Scar On This One

Kevin calls himself a recovering perfectionist. He used to redraft the same email endlessly before sending it, chasing a version that didn't exist. The rule that fixed it wasn't motivational — it was practical: it can't work for you until it's in the public domain. Publish at 70 to 80%, then improve it in the open, with real feedback, instead of alone with an imaginary critic.

That shift is simple to describe and genuinely hard to do alone, which is exactly where having someone outside the business — checking in on what shipped, not what's still being polished — turns a good intention into an actual habit.

Do This By 9am Tomorrow

  • Pick the one project that's been "almost done" the longest, and ship whatever version exists right now.
  • Run it through Eliminate, Combine, Rearrange, Simplify before touching it again.
  • Tell one person outside the business what you shipped today, not what you're still working on.

This isn't for the owner who needs everything flawless before it counts. It's for the owner ready to let 80% finished count as done, starting with the project that's been sitting the longest.

Key Takeaways

  • Name perfectionism as the real blocker, not the project's complexity.
  • Apply Lean ECRS — Eliminate, Combine, Rearrange, Simplify — to anything stuck near finished.
  • Ship at 70 to 80% complete, then improve it with real feedback instead of alone.
  • Report what shipped to someone outside the business, not what's still in progress.

None of this makes the work easier. It makes it finished — and a finished 80% beats a perfect project that never left the draft folder, every single time.

If your business is built on hope that this version will finally be right, rather than a habit of shipping, that's the first thing we fix.

Sunday, November 01, 2026

An executive coach develops you as a leader. A business coach works on the business. A fair, source-linked guide for US owners, with best-for and not-ideal-if for every option.

Sunday, November 01, 2026

Not every stuck business has a mindset problem, and not every one has a strategy problem. Here is how NZ owners can tell which kind of coach they need now, and why the best ones do both.

Sunday, November 01, 2026

A franchise network or an independent coach? Here is who each suits, what is publicly known about cost and guarantees, and the questions to ask before you sign. Checked 1 November 2026.

Sunday, November 01, 2026

New 2026 research shows SME owners earning most of their revenue from repeat customers are nearly four times more likely to be profitable than those chasing new customers alone. Here is the simple shift that changes the number that matters.

Sunday, November 01, 2026

Management Capability Development funding can cover up to half of one-to-one business training for eligible NZ businesses. Here is who qualifies, what it covers, what it does not, and the order to do things in.

Sunday, November 01, 2026

Revenue can climb for years while the business quietly becomes more dependent on you, not less. Here's the growth driver most SME owners never put on their own dashboard.

Sunday, November 01, 2026

You cancelled the weekend away again. If you can't step away long enough to ask whether a coach is worth it, that's not a reason to skip the question — it's the reason to ask it.

Sunday, November 01, 2026

94% of NZ owners say they're not reaching their business goals. Not from lack of effort — from nowhere to see progress. Here's the visible scoreboard that fixes it.

Sunday, November 01, 2026

If every deal needs your personal persuasion to close, you don't have a sales process — you have a treadmill. Here's how to fix the offer so it does some of the selling for you.

Sunday, November 01, 2026

A positioning statement sits in a folder. Distinctiveness lives in the details customers actually notice. Here's the gap between knowing your difference and being remembered for it.

Sunday, November 01, 2026

Saying yes to every enquiry feels safer than growth. It isn't. Here's the strategic choice — who you're actually playing to win with — that most SME owners never make on purpose.

Sunday, November 01, 2026

Most NZ businesses are owner-run and many have no staff, so advice has to fit one person's week. Here is how coaches, consultants, mentors and peer groups differ, what is publicly known about cost, and how RBPN funding can help. Checked 1 November 2026.

Sunday, November 01, 2026

Four well-known ways to get help growing your business, compared on who each suits, what is publicly known about cost, and the seven questions to ask before you sign. Checked 1 November 2026.

Saturday, October 31, 2026

Most SME owners have a 12-month plan for the business but no vision for their own life. Here is a simple 3-step fix, plus the research behind it.

Saturday, October 31, 2026

US owners lose 33 working days a year to financial worry, mostly from not knowing their numbers. Here's the 2-number Monday check that closes the gap.