Monday, October 26, 2026

A well-known coaching ROI study found a $7.90 return per $1 spent. Here's an honest look at where that number comes from, and what actually transfers to an SME owner.

If you cancelled every meeting on your calendar for the next two weeks, would your business actually slow down — or would some of it speed up? Harvard Business Review's review of meeting research found that about 70% of meetings kept employees from completing the very work the meeting was supposedly about. That figure covers employees generally, not SME owners specifically, but anyone who has sat through a status update that could have been a two-line message knows exactly which category they're in.

After over 30 years running meetings at agencies and inside nine businesses of my own, I've never once seen a business get more done by having more meetings. I've seen plenty get more done by replacing a tangle of ad-hoc catch-ups with one deliberate rhythm.

The Meeting Habit Nobody Designed on Purpose

The enemy here isn't meetings themselves — it's the meeting calendar that grew by accident. A weekly catch-up here, a one-off project update there, a client call that somehow became a standing Tuesday slot eighteen months ago and never got un-booked. Nobody sat down and designed this calendar; it accreted, one "let's just get something in the diary" at a time. By the time a business reaches ten or fifteen people, the owner can lose a third of their working week to meetings that were never actually redesigned once their original reason had passed.

Verne Harnish's Meeting Rhythm, Sized for an SME

Harnish's Rockefeller Habits sets out a cadence built for fast-growing companies. At SME scale, it collapses to four decisions:

  • Daily huddle, 10–15 minutes. What's blocking today, nothing else. No status reports, no laptops open.
  • Weekly tactical, 45–60 minutes. The numbers that matter this week, and the two or three issues actually worth the whole team's time to solve together.
  • Monthly or quarterly strategic, half a day. Step back from the week-to-week grind and check the plan is still the right plan.
  • Everything else gets a decision, not a slot. Either it's a two-minute conversation that never needed a calendar invite, or it belongs in one of the three rhythms above. There is no fourth category.

"Specific to my business requirements and takes a systematic approach. Practical, specific, and pertinent to my business."

— Simon Keepa

Why Owners Who've Heard of This Still Run Eleven Meetings a Week

Redesigning the calendar means telling someone whose standing meeting you're cancelling that it wasn't actually earning its slot — an uncomfortable conversation to have alone. It's a far easier conversation when an outside adviser is the one asking the question, "what is this meeting actually for, now?", because it reads as structural, not personal.

Key Takeaways

  • Recognise that roughly 70% of meetings, per HBR's review of the research, stop the work they're meant to enable.
  • Replace an accidental meeting calendar with four deliberate rhythms: daily, weekly, monthly/quarterly, and everything-else.
  • Cut any meeting that doesn't clearly belong to one of those three rhythms.
  • Bring in an outside view to ask the uncomfortable "what's this actually for" question before year-end chaos makes it worse.

If you can't remember the last time you cancelled a recurring meeting rather than added one, that's worth a look before this year's plan runs out of road.

Wednesday, September 09, 2026

Most SME owners quietly go quiet on marketing right when customers are buying the most. Here's the simple plan to hold your ground through Nov-Jan without burning out your team or your budget.

Wednesday, September 09, 2026

That pricing review, that org chart, that product line nobody will kill — they're not neutral. Learn how to spot and pay down the strategic debt quietly taxing every decision you make.

Wednesday, September 09, 2026

Most business owners survive the slow season and wait for trading to pick up. The ones who grow fastest use the quiet to fix last peak's bottlenecks, cross-train their teams, and renegotiate supplier terms.

Wednesday, September 09, 2026

When coaching starts feeling comfortable, most owners think they've outgrown their coach. Usually they've just outgrown the scope. Here's how the Scope Reset Conversation keeps a great coaching relationship producing great results.

Wednesday, September 09, 2026

At five people, the founder is the system. At twelve, that system breaks. The Ten-Employee Wall is a predictable structural failure — and here's the Systems Reset framework that gets you through it.

Wednesday, September 09, 2026

January is the hardest month to sell in — and the work that prevents the January gap needed to start in September. Here's the 90-Day Pipeline Bridge framework that fills the gap before it opens.

Wednesday, September 09, 2026

Category managers at major retailers are making their Q1 2027 ranging decisions right now. Most FMCG founders find out too late. Here's the Buyer-Ready Proof Pack framework that gets you into the conversation.

Wednesday, September 09, 2026

Most businesses plan for Q4 in January — after it's already over. The owners who consistently outperform their peers write their Q4 plan in September, while there's still time to act on what they find.

Wednesday, September 09, 2026

A new survey shows the average small business owner is running five jobs at once — and burning 200+ hours a year proving it. Here's the two-hat framework that gets your time back within 90 days.

Tuesday, September 08, 2026

New 2026 consumer data shows most shoppers are value-seekers, not bargain hunters — yet 95% still rate brand trust as important. Here's the six-point test your FMCG brand must pass to earn the sale without discounting.

Tuesday, September 08, 2026

New 2026 grocery data shows branded FMCG products are being promoted twice as often as private label — and still losing share and loyalty. Kevin D'Ambros-Smith on why discounting harder is the wrong fix, and what pricing architecture looks like instead.

Monday, September 07, 2026

A 2026 Fed survey of 6,525 small businesses found owner confidence at a 6-year low — while actual revenue, employment and profitability held steady. Why the gap, not the economy, is the real risk for SME and FMCG owners.

Sunday, September 06, 2026

Burst campaigns reset to zero every time. Here's why a sustainable weekly cadence beats an intense one-month push, and how to protect it through the slow months.

Sunday, September 06, 2026

Most SME sales forecasts are built by adding up pipeline value — and it's almost always wrong. Here's how exit criteria, deal age, and weighted forecasting fix it.

Sunday, September 06, 2026

Most of what fills an owner's calendar isn't driving results. Here's how to run a structured 80/20 audit that identifies the real 20% — and what to do with the rest.