Thursday, November 05, 2026

Vistage puts you in a group of 12 to 16 owners with a Chair. Simple-Growth is one owner-run coach who finds your constraint first. Here is who each suits, what is public on cost, and six questions to ask. Checked 5 November 2026.

Ask most SME owners how to improve sales and they'll say the same thing: more leads. It's the default answer, and it's usually wrong. More leads poured into a slow, leaky pipeline just means more deals sitting there going stale. The metric that actually predicts revenue growth isn't lead volume — it's sales velocity, and almost no SME owner has ever calculated theirs.

The Named Enemy: The Lead Volume Obsession

Sales velocity is a single number: how much revenue your pipeline generates per day. It's calculated as (number of open opportunities × win rate × average deal size) ÷ length of your sales cycle in days. The formula is used across enterprise sales teams and is explained in detail by HubSpot's sales research team — but it's rarely taught to SME owners, who default to counting leads instead. The problem with counting leads alone is that it ignores the two levers that usually matter more: how long deals take to close, and what percentage actually convert. A business that halves its sales cycle length doubles its velocity with the exact same number of leads it already had.

The Framework: The Four-Lever Velocity Audit

Once you know your velocity number, you can see exactly which lever is worth pulling — instead of guessing that "more marketing" will fix a sales problem.

1. Calculate your baseline — Multiply your open opportunities by your historical win rate and average deal size, then divide by your average sales cycle length in days. That's your daily pipeline value.

2. Find your weakest lever — Of the four inputs, which has moved the least in the last twelve months? For most SME sales teams, it's cycle length — deals drift because nobody owns pushing them forward.

3. Attack cycle length first — Set a hard maximum number of days a deal can sit in each pipeline stage before it triggers a follow-up action. This single change typically moves velocity faster than any lead-generation campaign.

“Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out.”

— Curtis Hacon, Give A Sh!T

Why Owners Know This and Still Chase More Leads

Buying more leads is an action you can take this afternoon — book the ad spend, brief the agency, watch the numbers roll in. Fixing cycle length and win rate means confronting your own sales process, your own follow-up discipline, and often your own team's habits, which is a much harder conversation to have with yourself. It's genuinely more comfortable to blame lead quality than to audit why deals sit untouched for three weeks at "proposal sent." This is where an experienced outside operator changes the outcome — someone who can look at your pipeline for thirty minutes and tell you, without ego attached to your process, exactly which stage is bleeding velocity.

Quick Wins Before Your Next Sales Meeting

  • Calculate your velocity number today using last quarter's actual figures, not projections.
  • Identify the pipeline stage where deals sit longest, and set a maximum number of days allowed before a mandatory next action.
  • Recalculate velocity monthly, not annually — it's the earliest warning indicator you have that something in your sales engine has changed.

Key Takeaways

  • Calculate your sales velocity: opportunities × win rate × deal size ÷ cycle length.
  • Stop defaulting to "more leads" as the answer to every sales slowdown.
  • Target cycle length first — it's usually the most neglected and most fixable lever.
  • Recalculate velocity monthly to catch problems before they show up in revenue.

If nobody in your business can tell you your sales velocity number right now, that's the first gap Kevin closes with you.

...and you become the owner who knows exactly how fast your pipeline turns into revenue.

Sunday, October 25, 2026

More people call themselves a business coach than ever before. Here's the one test that actually separates a coach who gets results from one who just talks.

Sunday, October 25, 2026

A 2024 study found SME owners lose 22% of their working week to admin and compliance. Here's the task-level AI audit that claws the time back without hiring anyone.

Sunday, October 25, 2026

Seller-initiated deals close at nearly double the rate of buyer-initiated ones. Here's why proactive selling beats waiting for inbound, and how to shift the ratio.

Sunday, October 25, 2026

The best customer-acquisition channel most SME owners ignore isn't an ad platform — it's the audience someone else already spent years building. Here's how to borrow it properly.

Sunday, October 25, 2026

Most strategic plans don't fail in June — they fail the day they're signed off, while everyone still feels confident. Here's the one-page exercise that catches the fatal flaw first.

Saturday, October 24, 2026

79% of SME owners can't make a strategic plan stick, and it's not an ambition problem. Here's the one-page fix that turns an annual plan into a system you actually use every week.

Saturday, October 24, 2026

SMB customer acquisition cost rose 18.4 percent year on year in 2025. Here's Alex Hormozi's Value Equation, and why improving your offer beats outspending a rising ad market.

Saturday, October 24, 2026

A 2026 Bluehost study found 87 percent of small business owners now use AI daily, yet only 6 percent trust it with their brand voice. Here's exactly where a business coach still earns their fee.

Saturday, October 24, 2026

Gallup found 55 percent of US business owners have no real plan for their business beyond themselves. Here's the two-week test that reveals how dependent your business really is on you.

Saturday, October 24, 2026

LinkedIn's 2026 research found 40 percent of B2B deals end in "no decision," not a loss to a rival. Here's how to build urgency into your sales process so your pipeline stops dying in silence.

Saturday, October 24, 2026

Organic reach on Instagram fell roughly 14 percent year on year in 2026, and every platform is heading the same way. Here's the channel SME owners already own that no algorithm can throttle.

Saturday, October 24, 2026

Up to 90 percent of strategies never get executed, and it's almost never the document's fault. Here's the team dysfunction actually behind it, and how to fix it before you rewrite the plan again.

Friday, October 23, 2026

Two-thirds of small business owners are raising prices in 2026. If you're in the third who won't, the real problem is probably your offer, not your price point.

Friday, October 23, 2026

Revenue was fine. Profitability growth wasn't, for the first time in a year and a half. Here's the one number to track through your own busy season so the same thing doesn't happen to you.

Friday, October 23, 2026

Just 25% of business owners have natural delegator talent. Here's the Clockwork test a good coach runs before any strategy conversation happens.