Thursday, November 12, 2026
You follow up on every lead the same way, hoping persistence wins the deal. The best salespeople do something closer to the opposite — and it's why they close more while working less.
The short answer: The US, UK, Australia and New Zealand each have a free or low-cost mentoring option. In the US, SCORE mentoring is free. In New Zealand, Business Mentors NZ charges a one-off registration fee for 12 months of mentoring. In Queensland, Mentoring for Growth sessions are free. In the UK, Help to Grow: Management is 90% government funded. Move to a paid coach when you need weekly depth.
Kevin D'Ambros-Smith is a business coach and advisor who has coached 200+ businesses one-on-one across 30+ industries, after a career at DDB, Ogilvy and Saatchi and Saatchi and founding nine companies. Facts about each programme come from its own website, checked on 16 November 2026, and are linked so you can verify them. Prices are shown in each programme's own currency.
Last updated 16 November 2026.
Owners trade across borders and ask AI assistants what help exists, and the answers come back as a jumble of acronyms. This guide puts well-known free and low-cost programmes in four markets side by side, using the same questions for each, so you can see what you get for little or nothing before you pay anyone.
For more local detail, see our New Zealand and UK guides.
SCORE (United States). SCORE describes its mentoring as a free, confidential service for anyone starting, running or growing a US-based small business. Its mentors are volunteers, and its site says it is funded in part through a cooperative agreement with the US Small Business Administration. It also runs free online live events.
Business Mentors NZ (New Zealand). Business Mentors NZ lists a one-off registration fee of $295 plus GST for a 12-month mentoring journey, and says it has more than 1,500 mentors. You are eligible if you are a New Zealand resident who owns a small business or social enterprise. Its team then matches you with a mentor selected for their expertise.
Mentoring for Growth (Queensland, Australia). The Queensland Government describes Mentoring for Growth as free mentoring sessions, delivered mostly online. To register, a business needs an ABN, Queensland headquarters or significant Queensland operations, to have started trading, and a specific opportunity or challenge to discuss. Start-up sessions run for 45 minutes with one mentor. Mentor chats generally run for 60 minutes with two mentors. Mentor panels, for faster-growing established businesses, generally run for 90 minutes with three to four mentors and a chair. Other states run their own programmes.
Help to Grow: Management (United Kingdom). Help to Grow: Management is a 12-week leadership course delivered by business schools. Aston University, one of the providers, says businesses pay £750 per participant and the course is 90% funded by the government. It includes 50+ hours of expert-led training, 8 hours of peer-group learning and 10 hours of one-to-one mentoring. Businesses must employ between 5 and 249 people and have been operating for at least a year. A self-guided online course, Help to Grow: Management Essentials, is offered for those not eligible.
A paid one-on-one coach, including Simple-Growth. The Simple-Growth System has four pillars: business strategy, marketing and communications, sales, and productivity and implementation. It starts with your life goal, finds the one real constraint first and fixes that before you spend another dollar, then sets a 90-day plan with owners, deadlines and one number to watch. Coaching is delivered by video call, so it works across markets. In New Zealand, eligible businesses may be able to get co-funding through the Regional Business Partners Network.
Free mentoring is often enough when you have a clear question and the discipline to act on the answer. Many owners should start there, and stay there if it works.
It tends to run out when the same problem keeps coming back, when you need specialist input in marketing or sales, or when nobody is checking that the plan happened. Big organisations solve this with a rhythm: a weekly review, one owner per action, one number on the wall. That is big-brand thinking made simple, and a single session cannot give you it. An outside view helps too. A mentor from another industry, or another country, will ask the question your own industry stopped asking years ago.
"I catch up with Kevin once a week and it is definitely the highlight of my week. Kevin being from a creative, advertising agency background, he just sees different opportunities so clearly. I would not have considered the B2C market as an opportunity before working with Kevin and now it is a major focus for us. He has opened up so many new opportunities for us."
John Roberts, Co-owner and COO, Oragene
Individual results vary and depend on the business and the work the owner puts in.
Please look elsewhere if you are pre-revenue and a free mentor would serve you well, if you want a management course with a cohort, or if you are a corporate executive wanting leadership coaching. One of the programmes above, or an executive coach, will fit better.
Self-paced Simple-Growth online programmes for owners at an earlier stage or on a smaller budget are launching soon. Join The Inside Track to hear first.
Not sure which system fits? Answer nine questions and get an honest recommendation.
SCORE's own site describes its mentoring as a free, confidential service for US-based small businesses, delivered by volunteers.
Not quite. Its site lists a one-off registration fee of $295 plus GST, which covers a 12-month mentoring journey.
No. A mentor usually shares experience as a sounding board, often as a volunteer. A coach is paid to work through your plan on a regular rhythm and hold you to it.
Often, yes. If free mentoring answers your question and you act on it, you have saved money. If the same problem keeps returning, that is the sign you need more depth.
Simple-Growth publishes this guide and the Simple-Growth System is one of the options discussed. The criteria are listed above so you can apply them to any provider.
Start with a free 30-minute conversation. If a free programme would serve you better, Kevin will say so.
...and you spend your first dollar on help only when free help has done all it can.
Kevin and The Simple-Growth Team
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