Tuesday, November 10, 2026

The government will co-fund up to 50% of an AI roadmap and its rollout, to $15,000, for NZ businesses with under 50 staff. Here is what it covers, what it does not, and the order to do things in.

You walk into the negotiation already planning your fallback position. You have decided, before the buyer says a word, what discount you will offer if they push back, what terms you will loosen, what you will give away to keep the deal alive. This is negotiating against yourself, and it is quietly costing SME owners more margin than any buyer ever has.

The Concession You Make Before Anyone Asks

This shows up hardest in FMCG and retail supply relationships, where a stockist or distributor holds real leverage — shelf space, listing fees, payment terms — and the supplier walks in assuming they must soften the deal to get in the door. The named enemy is not the retail buyer. It is the supplier's own pre-emptive concession, made in their head before the meeting even starts, based on a fear that has never actually been tested in that room.

The pattern is identical in professional services and trades: a founder quotes their real price, senses hesitation that may not even be real, and immediately drops the number — before the prospect has raised a single objection. You have just taught every future buyer that your first price is negotiable, and you have done it for free.

The Anchor-First Sequence

The fix is a disciplined sequence that forces the other side to make the first concession, not you.

1. State the full price first, in full confidence, with no qualifying tone — Say the number and stop talking. Silence after a price is not a problem to fill; it is the buyer doing the thinking you want them to do.

2. Let them name the objection before you respond to one — If they say nothing, the deal may already be closer than you think. If they push back, you now know the real obstacle, instead of guessing and discounting against a fear that was never there.

3. Trade, never give — If a concession is genuinely warranted, it comes attached to something in return: volume commitment, faster payment terms, a longer contract. A concession with nothing attached teaches the buyer that your price was never real.

“Kevin has some amazing ideas around marketing, things we would have never thought of ourselves. He also helped us through the process of getting into supermarkets. He has gone above and beyond what he needed to!”

— Amy Nixon, Icehouse Coaching Programme

Why Owners Keep Doing This to Themselves

Most SME owners know intellectually that they should hold their price. They do it anyway because the fear of losing the deal feels bigger in the moment than the cost of the margin they are quietly giving away. Nobody sees the discount that was never necessary — it simply disappears into a lower number on an invoice, quarter after quarter, until it has cost the business tens of thousands of dollars nobody ever flagged as a loss.

This is where an outside eye on your sales conversations changes the outcome. A coach who has sat on both sides of the negotiating table — buying and selling — can hear exactly where you are conceding before you have even noticed you are doing it.

Quick Wins Before Your Next Negotiation

  • Write your full price down and practise saying it out loud without softening your tone at the end.
  • Before your next deal, decide in advance what you would trade for a concession — and refuse to give one without a trade.
  • Review your last five deals and total up how much you discounted before the buyer ever pushed back.

Key Takeaways

  • Stop conceding before the buyer has raised any objection at all.
  • State your full price with confidence, then let silence do the work.
  • Trade concessions for something in return — never give one for free.
  • Audit your last five deals for margin you gave away that nobody ever asked for.

If you can already picture the number you will drop to before the buyer even objects, that is the first habit Kevin helps you break.

...and you become the owner who holds your price and trades for every concession.

Sunday, November 08, 2026

If your enquiries dry up the day you stop posting, you don’t have a marketing system. Here’s the Flywheel fix and a sign on a wall that outperformed a campaign.

Sunday, November 08, 2026

Spread across five markets and dominating none of them? Here’s the Beachhead Market framework and a real client story on why one bold bet beats five safe ones.

Saturday, November 07, 2026

Four options, four different jobs. A plain guide to who EOS, Dent's Key Person of Influence, EO New Zealand and one-to-one coaching each suit, built only from what each publishes.

Saturday, November 07, 2026

91% of US small business owners plan at least one growth move this year, but the plan reads like three separate bets, not one strategy. Here is the three-choice framework that turns a wish list into a plan you can fund properly.

Saturday, November 07, 2026

Revenue can climb for years while your business gets more dependent on you, not less. The Business Model Canvas shows SME owners which blocks only work because of them.

Saturday, November 07, 2026

Haven't paid yourself properly in months and haven't said so out loud? You're far from alone, and the silence is doing more damage than the number itself.

Saturday, November 07, 2026

Feast-or-famine months aren't bad luck. The Eisenhower Matrix shows SME owners which important-not-urgent work keeps getting buried by whatever's loudest.

Saturday, November 07, 2026

Chasing leads on five channels at once is why your evenings disappear. The Bullseye Channel Framework helps SME owners find the one channel worth their full attention.

Saturday, November 07, 2026

A rival just launched something close to yours and your stomach dropped. Here's Simon Sinek's Golden Circle, and the elevator test for finding the one sentence no competitor can copy.

Saturday, November 07, 2026

If the only number you check is your bank balance, you're measuring survival, not success. Here's the four-number scorecard SME owners can run every Monday instead.

Saturday, November 07, 2026

NZIER's September survey shows firms far more upbeat while actual trading was flat. Here is what that gap means for an NZ owner, and three numbers to check this week before you spend a dollar.

Saturday, November 07, 2026

NZ AI workshops range from a four-hour morning to a residential programme. Here is what the public prices show, what to ask before you book, and how to check whether government co-funding applies. Checked 6 November 2026.

Saturday, November 07, 2026

Quick Wins is a self-paced online masterclass of 15 sales strategies with templates and examples, $97 one payment. Who it suits, who should skip it, how it compares with other routes, and a 90-day way to use it. Checked 6 November 2026.

Saturday, November 07, 2026

EOS is an operating system for running a leadership team. A coach works on your numbers. A plain guide to who each suits, what is public on cost, and six questions to ask either way. Checked 6 November 2026.

Saturday, November 07, 2026

A volunteer mentor and a paid coach solve different problems. Here is who each suits, what each costs, and six questions that settle it.