Saturday, October 31, 2026
63% of US small businesses say word of mouth is key to new customers. Here's how to build that into a system that still works when you're not personally chasing it.
Choose a franchise network such as ActionCOACH if you want a standard programme, a brand behind your coach and group options at a published starting price. Choose an independent coach if you want one experienced person designing the work around your numbers. Either can work. The wrong choice is the one you make without asking the questions below.
A disclosure first: Simple-Growth publishes this guide and Kevin D'Ambros-Smith is an independent business coach, so he is not neutral. That is why this explains who each option suits instead of ranking them, and sticks to what the organisations say publicly. Checked 1 November 2026.
ActionCOACH is a franchise network. On its own site it says it has served thousands of businesses since 1993 and refined its frameworks in over 80 countries. You buy into a recognised system, delivered by a local franchise coach.
An independent coach runs their own practice and builds the work around you. Kevin has coached 200+ businesses one-on-one across 30+ industries, through Simple-Growth since 2017.
The practical difference is where the consistency comes from. With a network it comes from the system. With an independent it comes from the person, so you need to check the person.
This is not for you if you only need a specialist task done, such as a website or an accounting clean-up. Hire that specialist directly.
Publicly, very little is known about one-on-one coaching prices from either side. ActionCOACH's cost page says one-on-one typically costs more than group coaching and lists the factors that move the price: programme format, personalisation, the growth pace you want and the complexity of your business. Simple-Growth does not publish a price list either, so ask any provider for a written 12-month total.
Funding is the part many owners miss. The Regional Business Partner Network's Management Capability Development Fund can cover up to 50% of one-to-one training costs, to a maximum of $5,000 per business each year, for eligible New Zealand businesses. The training must come from an approved provider and you must register and have a discovery session first. Kevin is an approved Regional Business Partner Network provider. Rules change, so confirm them on business.govt.nz before you commit.
Put the same seven questions to every provider, Kevin included, and compare the answers on paper. A coach who answers with specifics is worth another conversation.
Yes. ActionCOACH links to a franchising page from its main navigation, and coaching is delivered by local coaches in its network. Ask which coach you would work with and how long they have been coaching.
Neither is automatically better. A network gives you a recognised process; an independent gives you a bespoke one. The better choice is the one whose coach has done what you need to do and can show you how.
There is no published standard. ActionCOACH quotes group coaching from about $99 a month and gives no one-on-one figure. Most providers price one-on-one by quote, so ask for a written 12-month total and check whether funding applies.
Possibly. The Regional Business Partner Network can co-fund up to 50% of one-to-one training from an approved provider, capped at $5,000 per business a year, if you are an eligible New Zealand business. Check the current rules on business.govt.nz.
Book one free conversation and use the seven questions above. You should leave knowing your likely constraint and what the first 90 days would look like, with no obligation.
Not sure which suits you? A 30-minute conversation will tell you, and you are welcome to take the answers to any other provider. You can also read how ActionCOACH, EOS, Scaling Up and Vistage compare or how coaches, consultants, mentors and peer groups differ.
Sources (checked 1 November 2026): ActionCOACH, How much does business coaching cost?, business.govt.nz, Regional Business Partner Network. Last updated 1 November 2026.
Wednesday, September 30, 2026
Acquiring a new customer costs five to seven times more than growing revenue from an existing one. Here is the share-of-wallet audit that finds it.
Wednesday, September 30, 2026
Most coaches say yes to everyone who can pay them. Here is the real test for whether a business coach is actually right for your business.
Wednesday, September 30, 2026
The average knowledge worker gets barely an hour of uninterrupted time a day. Here is the meeting-free day protocol that gives your team room to think.
Wednesday, September 30, 2026
A verbal yes is not a closed deal, and more than 40 percent of B2B deals stall in the gap between agreement and signature. Here is how to close it.
Wednesday, September 30, 2026
Ninety percent of blog content gets zero traffic from Google, and most SME blogs are no exception. Here is the content-market fit audit that fixes it.
Wednesday, September 30, 2026
Most SME owners benchmark against competitors whose real numbers they can never see. Here is the same-quarter self-benchmark that actually predicts growth.
Wednesday, September 30, 2026
Organic growth is always category growth plus share change. Here is the Share-of-Growth Audit that shows whether your revenue chart is real outperformance or a rising tide.
Wednesday, September 30, 2026
Habit research shows real change takes an average of 66 days, not three weeks. Here is the Commitment Corridor for judging whether coaching is working before you quit right before it does.
Wednesday, September 30, 2026
Workers lose roughly ten hours a week to manual, repetitive tasks. Before your next hire, run the Automate-or-Hire Filter to find out if the role should exist at all.
Wednesday, September 30, 2026
Half your sales team hitting quota means the other half is being carried by one or two people whose method has never been written down. Here is how to fix that before someone resigns.
Wednesday, September 30, 2026
Seventy six percent of purchase decisions happen at the shelf, not in the weeks of advertising before it. Here is the Shelf Impact Audit for FMCG brands that have never actually tested their own packaging.
Wednesday, September 30, 2026
Your dashboard has too many numbers and no owner for most of them. Here is the Focus Metric Framework SME owners use to find the one number that actually drives growth this quarter.
Wednesday, September 30, 2026
Twelve million American businesses worth nearly $10 trillion need new owners within a decade - and most of them, as currently run, cannot be sold. Here is the three-part test that tells you whether yours is one of them, and what to fix first.
Wednesday, September 30, 2026
Bain found a 5 percent lift in customer retention can boost profits 25 to 95 percent. Here's the Cohort Retention Audit that reveals whether your growth is real or just replacing lost customers.
Wednesday, September 30, 2026
Research shows much of the feedback we receive is too comfortable to change anything. Here's the Pushback Test that reveals whether your business coach genuinely challenges you or just agrees.